Rob Kron

Rob Kron is the head of Investment and Retirement Education for BlackRock with responsibilities for the development and delivery of practice management, wealth management and market insight programs. He has been in the financial services industry for more than 20 years, and offers extensive expertise and experience in all aspects of financial planning and retirement benefits. Prior to joining BlackRock, Rob spent 17 years at Merrill Lynch. He was most recently the Director of Equity Awards, supporting large public company stock options, restricted and performance share plans as well as services designed to help senior corporate executives manage their benefits.

Other achievements included; managing the Individual Retirement Account platform; developing and supporting innovative, industry-changing investment advice; and web-based initiatives to assist plan participants with retirement planning and investing. Rob also played a key role in the development of a comprehensive suite of financial planning tools. Rob is a regular media spokesperson and his perspectives on Social Security and retirement planning have been featured in numerous broadcast media, including Fox, Bloomberg, Advisor TV and various personal finance publications. Additionally, he is also a featured panelist for retirement industry associations in providing clarity on the changing face of retirement. Rob graduated magna cum laude from the University of Colorado.

  1. How To Avoid Retirement Sticker Shock
    Retirement

    How To Avoid Retirement Sticker Shock

    Sticker shock, the realization that the cost of an item exceeds your ability to pay, is not the feeling you want to have when you get ready for retirement
  2. Decoding The Real Cost Of College
    Savings

    Decoding The Real Cost Of College

    How you can help yourself (and your child) prepare for and manage the cost of college.
  3. Getting Schooled: Six Steps to Better College Prep
    Savings

    Getting Schooled: Six Steps to Better College Prep

    Hard to believe, but my firstborn starts high school this week, and I realize that we need to start planning for his next step — college.
  4. Eligible For Social Security And A Pension? Lucky! (Or Confused)
    Retirement

    Eligible For Social Security And A Pension? Lucky! (Or Confused)

    Two critical rules for Americans whose work history qualifies them for both Social Security retirement benefits and a government pension.
  5. To Love, Honor and Collect: You, Your Spouse and Social ...
    Retirement

    To Love, Honor and Collect: You, Your Spouse and Social ...

    You may have earned your Social Security benefits on your own, but if you’re married, your collection strategy should be a joint decision.
  6. Early Bird Doesn't Get The Social Security Worm
    Retirement

    Early Bird Doesn't Get The Social Security Worm

    Here’s an eye-opening statistic: 73% of Americans who are collecting Social Security (SS) today are receiving less than their full benefit. That’s right — they may not be getting their just deserts. That’s ...