A
dog and pony show, or a road show, is a term used to describe a seminar or forum that has the purpose of introducing new products or financial securities issues to potential investors or buyers. A dog and pony show is usually hosted by investment banks and firms that have products or
securities to sell.
When a company wants to issue an
IPO or needs investments in order to proceed with a new product, the first thing it does is hire an investment bank or firm to do the
underwriting. These investment entities then seek investors for the securities and hold dog and pony shows to convince potential investors of the worthiness of the products or securities.
For more on this topic, read
The Murky Waters of the IPO Market and
IPO Basics Introduction.
This question was answered by
Chizoba Morah.