Although he never served as a chief executive officer (CEO) or built an empire from scratch, Charles Dow's name is forever entwined with the world of finance, thanks to the market average that bears his name. However, Dow's contribution goes far beyond his famous average. He was motivated by a desire to open the world of high finance up to the everyday public. This article will look at the life of Charles Dow.
Not Quite Wall Street
There were no financial pages lining the crib of Charles Henry Dow. He was born on a farm in Connecticut on November 6, 1851. Despite having no formal training and little education, Dow left the farm to make his mark in journalism at the age of 21. He was able to find a series of jobs as a reporter for different publications and quickly found that he had a talent for historic pieces as well as an interest in the business sector.
Editors encouraged Dow's forays into finance and the young reporter began writing investigative pieces on various industries. In the course of reporting, Dow interviewed many capitalists, financiers and industrialists. He used these interviews to learn about the methods Wall Street insiders used to evaluate stocks.
Bringing Wall Street to Main Street
In 1882, Charles Dow and a fellow reporter, Edward Jones, decided to start their own company, Dow, Jones & Company. Their first publication, in 1883, was the Customers' Afternoon Letter. It was a two-page summary of the day's financial news, including the movement of certain stock prices, laid out in an easy-to-understand format. At a time when many reporters would accept bribes to pump up a stock in their articles, Dow established a reputation for unbiased analysis. More importantly, he wrote analysis that the majority of people could understand.
The precursors to the Dow Jones Industrial Average (DJIA) appeared in this small newsletter as averages of a few major stocks in the shipping and rail industry. Dow wanted to include a market average to give his readership an idea of whether the market was advancing or retreating, thus providing some clarity and an overall picture that otherwise could easily be lost by focusing on the ups and downs of a multitude of stocks. By 1896, the first DJIA was calculated using the top 12 stocks in the market. The initial calculation was a simple sum and divide that yielded 40.94 as the first published average.
The Wall Street Journal
The popularity of the Customers' Afternoon Letter, already circulating in the thousands thanks to the purchase of a printing press, led Dow and Jones to start The Wall Street Journal. Its first issue hit the stands on July 8, 1889. Dow and Jones used the more expansive format of the Journal to pass on more and more financial information, making it much easier for the public to stay informed.
Prior to his average and The Wall Street Journal, there was no consistent or reliable source for stock information. Companies may have tried to hide their true values or obscure earnings with excessive information, making it difficult for the layman to make head or tails of the market. Dow and Jones cut through the smoke and mirrors to give people the same quality of information that was only available to insiders before. The Wall Street Journal quickly became the most read financial paper in the U.S., and the DJIA consequently became the dominant average for people wanting to know the direction of the market.
Although Dow believed that full disclosure by a company was the key to knowing which company to invest in, he began to notice patterns evolving in his market averages. The averages seemed to undergo several types of measurable trends, thus giving Dow the hope that fundamental market rules could be discerned from these trends. Dow watched his average carefully and formulated a theory, now called Dow theory, that used the highs and lows of his market averages to predict market movements. Unfortunately, Dow never formally explained his theory and it became fully known, but only partially understood, after he died in 1902.
The Dow Legacy
Dow's legacy is threefold:
- The Wall Street Journal, already widely circulated at his death, continued its expansion and remains one of the premier financial papers in the world today.
- Dow originated the movement for many publicly traded companies to provide full financial disclosure to the public. It is taken for granted now, but without people like Dow ferreting out the facts for the public, investing may have remained exclusively an activity for the rich and well connected.
- The various Dow market indexes have been a revolution for investors. They are benchmarks to measure our performance, or our hired professionals' performance against a picture of the overall economy, and a source of data to feed all kinds of theories, strategies and analyses.
The Bottom Line
Charles Dow impacted the foundations of our modern financial marketplace, and while the DJIA may lose its prominence as the most important index in an increasingly global future, the importance of its creator's contributions won't be touched by time.
Bonds & Fixed IncomeFind out how this index tracks market movements and where it falls short.
Investing BasicsLearn strategies for investing in this price-weighted index and how to interpret its movements.
Personal FinanceFind out who the major players are in the Dow Jones Industrial Average and who has been kicked out recently.
ProfessionalsIf you aspire to one day hold the top spot at a big company, an Ivy League degree is an asset, but it's by no means essential.
InvestingWe share some lessons from friends and family on saving money and planning for retirement.
InvestingThere are two broad schools of thought for equity income investing: The first pays the highest dividend yields and the second focuses on healthy yields.
Personal FinanceEven if you’re a finance or statistics expert, you’re not immune to common decision-making mistakes that can negatively impact your finances.
Investing BasicsA diversified portfolio will protect you in a tough market. Get some solid tips here!
EntrepreneurshipThere are a lot of risks associated with running a business, but there are an equal number of ways to prepare for and manage them.
InvestingA guide to identifying secular bull and bear markets.
Charles Henry Dow was born on a farm in Connecticut on November 6, 1851. Farming didn't suit Charles Dow, however, so he ... Read Full Answer >>
The best place to find a list of all thirty stocks included in the Dow Jones Industrial Average (DJIA) is the "Historical ... Read Full Answer >>
In economics, utility function is an important concept that measures preferences over a set of goods and services. Utility ... Read Full Answer >>
In statistics, regression analysis is a widely used technique to uncover relationships among variables and determine whether ... Read Full Answer >>
The modified duration gauges the sensitivity of the fixed income securities to changes in interest rates. To calculate the ... Read Full Answer >>
In finance, the rule of 72 is a useful shortcut to assess how long it takes an investment to double given its annual growth ... Read Full Answer >>