Matt McCall is the president of Penn Financial Group (PFG), an investment advisory firm offering personalized portfolio management. He is also the editor of several newsletters including The ETF Bulletin, which publishes two real-time portfolios based on PFG's proprietary top-down approach to investing.


Along with managing client portfolios and overlooking the newsletters, McCall is the host of an investment radio show, "Market Close Live", which airs in Philadelphia during the final hour of trading and is also available as a podcast on PFG's website and through iTunes.


Over the years, McCall has worked for major investment firms and has concentrated his energy on technical analysis and investor education. As an advocate of educating the individual investor, he has traveled around the country presenting investment seminars. Over the last couple of years, McCall has also directed PFG's focus toward exchange-traded funds (ETFs). PFG believes that over the next decade, hordes of new ETFs will be available for investors and, as a result, Matt has turned PFG's attention toward educating investors about ETFs through The ETF Bulletin newsletter and ETF portfolios. PFG is one of a few investment advisors that offers ETF-based portfolio management.