Cara Hughes Marcano began her career as a foreign correspondent covering Latin America for the Associated Press and has since written for The Wall Street Journal, The International Herald Tribune, Bloomberg News, and Brandweek. She has a Masters in journalism from Columbia University. She is currently working as a freelance writer and also runs a Hispanic marketing company, Reporte Hispano, www.reportehispano.com, which is focused on helping companies grow in the rapidly emerging Hispanic market in the United States.