Look Out
It is important to note that the USA refers to agents as "sales representatives". Do not get confused if the two terms are use interchangeably on the exam.

Sales Representatives (Agents) Definition
The USA specifically defines a sales representative (agent) as:

  1. "An individual, other than a broker-dealer, who represents a broker-dealer in effecting or attempting to effect purchases or sales of securities, or
     
  2. [an individual who] represents an issuer in effecting or attempting to effect purchases or sales of the issuer's securities."

Look Out!
Agent: Any individual who acts for, or represents a broker-dealer in effecting securities transactions. The term also applies to any individual who similarly represents an issuer.

Summary
An agent is a salesperson who represents a broker-dealer or an issuer, either selling or attempting to sell securities to the investing public. Any time an agent is acting on behalf of another person, he or she generally is known as acting on the behalf of principals.

Agents are also known as registered representatives, but they can also be referred to as sales representatives. A brokerage firm cannot be an "agent" - as an agent can only be a real person.



Sales Representatives (Agents): Exceptions

Related Articles
  1. Financial Advisor

    How to Find the Best Life Insurance Agent

    Choosing a life insurance agent is the first and most important step in obtaining coverage. Buyers should pay attention to five key factors.
  2. Investing

    Top 5 Signs Of A Bad Real Estate Agent

    The signs of a bad agent go beyond whether your home sells quickly.
  3. Financial Advisor

    A Day In The Life Of A Real Estate Agent

    While every day is unique for a real estate agent, there are some activities that may be a typical part of an agent's day.
  4. Investing

    Understanding Real Estate Commissions: Who Pays?

    When you set out to buy or sell a house, one factor worth considering is the real estate agent's fees.
  5. Managing Wealth

    How To Negotiate A Real Estate Agent's Commission

    If you're looking to save some money when selling your home, negotiating your agent's commission is a good way to do it.
  6. Investing

    5 Reasons Why You Still Need A Real Estate Agent

    Doing the work yourself can save money, but it could end up being more costly than a realtor’s commission in the long run.
  7. Insurance

    The Pro’s Guide to Selling Life Insurance to Your Clients

    Learn about the distinguishing characteristics a life insurance agent needs to be successful in the highly competitive life insurance industry.
  8. Investing

    How Do Real Estate Agents Get Paid?

    Here's how real estate commissions on home sales really work. And, yes, they're negotiable.
  9. Investing

    Would You Make A Good Real Estate Broker?

    How to tell if you'd be good in this field. It is a common second career for many people, but isn't a good match for everyone.
Frequently Asked Questions
  1. Depreciation Can Shield Taxes, Bolster Cash Flow

    Depreciation can be used as a tax-deductible expense to reduce tax costs, bolstering cash flow
  2. What schools did Warren Buffett attend on his way to getting his science and economics degrees?

    Learn how Warren Buffett became so successful through his attendance at multiple prestigious schools and his real-world experiences.
  3. How many attempts at each CFA exam is a candidate permitted?

    The CFA Institute allows an individual an unlimited amount of attempts at each examination.Although you can attempt the examination ...
  4. What's the average salary of a market research analyst?

    Learn about average stock market analyst salaries in the U.S. and different factors that affect salaries and overall levels ...
Trading Center