Perhaps you’ve already checked “find true love” off your bucket list. Now, on to getting your finances in order. Do you ever wish there were a matchmaking service for your money?

Recently, the tech startup GuideVine kicked off operations in San Francisco with precisely that premise: matching consumers seeking financial advice with financial advisers seeking clients.

Find Me A Match

One draw for would-be clients is the company’s video introduction portal, offering introductions to advisers that offer a personable touch beyond a static text description. So far, the strategy has proved successful: GuideVine co-founder Raghav Sharma reported that the site’s adviser videos has drawn thousands of views. (For related reading, see: Shopping For A Financial Adviser.)

What’s next for this self-funded company, whose co-founders originally met while clocking in at day jobs as McKinsey & Co. analysts? Unsurprisingly for a tech startup that puts a decidedly cinematic spin on finance, plans are underway for a Los Angeles launch.

Sure, GuideVine’s similarities to popular dating sites like Match.com may cause some eye-rolling among potential customers dubious about approaching their finances with the same kind of applications they use to find love. Yet some industry insiders praise the personalized filtering that the service offers. (For related reading, see: How To Get The Most Out Of Your Financial Adviser.)

Online dating’s sheer statistical advantage has always been its ability to simultaneously expand the number of romantic options while at the same time narrowing down the dating pool based on individual preferences and compatible attributes. With GuideVine, consumer profiles will benefit from similar screening technology that uses algorithms to look for client-adviser compatibilities.

The Bottom Line

The new service may turn out to be to the yellow pages what Match.com has long been to a dimly lit bar. Why leave to surface impressions what you can leave to data-driven digital matchmaking? (For related reading, see: Why The Best Financial Advisor Might Be You.)

Related Articles
  1. Investing News

    Why The Best Financial Advisor Might Be You

    Many people enlist expert advice when dealing with their finances. But could going it alone be the best option?
  2. Savings

    How To Get The Most Out Of Your Financial Advisor

    Like most things in life, the effort and thought you put into something will determine what you get out of it. It's no different with a financial advisor.
  3. Retirement

    Why Caregivers Should Enlist A Financial Advisor

    Stressed caregivers in need of help managing their loved one's affairs should consider enlisting a financial advisor.
  4. Professionals

    How To Select A Financial Advisor

    Understanding one's own needs and what different advisors do are critical elements in the selection process.
  5. Professionals

    What Women Want From A Financial Advisor

    Women's wealth is increasing and so is their need for a solid financial plan. Savvy advisors should be taking advantage.
  6. Personal Finance

    Are Financial Advisors Losing Your Money?

    Studies have shown financial advisors may not be behaving ethically with your money. Here are some things you should watch out for.
  7. Investing

    Retirees: 7 Lessons from 2008 for the Next Crisis

    When the last big market crisis hit, many retirees ran to the sidelines. Next time, there are better ways to manage your portfolio.
  8. Products and Investments

    There's a Reason They're Called Junk Bonds

    The closing of Third Avenue Managemet's Focused Credit Fund is a warning to investors and advisors. Beware the junk.
  9. Mutual Funds & ETFs

    Top 3 PIMCO Funds for Retirement Diversification in 2016

    Explore analyses of the top three PIMCO funds for 2016 and learn how these funds can be used to create a diversified retirement portfolio.
  10. Retirement

    How Much Should You Have In Your 401(k) To Retire?

    Determining how much money should be in your 401(k) when you retire depends on several variables, many of which are uncertain.
RELATED FAQS
  1. Am I losing the right to collect spousal Social Security benefits before I collect ...

    The short answer is yes, if you haven't reached age 62 by December 31, 2015. The Bipartisan Budget Act of 2015 disrupted ... Read Full Answer >>
  2. What is the maximum I can receive from my Social Security retirement benefit?

    The maximum monthly Social Security benefit payment for a person retiring in 2016 at full retirement age is $2,639. However, ... Read Full Answer >>
  3. Are target-date retirement funds good investments?

    The main benefit of target-date retirement funds is convenience. If you really don't want to bother with your retirement ... Read Full Answer >>
  4. What's the difference between Social Security Disability Insurance (SSDI) and Supplemental ...

    Disabled persons can receive payments through two programs: Social Security Disability Insurance and Supplemental Security ... Read Full Answer >>
  5. Where else can I save for retirement after I max out my Roth IRA?

    With uncertainty about the sustainability of Social Security benefits for future retirees, a lot of responsibility for saving ... Read Full Answer >>
  6. Will quitting your job hurt your 401(k)?

    Quitting a job doesn't have to impact a 401(k) balance negatively. In fact, it may actually help in the long run. When leaving ... Read Full Answer >>
Hot Definitions
  1. Presidential Election Cycle (Theory)

    A theory developed by Yale Hirsch that states that U.S. stock markets are weakest in the year following the election of a ...
  2. Super Bowl Indicator

    An indicator based on the belief that a Super Bowl win for a team from the old AFL (AFC division) foretells a decline in ...
  3. Flight To Quality

    The action of investors moving their capital away from riskier investments to the safest possible investment vehicles. This ...
  4. Discouraged Worker

    A person who is eligible for employment and is able to work, but is currently unemployed and has not attempted to find employment ...
  5. Ponzimonium

    After Bernard Madoff's $65 billion Ponzi scheme was revealed, many new (smaller-scale) Ponzi schemers became exposed. Ponzimonium ...
  6. Quarterly Earnings Report

    A quarterly filing made by public companies to report their performance. Included in earnings reports are items such as net ...
Trading Center