Rob Kron

Rob Kron is the head of Investment and Retirement Education for BlackRock with responsibilities for the development and delivery of practice management, wealth management and market insight programs. He has been in the financial services industry for more than 20 years, and offers extensive expertise and experience in all aspects of financial planning and retirement benefits. Prior to joining BlackRock, Rob spent 17 years at Merrill Lynch. He was most recently the Director of Equity Awards, supporting large public company stock options, restricted and performance share plans as well as services designed to help senior corporate executives manage their benefits.

Other achievements included; managing the Individual Retirement Account platform; developing and supporting innovative, industry-changing investment advice; and web-based initiatives to assist plan participants with retirement planning and investing. Rob also played a key role in the development of a comprehensive suite of financial planning tools. Rob is a regular media spokesperson and his perspectives on Social Security and retirement planning have been featured in numerous broadcast media, including Fox, Bloomberg, Advisor TV and various personal finance publications. Additionally, he is also a featured panelist for retirement industry associations in providing clarity on the changing face of retirement. Rob graduated magna cum laude from the University of Colorado.

  1. College Tuition

    A How-to For Putting Your 529 College Savings to Work

    After years of saving for college, you don't want a misstep when it's time to use your 529 assets. We offer some do's and don'ts for the college-bound.
  2. High Net Worth Living

    8 Reasons to Celebrate the 529 College Savings Plan

    Learn why May 29th is an opportunity to remind people of the importance of saving and investing for college, especially with a 529 college savings plan.
  3. FA Relevant

    This Social Security Collection Strategy Expires Soon

    A Social Security collection strategy used by many couples to maximize benefits will not be available to new users on April 30.
  4. FA Relevant

    Reality Check: Are You Really Ready to Retire?

    If you're wondering whether your savings will last throughout your retired years, there are a few things you can do right now to ease your mind.
  5. High Net Worth Strategy

    How the Social Security Reboot May Affect You

    While there’s still potential for some “tweaking” around your Social Security retirement benefits, I’d like to share some insight on what we know now.
  6. Social Security

    4 Social Security and Medicare Need-to-Knows

    Retirees know better than anyone that costs are rising, especially health care. So, here we share these 4 considerations for Medicare and Social Security.
  7. Retirement Living

    What Are the Risks to Your Retirement Security?

    One of the biggest risks to your retirement security is something you may take for granted: your health, and more specifically, health-care costs.
  8. Budgeting & Savings

    Grandparent’s Guide To A 529 College Savings Plan

    As a grandparent, you probably take pleasure in showering your grandkids with extravagances, but saving for their college education is a long-lasting gift.
  9. FA Relevant

    Want To Learn Financial Tips For Women?

    Although Men Are From Mars, Women Are From Venus was focused more on love than money, some of the analogy also works fairly well in the world of finance.
  10. Retirement Savings

    How To Avoid Retirement Sticker Shock

    Sticker shock, the realization that the cost of an item exceeds your ability to pay, is not the feeling you want to have when you get ready for retirement
  11. Budgeting & Savings

    Getting Schooled: Six Steps to Better College Prep

    Hard to believe, but my firstborn starts high school this week, and I realize that we need to start planning for his next step — college.
  12. Social Security

    Eligible For Social Security And A Pension? Lucky! (Or Confused)

    Two critical rules for Americans whose work history qualifies them for both Social Security retirement benefits and a government pension.
  13. Retirement Living

    Early Bird Doesn't Get The Social Security Worm

    Here’s an eye-opening statistic: 73% of Americans who are collecting Social Security (SS) today are receiving less than their full benefit. That’s right — they may not be getting their just deserts. That’s ...