What is a "twinternship"?

By Investopedia Staff AAA
A:

A twinternship is a slang term used to describe an internship that encompasses the use of social media, such as Twitter and Facebook, to drive attention to the internship-offering company and its products. Twinternships are usually unpaid (however paid positions are not uncommon) temporary positions in which a "twintern" will use popular social media outlets to promote products and promotions for a business. By using popular social media networks, twinterns look to reach out to the younger demographics that large companies tend to have a difficult time understanding.

Also known as a brand advocate, twinterns usually work as a part of a company's public relations or marketing team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company's brand with younger, tech-savvy consumers, while portraying the business as "hip." Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls, and those contests themselves have become successful marketing campaigns. (To learn more, check out Land That Internship!)

This question was answered by Lovey Grewal

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