A:

A twinternship is a slang term used to describe an internship that encompasses the use of social media, such as Twitter and Facebook, to drive attention to the internship-offering company and its products. Twinternships are usually unpaid (however paid positions are not uncommon) temporary positions in which a "twintern" will use popular social media outlets to promote products and promotions for a business. By using popular social media networks, twinterns look to reach out to the younger demographics that large companies tend to have a difficult time understanding.

Also known as a brand advocate, twinterns usually work as a part of a company's public relations or marketing team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company's brand with younger, tech-savvy consumers, while portraying the business as "hip." Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls, and those contests themselves have become successful marketing campaigns. (To learn more, check out Land That Internship!)

This question was answered by Lovey Grewal

RELATED FAQS
  1. Why is social responsibility important in marketing?

    Drive consumers toward products and services by prioritizing social responsibility in marketing to enhance the company's ... Read Answer >>
  2. How do you craft an effective social responsibility policy?

    Craft social responsibility policies to brand the business, provide direction for the company's mission and motivate employees ... Read Answer >>
  3. What kind of summer interships are available for a finance student?

    There are numerous kinds of internships available to finance students. Generally, there are five core areas of finance you ... Read Answer >>
  4. Who are Facebook's (FB) main competitors?

    Explore the different social media networking sites that are starting to compete with Facebook. Read Answer >>
Related Articles
  1. Small Business

    Social Media: High Risk, High Potential Returns

    Carefully selecting social media ETFs can provide you with the opportunity to diversify your portfolio and enjoy financial rewards due to user growth.
  2. Trading

    The Power Of Social Media: Influencing Trading And The Markets

    Check out the growing power of social media, and how it is being used to predict and influence investment markets.
  3. Financial Advisor

    Not on Social Media Yet? You May Be Losing Clients

    If you’re a youngish advisor and still not on social media, consider the changing landscape. You could be losing clients because of it.
  4. Small Business

    Implementing A Small Business Social Media Strategy

    As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses.
  5. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  6. Small Business

    How Important Is Social Media For Your Company?

    Freelancers and marketing agencies are just some of the resources companies are now using to develop their social media.
  7. Small Business

    Social Media In The Workplace

    Instead of it being taboo, we explain why this might actually be a good thing.
  8. Financial Advisor

    Social Media ‘Don’ts’ for Financial Advisors

    Financial advisors should be aware of the many rules and regulations surrounding the use of social media in their practice. Here's a quick guide.
  9. Investing

    Is Social Media Slowing Down?

    Many social media stocks have failed to live up to the hype. Only time will tell if they will have any longevity.
  10. Financial Advisor

    Digital Marketing Tips to Grow Advisors' Business

    Advisors may want to consider these digital marketing tips when it comes to maximizing the effectiveness of their social media efforts.
RELATED TERMS
  1. Social Sentiment Indicator

    A measurement based on aggregated social media data that helps ...
  2. Social Media Marketing (SMM)

    The use of social media websites and social networks to market ...
  3. Social Media Optimization (SMO)

    The use of social media networks to develop and manage an organization’s ...
  4. Media Kit

    A package of information assembled by a company to provide basic ...
  5. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  6. Social Data

    Social data is information that social media users publicly share ...
Hot Definitions
  1. Portable Alpha

    A strategy in which portfolio managers separate alpha from beta by investing in securities that differ from the market index ...
  2. Run Rate

    1. How the financial performance of a company would look if you were to extrapolate current results out over a certain period ...
  3. Hard Fork

    A hard fork (or sometimes hardfork) is a radical change to the protocol that makes previously invalid blocks/transactions ...
  4. Interest Rate Risk

    The risk that an investment's value will change due to a change in the absolute level of interest rates, in the spread between ...
  5. Ethereum

    Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built ...
  6. Zero Day Attack

    Zero Day Attack is an attack that exploits a potentially serious software security weakness that the vendor or developer ...
Trading Center