Jeff Johnston

Jeff Johnston

Jeff Johnston works in Dallas, Texas where he also lives alongside his wife, three children and two dogs. Jeff combines his background and education in screenwriting, law, accounting and finance to write educational material about about investing, economics and business. When he's not working or writing, Jeff spends his time playing golf, guitar and studying topics ranging from strategic thinking to the philosophy of quantum physics (but avoiding the math parts).

  1. Economics

    Fiscal Policy

    Fiscal Policy is the combined governmental decisions regarding its taxing and spending.
  2. Investing

    What are Intangible Assets?

    Intangible assets represent potential revenue. Take an intangible asset like brand recognition: There is value in people remembering your company and then wanting to buy its products.
  3. Investing

    The Pareto Principle (80-20 Rule)

    The 80-20 rule states that 80 percent of the results are attributable to 20 percent of the causes. It is a guide that allows people to focus their efforts on the 20 percent that is important knowing the ...
  4. Economics

    Nominal vs. Real GDP

    GDP stands for gross domestic product and is the measure of the total economic output of the goods and services of a country.
  5. Investing Basics

    Vertical Integration

    Vertical integration occurs when a company buys and controls other businesses along its supply chain.
  6. Investing Basics

    Cost of Debt

    Cost of debt is the rate, expressed as a percentage, that a company pays on its borrowings.
  7. Investing Basics

    Solvency Ratio

    The Solvency Ratio is one of many ratios used to measure a company's ability to pay its debts. Generally, the higher the ratio the better.
  8. Economics

    Purchasing Power Parity (PPP)

    Purchasing Power Parity (PPP) compares different countries' currencies through a market "basket of goods" approach. Two currencies are in PPP when a market basket of goods (taking into account the exchange ...
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