From climate change to social media, the changing major world issues have a huge impact on the job market. Whether you agree with climate change concerns or not, they are changing the business landscape and creating new jobs while eliminating others. In the business world, the increasing importance of social media and cross-media marketing leads to new jobs all the time, as those on the cutting edge implement new initiatives, and those left behind need professionals to bring them up to speed. We'll take a look at a slew of new jobs that you've probably never heard of, but which aren't going away any time soon. (A persuasive resume can give you the edge you need in a competitive market. Check out How To Write An Effective Investment Banking Resume.)

TUTORIAL: The Greatest Investors

1. SEO Consultant or Specialist
SEO, or search engine optimization, means designing your webpage so that it gets a higher ranking on search engines. An SEO specialist is someone who helps organize content on your site, insert keyword functionality and optimize your links so that search engines will give your webpage a higher organic ranking when someone is searching for it. An SEO specialist could have any number of degrees, from computer science to marketing to computer programming and software development. More important is how this person has proven themselves within their growing field.

According to online salary database,, most people who do this job have just one to four years experience, so it's a young and growing career. Salary for an SEO specialist ranges from $34,000 to $49,505.

2. Social Media Manager
Social media is undoubtedly becoming a more important part of all companies' marketing plan, and at some companies they have positions responsible for utilizing Facebook, Twitter, LinkedIn and other social media outlets they use to connect with consumers. This position usually needs a background in communications or marketing, or related experience with proven results in managing social media channels, implementing social media initiatives and turning social media goodwill into a quantifiable asset for a company.

According to PayScale, social media managers make between $32,000 and $54,000 per year.

3. Online Community Manager
A community manager is a lot like a social media manager, but has a more inclusive approach to social media. It's someone who not only sets the social media strategy, but implements it and manages the online community that surrounds the company or brand. From managing blogs to Twitter accounts to message boards and comment sections, many large companies have this position. Dell, IBM, Boeing, Wells Fargo and more employ someone in this capacity, and more companies will add this position as social media progresses.

According to Payscale, online community managers can earn a wide range of yearly salary, between $34,658 and $101,471.

4. Energy Auditor
With energy prices on the rise and consumers worried about the amount of pollutants in the air, energy audits are becoming more popular. An energy auditor carries out tests to assess the energy efficiency of a home or building. This includes finding out how well a building is insulated, whether door seals are tights, whether ducts are leaking, etc. The auditor provides the findings to the owner of the building who can then decide whether the wasted energy and resources are worth the price of improving the efficiency of their building, thus saving costs on energy bills and using less in the way of fossil fuels.

An energy auditor has to undergo coursework, but does not necessarily need a degree. They will have to pass tests to certify themselves as an energy auditor, but this differs by state. PayScale puts the average salary for an energy field auditor between $32,000 and $51,000. (For further reading, refer to our Financial Careers articles.)

5. Sustainability Manager
This is usually a high-ranking position that deals with a corporation's overall environmental impact. This position would be responsible for efficiently using all inputs, minimizing a company's carbon footprint, approving sustainable design and employee incentive initiatives, and more.

Since this is a higher-ranking job than the others in the list, the requirements and salary are both higher. Payscale puts the average salary for this position between $52,000 and $90,000. This position would require at least an undergrad degree plus related experience, and some schools are even offering specialized education that would give you a degree or diploma in sustainability management. Columbia offers a Master of Science degree in this field.

6. Renewable Energy Consultant
A renewable energy consultant helps a company decide upon and implement wind, hydro, biomass or solar energy to power their business. This position usually requires a background in engineering and, according to, the average pay is between $49,000 and $75,937, with 64% of workers having between one and four years of experience.

The Bottom Line
These jobs are new and growing. If the climate keeps changing and the way that companies and brands interact with their users continues to evolve, then there will be even more positions added to these evolving fields.

Related Articles
  1. Entrepreneurship

    Top 10 Side Jobs You Could Start Now

    Ways to make extra cash in your spare time.
  2. Entrepreneurship

    Elon Musk Success Story: Net Worth, Education & Top Quotes

    Read more about Elon Musk, the South African immigrant turned technology and engineering entrepreneur and inventor worth $13.6 billion.
  3. Retirement

    Why are 401(k) contributions limited?

    Find out why contributions to 401(k) retirement plans are limited, including what the current contribution limits are and how limits encourage participation.
  4. Stock Analysis

    Why Walmart Raised Its Minimum Wage

    Read about the potential pros and cons of Walmart's promise to increase its minimum starting salary to $10 an hour.
  5. Professionals

    10 Must-Follow Broker-Dealers on Social Media

    Stay in the financial markets 'know' by following these influential independent broker-dealers on social media.
  6. Investing

    Dick Costolo Biography

    Dick Costolo is a very polarizing man – half the world credits him with saving Twitter Inc. (TWTR) from its own popularity and making initial investors rich while the other half blames him for ...
  7. Entrepreneurship

    Millennials Guide: Freelancer vs. Employee

    How to decide if joining the gig economy is right for you.
  8. Savings

    All About Income

    Income is the money you or a business earns by providing goods or services, or through investments.
  9. Insurance

    Healthcare Premiums Keep Rising, But Salaries Aren’t

    Learn how college and health insurance costs have skyrocketed while wages have stagnated, and how, given the necessity of these services, consumers are stuck.
  10. Professionals

    Career Advice: Management Consulting Vs. Law

    Compare the career opportunities between management and law using such criteria as skills needed, starting salary and work-life balance.
  1. Venture Capitalist

    An investor who either provides capital to startup ventures or ...
  2. Back Pay

    The amount of salary and other benefits that an employee claims ...
  3. Payroll Card

    A prepaid card onto which an employer loads an employee’s wages ...
  4. Lilly Ledbetter Fair Pay Act

    A federal law designed to ensure equal pay for all workers, regardless ...
  5. Cash Bonus

    A lump sum of money awarded to an employee, either occasionally ...
  6. Society of Actuaries (SOA)

    The SOA is a professional organization for actuaries in the U.S., ...
  1. What is the difference between AGI (adjusted gross income) and gross income?

    In the United States, individuals pay taxes based on their adjusted gross income, or AGI, rather than their gross income. ... Read Full Answer >>
  2. What is the relationship between research and development and innovation?

    Although it's possible to achieve innovation without research and development and it's possible to conduct research and development ... Read Full Answer >>
  3. How is marginal propensity to save calculated?

    Marginal propensity to save is used in Keynesian macroeconomics to quantify the relationship between changes in income and ... Read Full Answer >>
  4. How can minimum wages contribute to a market failure?

    The minimum wage acts like a price floor on labor, reducing the supply of jobs available to a level below the market-clearing ... Read Full Answer >>
  5. How does the always be closing (ABC) strategy benefit a salesperson's sales funnel?

    It is good practice in sales to always be closing, because it's common for a salesperson's sales funnel to be leaky. When ... Read Full Answer >>
  6. What are some common functions of business intelligence technologies?

    Although business intelligence technologies have some common functions, their main function is to support a company's decision-making ... Read Full Answer >>

You May Also Like

Trading Center

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!