Greg McFarlane

  1. Why Schlumberger Is A Name You Should Know
    Stock Analysis

    Why Schlumberger Is A Name You Should Know

    Want to make money in the oil and gas industry? Be an ancillary service provider--that's where the real money is.
  2. How Visa Counts On Your Free-Spending Ways
    Stock Analysis

    How Visa Counts On Your Free-Spending Ways

    The credit card transaction business is so profitable, Visa Inc. doesn't even bother lending money. Here's how they make their money.
  3. How Verizon Built A Customer Base Of 150M
    Stock Analysis

    How Verizon Built A Customer Base Of 150M

    What makes Verizon any different than T-Mobile, Sprint or AT&T? Its sheer size and growth potential.
  4. Why There's Far More To Pfizer Than Viagra
    Stock Analysis

    Why There's Far More To Pfizer Than Viagra

    Pfizer, Inc. is one of the world's largest and most profitable pharmaceutical companies, and not just because of that little blue pill.
  5. When and Why Do Gold Prices Plummet?
    Investing Basics

    When and Why Do Gold Prices Plummet?

    A wise investor is one who recognizes gold’s place in the market, without attaching too much nor too little significance to it.
  6. The World's Largest ETFs
    Mutual Funds & ETFs

    The World's Largest ETFs

    Is an exchange-traded fund with lots of assets necessarily a desirable one?
  7. Want To Make Money In Marijuana? Read This First
    Investing News

    Want To Make Money In Marijuana? Read This First

    "Investing in cannabis" used to mean buying grow-lights for a hydroponic operation. How things have changed...
  8. Day Trading: Impoverishing Dilettantes Since 1990
    Investing Basics

    Day Trading: Impoverishing Dilettantes Since 1990

    Operating a day-trading account is like owning thoroughbreds or an America’s Cup team. You can't just enter the arena with no money.
  9. How We'll All Be Amazon.com Customers Eventually
    Investing News

    How We'll All Be Amazon.com Customers Eventually

    Amazon is unusual among large U.S. companies ranked by market cap in that its profit margins are tiny and its stock is phenomenally pricey. Here's why.
  10. This Company Is No Mickey Mouse Operation
    Investing News

    This Company Is No Mickey Mouse Operation

    With its famous history that's become part of popular culture, and the instantly recognizable silhouette in its logo, The Walt Disney Co. is only an animation studio in the same way that Johnson & Johnson ...
  11. Short Put
    Term

    Short Put

    A type of strategy regarding a put option, which is a contract that allows (but doesn't require) its holder to sell a security, typically a stock, at a fixed price during a stated future period. The option ...
  12. How Doing Your 'Share' Has Enriched Facebook
    Investing News

    How Doing Your 'Share' Has Enriched Facebook

    The phenomenon of Facebook, and the speed at which users joined and continue to join, is unprecedented. But just because a novelty is adopted by a large chunk of humanity, does that mean it’s inherently ...
  13. This Company's Dividend History Is The Real Thing
    Investing News

    This Company's Dividend History Is The Real Thing

    Take water. Add some sugar, a little carbon dioxide and some flavoring. Sell at a gigantic markup. It sounds almost too simple to work, and yet Atlanta-based Coca-Cola Co. has remained a staple of the ...
  14. What Is ICE LIBOR And What Is It Used For?
    Economics

    What Is ICE LIBOR And What Is It Used For?

    In the case of ICE LIBOR, an innocent-sounding set of letters has a profound bearing on every loan you make.
  15. How Philip Morris International Lights Up Portfolios
    Investing News

    How Philip Morris International Lights Up Portfolios

    Never mind the obvious risk, humanity's love affair with cigarettes is an enduring one. Even in an abstemous U.S., 18.1% of adults smoke. But that's nothing compared to the rest of the world, served by ...
  16. How Oracle Remains A Relatively Unknown Software Giant
    Stock Analysis

    How Oracle Remains A Relatively Unknown Software Giant

    Among the world's largest corporations by market cap, few companies are as unfamiliar to the everyday consumer as Redwood City, Calif.-based Oracle Corp. How is the world's second-largest software company ...
  17. The Difference Between Options and Futures
    Investing Basics

    The Difference Between Options and Futures

    Are you sure you know the difference between an option and a future?
  18. What Will Become of Berkshire Hathaway Beyond Buffett?
    Investing News

    What Will Become of Berkshire Hathaway Beyond Buffett?

    Warren Buffett, who has become almost synonymous with the term “investor,” remains robust, but at 83 is clearly somewhere in the fourth quarter of the game. What does that mean for Berkshire Hathaway investors? ...
  19. Common Retirement Advice That DINKs Can Ignore
    Retirement

    Common Retirement Advice That DINKs Can Ignore

    The retirement rules are different when a couple has no kids. Spending more, retiring sooner – all kinds of options open up
  20. Five Stocks Whose Growth Rides On Low-Income Customers
    Stock Analysis

    Five Stocks Whose Growth Rides On Low-Income Customers

    Catering to the rich won’t make you rich; there just aren’t enough of them to go around. But become popular with the regular joe like these companies and you'll need a wheelbarrow to make your bank deposits. ...
  21. What Are The Best Bets In Biotech?
    Stock Analysis

    What Are The Best Bets In Biotech?

    The NASDAQ Biotechnology Index is off nearly 20% as its components busy themselves with hostile bids and frenzied buying and selling of business units. Where should you be when the smoke clears?
  22. Top 2014 Muni Bond ETFs
    Bonds & Fixed Income

    Top 2014 Muni Bond ETFs

    April 15 came and went, but the memory of how much of your pay the IRS helped itself to should remain clear. As should the realization that you probably should have done more to limit your tax burden. ...
  23. How Chevron Found Itself Spanning The Globe
    Stock Analysis

    How Chevron Found Itself Spanning The Globe

    To most consumers, San Ramon, Calif.-based Chevron Corp. (NYSE: CVX) is little more than a gasoline retailer – a place to fuel up, squeegee your windshield and inflate your tires. In point of fact, Chevron ...
  24. How Procter & Gamble Found Itself in Everyone's Cupboard
    Stock Analysis

    How Procter & Gamble Found Itself in Everyone's Cupboard

    Out of necessity, some giant corporations have narrow product lines. A bank, for instance, can package loans in only so many ways. Procter & Gamble defies that rule.
  25. Wingspread
    Term

    Wingspread

    To maximize potential returns for certain levels of risk (while necessarily exposing oneself to potential losses for other levels of risk), some investors will attempt to profit by selling options at a ...
  26. How Johnson & Johnson Became A Household Name
    Stock Analysis

    How Johnson & Johnson Became A Household Name

    New Brunswick, N.J.-based Johnson & Johnson (NYSE:JNJ) is probably most famous as the parent company of multiple household products that double as household names. Listing them all would require more ...
  27. Short Call
    Term

    Short Call

    A type of strategy regarding a call option, which is a contract that allows (but does not mandate) its holder to buy a security, in practice a stock, at a particular price during a certain future period. ...
  28. How Some Brands Come Back from Near Death
    Stock Analysis

    How Some Brands Come Back from Near Death

    Some company brands manage to revive themselves, while others die and go to brand heaven.
  29. How Wal-Mart Makes its Money
    Stock Analysis

    How Wal-Mart Makes its Money

    While convention dictates that it’s impossible to write about Wal-Mart Stores, Inc. (NYSE:WMT) without saying at least something critical or speculative about the company’s influence on social issues, ...
  30. ExxonMobil's Massive And Reliable Money Machine
    Stock Analysis

    ExxonMobil's Massive And Reliable Money Machine

    Year after year ExxonMobil has shown itself a reliable generator of extraordinary profits, making it the most solid of the integrated oil companies.
  31. Use The McClellan Oscillator To Measure Market
    Technical Indicators

    Use The McClellan Oscillator To Measure Market "Breadth"

    How broad is the market? And, once we answer that question, how can we use that answer to our advantage?
  32. How Russia Makes Its Money - And Why It Doesn't Make More
    Investing

    How Russia Makes Its Money - And Why It Doesn't Make More

    How does Russia make its money, and why doesn’t it make more?
  33. Buy In May And Here to Stay: Comcast, Boeing, Vulcan
    Stock Analysis

    Buy In May And Here to Stay: Comcast, Boeing, Vulcan

    A counter to the recommendation to "Sell in May and Go Away"; companies worth examining this time of year.
  34. Why IBM Will Go On Forever
    Stock Analysis

    Why IBM Will Go On Forever

    Ask the average person on the street what IBM does, and you probably won’t get more than a vague answer about “computers.” But the company has a history of innovation that rivals that of any.
  35. Why GE Will Never Break Up
    Stock Analysis

    Why GE Will Never Break Up

    it's the oldest component of the Dow Jones Industrial Average, having joined the index in 1896, and long ago outlasting its then-contemporaries.
  36. How Facebook, Twitter, Social Media Make Money From You
    Stock Analysis

    How Facebook, Twitter, Social Media Make Money From You

    If you’re not paying for the product, the product is you. That's a truism that's especially suited for social media and its foundation for generating revenue.
  37. The Real Secret To Microsoft's Success
    Stock Analysis

    The Real Secret To Microsoft's Success

    Microsoft is no longer in the raw experimentation stage common to young and growing companies. Rather, its main goal is to create profitability streams, then maintain and expand them.
  38. How To Use The Chaikin Oscillator To Your Advantage
    Technical Indicators

    How To Use The Chaikin Oscillator To Your Advantage

    How best to reconcile increasing or decreasing volume with price fluctuations? No one has a definitive answer, but Marc Chaikin has come as close as anyone. Enter the Chaikin Oscillator.
  39. Why Airlines Aren't Profitable
    Stock Analysis

    Why Airlines Aren't Profitable

    Bankruptcies have become a way of life for the older carriers in the U.S. aviation industry, every major one having to reorganize in recent years. What is it about this industry that makes it so hard to ...
  40. Amazon Never Makes Money But No One Cares
    Stock Analysis

    Amazon Never Makes Money But No One Cares

    Despite struggling to turn a consistent profit, Amazon continues to be a favourite among investors and consumers. Why are so many people enarmoured with a company that doesn't make money?
  41. Console Wars Heating Up
    Investing News

    Console Wars Heating Up

    With Nintendo's Wii U now more than a year old, the two remaining members of the triopoly of video game console makers - Microsoft and Sony - are now vying for market share with the latest versions of ...
  42. J.P. Morgan's Long-Awaited ETF: Playing Close To The Vest
    Markets

    J.P. Morgan's Long-Awaited ETF: Playing Close To The Vest

    Why is J.P. Morgan getting into the ETF game now?
  43. The 6 Most-Traded Currencies And Why They're So Popular
    Forex

    The 6 Most-Traded Currencies And Why They're So Popular

    Regardless of the reason, forex is an integral part of 21st century finance. And the more widely used and reliable the currency, the greater the likelihood of people buying and selling it every day.
  44. Strategic Beta ETFs
    Technical Indicators

    Strategic Beta ETFs

    Strategic Beta ETFs By Greg McFarlane As the financial markets get more sophisticated and arcane with time, the number of different types of investment scheme proliferates. It was only a few decades ago ...
  45. 5 Celebrities Who Went Bankrupt
    Entrepreneurship

    5 Celebrities Who Went Bankrupt

    Some of these celebs had hundreds of millions in career earnings, but various mistakes forced each star to bankruptcy filings.
  46. The Barbell Investment Strategy
    Investing Basics

    The Barbell Investment Strategy

    It's the standard conventional wisdom offered regarding modern portfolio theory, or even regarding investing itself: Strike an acceptable balance between risk and reward. The median is the socially prudent ...
  47. Why Emergency Funds Are A Bad Idea
    Savings

    Why Emergency Funds Are A Bad Idea

    Learn why taking the time to build an emergency fund is a staggeringly inefficient use of the precious and limited resource that is your money.
  48. The Interest Rates: APR, APY And EAR
    Investing Basics

    The Interest Rates: APR, APY And EAR

    When most people shop for financial products, all they focus on is the listed interest rate. Human eyes instinctively dismiss the fine print, which usually includes the terms APR (annual percentage rate) ...
  49. The Drawbacks Of Single-Payer Healthcare
    Insurance

    The Drawbacks Of Single-Payer Healthcare

    Universal healthcare has many benefits, but if there's no such thing as a free lunch, then in what ways are single-pay citizens paying for their "free" healthcare?
  50. The Main Flaw With Obamacare
    Insurance

    The Main Flaw With Obamacare

    Given how rocky its first few weeks of existence have been, it's time to start assessing how viable Obamacare is in the long run, and what will replace it should it fail.