John Frye

Personal Finance, Retirement, Investing
“With over 38 years of experience in the investment field, John Frye is Chief Investment Officer and a founder of Crane Asset Management LLC who oversees all aspects of Crane's investment and portfolio management process.”

Crane Asset Management LLC

Job Title:

Chief Investment Officer


Crane Asset Management LLC is a full-service investment counseling firm providing investment management services to private individuals, retirement plans, endowments, and charitable foundations. All accounts are managed on a discretionary basis. John Frye founded the firm in 2003, with a partner who remains Chief Operating Officer. They work with all of their clients to formulate a long-term investment strategy that will meet their investment objectives while addressing their risk profiles. Understanding their clients in this way enables them to develop unique plans based upon each of their clients’ needs to help them achieve their financial goals.

Before co-founding Crane Asset Management LLC, John served as Executive Vice President and Portfolio Manager at Renberg & Associates in Beverly Hills. He began his career with E. F. Hutton & Company in New York and subsequently worked with Alex. Brown & Sons in Baltimore. He received his Bachelor of Arts in Politics from Princeton University in 1977 and his M.B.A. from Columbia University Graduate School of Business. John holds the Chartered Financial Analyst® designation and is a member of the CFA Society of Los Angeles.


BA, Politics, Princeton University
MBA, Finance, Columbia Graduate School of Business

Assets Under Management:

$81 million

Fee Structure:


CRD Number:



Crane Asset Management is registered with the State of California. A copy of Crane's Form ADV filing (Parts 2A and 2B) can be accessed here. In addition, Crane's Form ADV (Part 1) can be downloaded from the SEC's website. (Type in Crane's name in the field provided and follow the instructions on the site to download the information required.)

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    Retirement Savings, Investing, 401(k)
How risky should I be with my 401(k) investments?
100% of people found this answer helpful

You don't say how old you are, but if you are starting your first full time job, I will assume you are in your early 20s. If so, put away as much as you can and invest it all in equities. Yes, they are more volatile than bonds, but that's a good thing because they also have higher long-term return. In your lifetime you will live through several bear markets; don't worry. In fact, a bear market just allows you to buy more shares with the same money. Just don't confuse paper losses with real losses. If your investments decline and you don't sell, you won't take a loss.

Keep in mind that investment risk is just as normal and natural as weather. Markets move in the short-term to the whims of supply and demand, and human emotion. But markets are made up of individual companies that produce steady revenue and earnings. Their real value tends to increase, regardless of what their market value does in the short-term. Don't be concerned about short term market risk if you are investing money you won't need for 40-plus years. Instead, invest in good quality companies and hold for the long-term.

March 2017
    Debt, 401(k), IRAs
Should I withdraw from one of my retirement accounts to pay off debt before they potentially decrease in value?
100% of people found this answer helpful
February 2017
    Investing, Starting Out
Is Motif Investing a good approach for a beginner?
100% of people found this answer helpful
February 2017
    Stocks, Income Tax
Will my gain be long-term or short-term following a stock split?
100% of people found this answer helpful
February 2017
    Investing, Choosing an Advisor, Starting Out
Should I hire a financial advisor or a broker to begin investing?
100% of people found this answer helpful
February 2017