There are still a lot of people that are not sold on the advantages of Twitter. Others are not really sure what the site is used for and how one benefits from using this microblogging platform. Well, for those in the business field, there is an increasing number of high-powered and highly-skilled CEOs that are using Twitter to share insight, advice and links to things they find important. If you're not in on Twitter yet, following your favorite CEOs to gain business knowledge is a great way to get started. Some CEOs' Twitter accounts are more personal, while other CEOs serve as information and media curators, pointing followers to articles, TV clips and other media that they find to be interesting. With a combined following of over six million people, these high-profile CEOs must be tweeting something worth talking about. (For more, check out Celebrity CEOs.)

IN PICTURES: Celebrities With Big Dreams That Paid Off



Jack Welch

(http://twitter.com/#!/jack_welch)
Jack Welch is arguably one of the most revered CEOs of all time. Welch has co-written many books on management, revived GE (NYSE:GE) and revolutionized managerial strategy, and now he's on Twitter. Since Welch is no longer a CEO of a company – instead, he works with his own MBA program at Chancellor University – his tweets are not always business focused. Welch posts everything from links to business articles, his thoughts on films, public figures and current events. Welch has nearly 1.3 million followers and tweets a few times per week.


Sir Richard Branson
(http://twitter.com/#!/richardbranson)
Sir Richard Branson is a celebrity CEO that is well known for being on the cutting edge of trends and for constantly reinventing himself and his business endeavors, so it's no wonder that he's got one of the most active CEO Twitter accounts. The Virgin Group CEO discusses some of his business strategy, as well as business, cultural and political issues, and updates his followers with plans for Virgin and points them towards articles and TV clips where he and others discuss business and current events. However, Branson also posts more playful thoughts that are more personal than they are business-related. Branson has nearly 700,000 followers and usually posts daily. (For a related reading, see Outrageous Celebrity Appearance Fees.)

IN PICTURES: World's Greatest Investors



Bill Gates

(http://twitter.com/#!/BillGates)
Bill Gates is one of the most recognized CEOs in the world, and his follower numbers reflect that. Gates doesn't have a Justin Bieber-like following, but Bill is closing in on two million. This former Microsoft (Nasdaq:MSFT) CEO splits his tweets between discussions of business, technology and charity work. Gates posts links to interviews he's done as well as serving as a media curator, pointing his followers to recommended articles and videos. (For a related reading, check out 7 Billionaires' First Jobs.)

Eric Schmidt

(http://twitter.com/#!/ericschmidt)
It seems like a no-brainer that the CEOs of major tech and internet companies should have a Twitter account to communicate with their users and share news and opinions on their products and others', but many big tech and online CEOs (Steve Jobs, Mark Zuckerberg, among others) choose not to have a Twitter account. The CEO of Google (Nasdaq:GOOG), Eric Schmidt, has opted to stay connected, and though he doesn't use his Twitter as much as someone like Sir Richard Branson, he does post weekly, usually giving updates about Google and sharing links to tech-based news articles and sites. Schmidt has over 200,000 followers and only follows 89 other Twitter accounts.


Pete Cashmore
(http://twitter.com/#!/mashable)
It would be nearly sacrilegious if Pete Cashmore, CEO of social media info site Mashable, didn't have a Twitter account. Cashmore has made a career of teaching others how to use social media for business and pleasure, and people seem to understand the importance of Cashmore's expertise. Cashmore currently has over two million followers, and the more that businesses and people understand the importance of social media, the larger his following will get. Cashmore delivers the goods as well, highlighting important articles about technology and social media, and pointing his followers towards Mashable articles that also teach about social media. Cashmore posts multiple times per day. (Learn more in Tweeting: The Next New "Profession".)

The Bottom Line
When searching for your favorite CEO on Twitter, you'll find a lot of fake accounts (just try to find an account for Steve Jobs - there's a lot of them and they're all fake). Be sure you're following the right person if you want to glean more knowledge and advice from some very successful individuals. (For more, see Social Networking Your Way To More Money.)

For the latest financial news, check out Water Cooler Finance: Conflicting Job Reports And A Facebook IPO.

Related Articles
  1. Savings

    What Your Credit Score Means for Your Love Life

    Wondering if your significant other wants to commit and is reliable? The Fed might have the answer.
  2. Your Clients

    Tips for Making Your Nest Egg Last Longer

    If you’re trying to figure out how to make your hard-earned nest egg last, there’s one piece of advice that stands above the rest.
  3. Investing

    3 Healthy Financial Habits for 2016

    ”Winning” investors don't just set it and forget it. They consistently take steps to adapt their investment plan in the face of changing markets.
  4. Retirement

    Early Out: A Realistic Plan to Retire Younger

    If you want to retire ahead of schedule, it'll take some extra planning.
  5. Retirement

    6 Robo-Advisors That Require Little to Start

    There are many well-regarded robo-advisor options that come with minimum investment amounts. Here are snapshots of a handful of them.
  6. Your Clients

    How to Construct an Annual Review for Clients

    One of the best things that advisors can provide to clients is an annual review of their financial situation. Here are some guidelines.
  7. Retirement

    Roth IRAs Tutorial

    This comprehensive guide goes through what a Roth IRA is and how to set one up, contribute to it and withdraw from it.
  8. Mutual Funds & ETFs

    4 Mutual Funds You Wish You Could Include In Your 401(k)

    Discover four mutual funds everybody wishes were in their 401(k)s. Learn which five-star-rated no-load funds leave their competition in the dust.
  9. Economics

    How Warren Buffett Made Berkshire A Winner

    Berkshire Fine Spinning Associated and Hathaway Manufacturing Company merged in 1955 to form Berkshire Hathaway.
  10. Retirement

    How Much Should You Have In Your 401(k) To Retire?

    Determining how much money should be in your 401(k) when you retire depends on several variables, many of which are uncertain.
RELATED FAQS
  1. Where else can I save for retirement after I max out my Roth IRA?

    With uncertainty about the sustainability of Social Security benefits for future retirees, a lot of responsibility for saving ... Read Full Answer >>
  2. Will quitting your job hurt your 401(k)?

    Quitting a job doesn't have to impact a 401(k) balance negatively. In fact, it may actually help in the long run. When leaving ... Read Full Answer >>
  3. Can a 401(k) be taken in bankruptcy?

    The two most common types of bankruptcy available to consumers are Chapter 7 and Chapter 13. Whether you file a Chapter 7 ... Read Full Answer >>
  4. When can catch-up contributions start?

    Most qualified retirement plans such as 401(k), 403(b) and SIMPLE 401(k) plans, as well as individual retirement accounts ... Read Full Answer >>
  5. Who can make catch-up contributions?

    Most common retirement plans such as 401(k) and 403(b) plans, as well as individual retirement accounts (IRAs) allow you ... Read Full Answer >>
  6. Can you have both a 401(k) and an IRA?

    Investors can have both a 401(k) and an individual retirement account (IRA) at the same time, and it is quite common to have ... Read Full Answer >>
Trading Center