It is fair to say that the Internet has revolutionized many industries, but the financial services industry comes to mind as one that has been most profoundly affected. Thanks to the Internet, millions of investors are able to analyze markets on their own, which has served to disintermediate them from brokers and professional money managers.

Yahoo Inc. (YHOO) started back in 1994 and rolled out Yahoo! Finance shortly thereafter. Google Inc. (GOOG) was launched in 1998 and rolled out Google Finance in 2006. Below is a comparison of both popular financial sites. (Ready to see how good you'd be at playing the market? Check out Investopedia's article, "How Do You Use Stock Simulators?")

The Similarities

Both Yahoo! Finance and Google Finance operate popular financial websites that provides stock quotes, financial market news and general business news. Yahoo! bills its Finance portal as its industry-leading business and financial news product, and the service has evolved from its desktop origins to utilize the mobile internet and mobile apps. Both sites consistently rank among the top 15 most popular personal finance websites and are quite similar in the financial information they provide.

The Differences

Both sites are popular, but Yahoo! Finance is nearly twice as popular as Google Finance. Recent estimates put Yahoo! Finance at an estimated 70 million unique visitors each month while Google Finance is well behind at 40 million. This puts Yahoo! Finance in pole position while Google Finance is number four behind MSN Money (65 million unique monthly visitors) and CNN Money (50 million).

Perusing both websites, Yahoo! Finance has a better look, feel and much more content. Looking at each firm’s 10-K filing, Yahoo! devotes much more time and description to its Finance offerings. Yahoo! Finance has a stated mission to help users make informed investment decisions regarding investments and financial markets. It provides financial data, market information and a wide array of applications to help users obtain detailed and current market information. In stark contrast, Google only mentions Google Finance once by name and mentions it is a Google-owned site that helps it drive advertising revenue.

Google Finance does have loyal followers, however. Some market participants appreciate that it emphasizes stock charting capabilities, which is not a strength of Yahoo! Finance. Google also appears to offer more comprehensive real-time stock market quotes, though Yahoo! does offer some real-time capabilities. Some blogs have criticized Google for inaccurate market information, however Yahoo! has had its fair share of alleged data errors, although none are seen as major and the vast majority of information appears to be accurate and timely.

The Bottom Line

Both Yahoo! Finance and Google Finance are great at offering overall financial market information, stock quotes and investment data, but it appears that the nearly 10-year lead that Yahoo! Finance has over Google Finance shows; the site has more robust data and content capabilities, and displays it in a much more appealing and efficient manner.

At the time of writing Ryan C. Fuhrmann did not own shares in any of the companies mentioned in this article.

Related Articles
  1. Investing News

    The 10 Fastest Growing Green Startups in 2016

    These social entrepreneurs adopt triple bottom lines that champion urgent environmental problems while generating returns for shareholders.
  2. Fundamental Analysis

    Quantitative Easing Report Card in 2016

    Find out why quantitative easing has not worked, despite the best efforts of the Federal Reserve, and how it has fueled the national debt problem.
  3. Retirement

    Early Out: A Realistic Plan to Retire Younger

    If you want to retire ahead of schedule, it'll take some extra planning.
  4. Products and Investments

    The One Thing Your Portfolio Must Always Have

    Portfolio diversification is essential in any situation, but especially so as the market finally returns to fundamentals.
  5. Economics

    The Oscars and Golden Globes: Worth Their Weight In Gold!

    The Oscars and Golden Globes set off a wave of spending that creates new flows of funds in the economy and has major financial impact.
  6. Economics

    Economist Guide: 3 Lessons Karl Marx Teaches Us

    Read about three lessons that modern economic thinkers can learn from German philosopher Karl Marx, the founding father of communism.
  7. Estate Planning

    Before You Agree to Be an Executor: Know This

    How to avoid 5 surprising hazards of being the executor of an estate.
  8. Markets

    Is It Time To Buy Emerging Markets? (EEM)

    The majority of emerging markets are dependent on natural resources, delaying a long-term recovery until commodity markets end historic downtrends.
  9. Chart Advisor

    Uptrending Stocks Dwindle, a Few Remain (EW, WEC, WR)

    The number of uptrending stocks is shrinking, but here a few that remain in uptrends.
  10. Investing Basics

    How liquid are Fidelity mutual funds?

    Review the liquidity features of mutual fund shares and an overview of Fidelity mutual funds. Most investors look for convenient access to their investments.
RELATED FAQS
  1. When does a growth stock turn into a value opportunity?

    A growth stock turns into a value opportunity when it trades at a reasonable multiple of the company's earnings per share ... Read Full Answer >>
  2. What is arbitrage?

    Arbitrage is basically buying in one market and simultaneously selling in another, profiting from a temporary difference. ... Read Full Answer >>
  3. What is Fibonacci retracement, and where do the ratios that are used come from?

    Fibonacci retracement is a very popular tool among technical traders and is based on the key numbers identified by mathematician ... Read Full Answer >>
  4. What is a derivative?

    A derivative is a contract between two or more parties whose value is based on an agreed-upon underlying financial asset, ... Read Full Answer >>
  5. What is finance?

    "Finance" is a broad term that describes two related activities: the study of how money is managed and the actual process ... Read Full Answer >>
  6. What items are considered liquid assets?

    A liquid asset is cash on hand or an asset that can be readily converted to cash. An asset that can readily be converted ... Read Full Answer >>
Hot Definitions
  1. Black Swan

    An event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult ...
  2. Inverted Yield Curve

    An interest rate environment in which long-term debt instruments have a lower yield than short-term debt instruments of the ...
  3. Socially Responsible Investment - SRI

    An investment that is considered socially responsible because of the nature of the business the company conducts. Common ...
  4. Presidential Election Cycle (Theory)

    A theory developed by Yale Hirsch that states that U.S. stock markets are weakest in the year following the election of a ...
  5. Super Bowl Indicator

    An indicator based on the belief that a Super Bowl win for a team from the old AFL (AFC division) foretells a decline in ...
Trading Center