Fruition Advisors LLC
Certified Financial Planner
Alison Davies established Fruition Advisors LLC in 2013 after working with an independent investment advisory firm since 2010. She has a comprehensive knowledge of financial planning and investment management issues, having worked closely with individuals and families to find personalized solutions for simple to complex financial challenges.
Alison is a CFP® (Certified Financial Planner™). This mark is the gold standard of the financial planning industry and indicates that Alison has fulfilled the rigorous experience, examination, and ethical requirements in order to receive this designation.
Alison also holds a Certificate of Completion from the Professional Sequence in Personal Financial Planning Program at the University of California, Berkeley Extension, a Series 65 license from the Securities & Exchange Commission (SEC), and she is a member of the Financial Planning Association (FPA) East Bay Chapter.
As a comprehensive financial planning firm, Alison and her team's goal is to completely understand each client’s unique financial circumstances. Their approach is to carefully analyze clients’ financial situations, provide individualized recommendations for clients to meet their financial objectives, and monitor progress. Alison's emphasis is on realistic goal-setting and the promotion of long-term financial health. She believes that everyone deserves peace of mind and security when looking toward their financial future.
Prior to entering the financial industry, Alison earned a Bachelor’s degree in American Studies from Williams College in 2000 and a Master’s degree in Literature from the University of California, Santa Cruz in 2005.
BA, American Studies, Williams College
MA, Literature, University of California, Santa Cruz
Professional Sequence in Personal Financial Planning, University of California, Berkeley Extension
Let’s start with the basics. What is a mutual fund and what is an ETF, and how do they work?
A mutual fund is a pool of money received from investors managed by an investment company. Mutual funds issue and redeem shares at their net asset value (NAV), the price at which you can buy or sell a share that is calculated after the market closes for the day. ETF stands for exchange-traded fund and is a collection of assets that tracks an index. ETFs are traded throughout the day at their current market price and offer more trading flexibility than mutual funds.
The tax considerations are quite different. When capital gains and dividends earned in the mutual fund are paid out to investors, investors are liable for taxes on this income. ETFs are more tax-efficient because they do not pass taxes on to investors.
The cost considerations also vary widely. Mutual funds are relatively expensive. Since they are managed by an investment company, the company incurs an array of fees that cuts into returns. ETFs are significantly cheaper. ETFs are sold through brokers, rather than directly from the fund, and have lower sales and marketing fees that cut into returns. ETFs are also more accessible because they don’t have minimums, whereas mutual funds can have minimums. However, ETFs can have a brokerage commission.
Then there's the investment strategy to consider. Mutual funds are run by professional money managers who do the research to make the buying and selling decisions within the fund. The goal of this active management is to beat the market. For some investors, the allure of outperforming the market justifies the higher cost of owning the fund. ETFs are overseen by professional money managers who try to match the ETF’s performance to its benchmark index. The goal of this passive management is to track the market and not risk underperformance. For some investors, the perceived safety of a passive strategy is more desirable than the heightened uncertainty of an active strategy.
For more information, please see my article on this subject: http://www.investopedia.com/advisor-network/articles/021417/deciding-between-mutual-funds-and-etfs/
Great question. There used to be a compromise in returns for making socially responsible investments, but there is no longer if you choose among established companies with a track record of competitive returns. Outstanding options to consider are Parnassus, Pax, Calvert, and Domini.
A little background - socially responsible investing was introduced in the 1970s, and was premised on screening out problematic companies or industries based on values choices. The socially responsible investment universe was small at that point in time. By 2000, socially responsible investing had begun to evolve into sustainable investing, which was premised on screening in companies based on positive environmental, social, and governance criteria. By 2010, sustainable investing had evolved even further, to impact investing, which you mention. Impact investing insists on two things - one, that sustainable investing strategies must provide competitive returns, and two, that impact investments must be designed to produce positive environmental, social and governance changes.
To provide some hard evidence that there is no longer need for compromise, with my portfolio management firm, our socially responsible portfolios actually beat our mutual fund portfolios' returns in 2016, and year to date 2017 have matched them. So by all means, look seriously into your impact investing choices!
Congratulations on making a career decision that can lead you to deeply satifying work that can also be financially remunerative. Now, a financial advisor is a big category and as I'm sure you know there are lots of accreditations and badges you can receive along the way. So it depends what exactly are your goals with financial advising. Do you want to trade securities? Sell life insurance? Be exclusively client-facing and focus on comprehensive planning? Or if you are extremely ambitious, all of the above? For me, being a financial advisor means being a CFP, which is the gold standard of the industry when it comes to comprehensive planning. The College of Financial Planning in Colorado created the CFP certification in 1972 and is well-respected. See more here: http://www.cffpinfo.com/cfp/. For the CFP exam prep, I used Zahn, which was super for breadth and depth of curriculum, real engagement with the materials, and efficiency. See more here: http://www.kenzahn.com/Default.aspx. Good luck!
Most likely your best strategy is to contribute to your 401(k) up to the maximum match, as the match is free money and at a 100% return better than you can do anywhere else. After this, I would recommend maxing out your Roth contribution, which is $5,500 for people under 50 and $6,500 for people 50 and over. Please note that there are income limits for Roth contributions, where at a certain modified AGI (adjusted gross income), you have to start phasing out your contribution until you eventually hit $0. For 2017, single filers start the phaseout at $118,000, Married Filing Jointly at $186,000, and Married Filing Separately at $0.
The best strategy for loans is often to compare interest rates and pay off the highest rate loan first. This saves you the most interest in the long run and keeps more money in your pocket. You can certainly pay the minimum payment, but if you do have extra cash to comfortably pay down the loans (again, highest rate first), I would highly recommend doing that over saving. In general, I don't think it's prudent to leverage personal debt in order to save or invest. Get rid of the debt first if you can, sleep better at night knowing that it's gone, and then work on your nest egg!