One of the first practical lessons in investing is that a well-constructed portfolio means one that is appropriately diversified. The standard form of diversification is through combining asset classes - such as bonds and property funds - with equities. However, this is not necessarily enough to reduce or optimize portfolio volatility. Diversification by management style is often the missing link in getting the right mix.

What exactly is investment style?
In this investment context, a style can be defined as the method that managers use to buy stocks or other assets. Newcomers to the investment business are often surprised at the very considerable variation and latitude in style and its powerful impact on performance at a given time and over a period of time. (For related reading, see Focus Pocus May Not Lead To Magical Returns.)

According to Shawn Menard, writing in the Canadian Investment Review ("Risk Management: A Dynamic Process", 2000), this remains an underrated but extremely useful means of spreading risk. The deliberate use of variations in investment style as a means of reducing volatility is gaining considerable acceptance in the investment world; many believe that a symbiotic blending of management styles is an important part of the diversification process.

So-called "style rotation" has arguably become even more important in the new millennium, as the conventional equity-bond split has lost effectiveness through global capital market integration. Stylistic differences between money managers lead to a low correlation between or within asset classes that are managed with varied approaches. This is extremely valuable at a time when globalization tends to iron out differences between asset classes and many international markets are increasingly moving in tandem.

Offers and Guarantees of Style Diversification
Several investment advisory firms from around the world have developed plans to diversify their clients' portfolios across asset classes, within asset classes and across investment management styles. In the same way that different asset classes perform better and worse at different times, so too do varying approaches to management within these asset classes.

Some major university endowment funds specify diversification in terms of style and guarantee to hire a certain number of managers with varying styles. The University of Missouri, for instance, promises a minimum of five separate managers, providing "different and complementary strategies of equity investing". The objective is "to ensure the absence of either under- or over-exposure to particular style approaches." (For more insight, read How do university endowments work?)

The Main Styles
Value and Growth
The two classic stock-picking styles are those of value and growth. The value style entails buying stocks that are regarded as cheap, whereas growth stocks are expected to grow faster than the rest of the market. These two basic methods are quite different and, by having funds with both styles, investors are able to enjoy the best of both worlds. Particularly over the longer term, investors are likely to find that volatility can be reduced by mixing investment styles. (For more on these styles, read Warren Buffett: How He Does It and Venturing Into Early-Stage Growth Stocks.)

Apart from these two classics of value and growth, there are several other fundamentally different approaches to the market. The momentum strategy is one. The idea behind this approach is that investments that have been doing well in the past and have gathered "momentum" are likely to continue doing well. Of course, it is necessary to figure out when the momentum will slow down or come to a halt. (To continue reading about this approach, see Riding The Momentum Investing Wave.)

Market Capitalization
Another form of style is the relative emphasis on market capitalization - small-, medium- or large-cap stocks. By shifting the allocation toward one size of company and away from another, very different results and performance can be obtained. In the extreme, small caps may be doing really well as a whole, while their big brothers take a loss. This is what diversification is all about. (To read more, see Market Capitalization Defined.)

Top-Down and Bottom-Up
Another important stylistic differentiation is between top-down and bottom-up approaches. The former entails looking at the "big picture", or the broader economic and financial scenarios, both locally and internationally, and only then moving "down" to consider specific sectors and, finally, the stocks of specific companies. Bottom-up is the opposite approach, where the focus is first and foremost on individual stocks. The basic assumption here is that good companies and their equities will thrive, even if market conditions are not particularly favorable. (For more insight, see Where Top Down Meets Bottom Up.)

Quantitative Approach
The quantitative approach is another possibility, and it relies heavily on computers for mathematical and statistical modeling. The idea is to remove all emotions from the process and have a computer check through enormous amounts of data to discover unrealized asset potential. This is, therefore, a purely technology-based means of stock picking or of asset selection. There is no shortage of such methods, but in the emotion-laden markets, which still depend heavily on people and their perceptions, computers have their limitations. (To read more, see Getting To Know Stock Screeners.)

Keeping an Eye on Styles
As is the case with other assets classes and sectors, rebalancing between investment styles also makes a lot of sense. It is important to monitor and evaluate whether your style mix is performing optimally and to change it where appropriate. In other words, style should be treated like any other asset that evolves over time.

It is not uncommon for managers to not always remain true to their styles. For this reason, it is also necessary to monitor how closely managers adhere to their stated styles.

There are many way of diversifying a portfolio. One of these is through combining funds that operate according to fundamentally different investment styles. Although most people think of diversification as combining asset classes, similar or better results can be achieved though a sensible mix of value and growth stocks, bottom-down and top-up approaches, and so on.

The object of diversification is to achieve a good rate of return at an acceptable level of risk. Precisely this can be achieved by accepting and operating on the fundamental reality that asset management in the broadest sense, and not just the choice of assets, is critical.

Furthermore, whatever approach is favored, it is important to note that different styles may work better at different times, within different market structures and with different managers. Portfolios can be optimized through exploiting these differences through actively monitoring and mixing styles according to the prevailing situation in the various investment markets open to you.

Related Articles
  1. Mutual Funds & ETFs

    Mutual Funds Are Not FDIC Insured: Here Is Why

    Find out why mutual funds are not insured by the FDIC, including why the FDIC was created and how to minimize your risk with educated mutual fund investments.
  2. Professionals

    How to Sell Mutual Funds to Your Clients

    Learn about the various talking points you should cover when discussing mutual funds with clients and how explaining their benefits can help you close the sale.
  3. Professionals

    Fund and ETF Strategies for Volatile Markets

    Looking for short-term fixes in reaction to market volatility? Here are a few strategies — and their downsides.
  4. Investing

    How Diversifying Can Help You Manage Market Mayhem

    The recent market volatility, while not unexpected, has certainly been hard for any investor to digest.
  5. Investing

    How to Win More by Losing Less in Today’s Markets

    The further you fall, the harder it is to climb back up. It’s a universal truth that is painfully apparent in the investing world.
  6. Personal Finance

    How To Choose A Financial Advisor

    Many advisors display similar skillsets that can make distinguishing between them difficult. The following guidelines can help you better understand their qualifications and services.
  7. Investing Basics

    Diversifying Your Portfolio: 5 Easy Steps

    You can never be sure of what the market will do at any given moment. That’s why a well-diversified portfolio is so important.
  8. Mutual Funds & ETFs

    Top 4 Investment Grade Corporate Bonds ETFs

    Discover detailed analysis and information about some of the top exchange-traded funds (ETFs) that offer exposure to the investment-grade corporate bond market.
  9. Retirement

    Should Balanced Funds Be Part Of Your Portfolio?

    Find out why you should include balanced funds in your portfolio, including the importance of customizability, diversification and professional management.
  10. Investing

    A Look at 6 Leading Female Value Investors

    In an industry still largely predominated by men, we look at 6 leading female value investors working today.
  1. Can mutual funds invest in hedge funds?

    Mutual funds are legally allowed to invest in hedge funds. However, hedge funds and mutual funds have striking differences ... Read Full Answer >>
  2. When are mutual funds considered a bad investment?

    Mutual funds are considered a bad investment when investors consider certain negative factors to be important, such as high ... Read Full Answer >>
  3. What fees do financial advisors charge?

    Financial advisors who operate as fee-only planners charge a percentage, usually 1 to 2%, of a client's net assets. For a ... Read Full Answer >>
  4. Can your car insurance company check your driving record?

    While your auto insurance company cannot pull your full motor vehicle report, or MVR, it does pull a record summary that ... Read Full Answer >>
  5. Can mutual funds invest in private equity?

    Mutual funds can invest in private equity indirectly by buying shares of publicly listed private equity companies, such as ... Read Full Answer >>
  6. Can mutual funds invest in MLPs?

    Mutual funds invest in a wide variety of securities, including master limited partnerships, or MLPs. Because MLPs exhibit ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Gross Profit

    A company's total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is the profit a company ...
  2. Revenue

    The amount of money that a company actually receives during a specific period, including discounts and deductions for returned ...
  3. Normal Profit

    An economic condition occurring when the difference between a firm’s total revenue and total cost is equal to zero.
  4. Operating Cost

    Expenses associated with the maintenance and administration of a business on a day-to-day basis.
  5. Cost Of Funds

    The interest rate paid by financial institutions for the funds that they deploy in their business. The cost of funds is one ...
  6. Cost Accounting

    A type of accounting process that aims to capture a company's costs of production by assessing the input costs of each step ...
Trading Center
You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!