What is a "twinternship"?

By Investopedia Staff AAA
A:

A twinternship is a slang term used to describe an internship that encompasses the use of social media, such as Twitter and Facebook, to drive attention to the internship-offering company and its products. Twinternships are usually unpaid (however paid positions are not uncommon) temporary positions in which a "twintern" will use popular social media outlets to promote products and promotions for a business. By using popular social media networks, twinterns look to reach out to the younger demographics that large companies tend to have a difficult time understanding.

Also known as a brand advocate, twinterns usually work as a part of a company's public relations or marketing team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company's brand with younger, tech-savvy consumers, while portraying the business as "hip." Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls, and those contests themselves have become successful marketing campaigns. (To learn more, check out Land That Internship!)

This question was answered by Lovey Grewal

RELATED FAQS

  1. What kind of summer interships are available for a finance student?

    There are numerous kinds of internships available to finance students. Generally, there are five core areas of finance you ...
RELATED TERMS
  1. Crowdfunding

    The use of small amounts of capital from a large number of individuals ...
  2. Warm Calling

    The solicitation of a potential customer with whom a sales representative ...
  3. Social Identity

    A company's image as derived from its relationships. An organization's ...
  4. Twit Pitch

    A slang term used to describe an overview of a product or service ...
  5. Cyberslacking

    The act of avoiding work and/or other responsibilities by scouring ...
  6. Goldbricker

    Anything of limited or no worth that is passed off as genuine ...
comments powered by Disqus
Related Articles
  1. Internships: Find The Best One For You
    Professionals

    Internships: Find The Best One For You

  2. Why Facebook Should Buy Twitter
    Stock Analysis

    Why Facebook Should Buy Twitter

  3. How To Work In Financial Communications
    Professionals

    How To Work In Financial Communications

  4. Is That Finance Internship Worth It?
    Professionals

    Is That Finance Internship Worth It?

  5. 10 Steps To A Career In Hedge Funds
    Professionals

    10 Steps To A Career In Hedge Funds

Trading Center