Celebrities have been peddling their own products since the beginning of moving pictures. Today, it represents an important secondary source of income for many A-list stars as they have ready legions of fans to snap up their offerings. Not all celebrities are successful in their business ventures, but some excel. Here is a list of four of the most winning stars and the products that make them rich.

Rachel Ray
There are few women in television busier than Rachel Ray. Ray came to fame in 2001 when she first appeared on The Food Network to show viewers how to make inexpensive and fast meals at home. Since then, she has hosted several other food-related shows and also has a daytime talk show. Ray has designed or developed many products over the years and it is estimated that much of her $15 million estimated with WestPoint Home. Though the television home sales channel, QVC, Ray sells an extensive line of cookware that she designed herself. In 2008, she presented a line of dog food based on the recipes she created for her own dog.

Martha Stewart
Martha Stewart has reigned over the airwaves for more than two decades. Her career began in earnest when her husband's publishing industry connections led to a book deal for Stewart to produce cookbooks based on her catering experience. That led to a magazine, Martha Stewart Living, and, ultimately, to a cooking and crafts show and a daytime talk show. Even a five month stint in federal prison in 2004 for insider trading couldn't slow down her growing empire. Listing off all of the products developed under the Martha Stewart name is daunting. They include craft supplies, bedding, kitchenware, flooring, wine and even houses.

Victoria Beckham
She has come a long way from her days on the top of the charts as Posh Spice of the Spice Girls. Victoria Beckham set aside her microphone for a career in the fashion world. Beckham designed her own high-end denim jeans line for

Saks Fifth Avenue

, called dvb Style. She has also launched a collection of sunglasses in the United States, perfumes and several limited edition fashion lines. With an estimated net worth of $48.5 million, according to celebritynetworth.org, Beckham has parlayed her business sense into big bucks.

Bethenny Frankel
Former "Real Housewives of New York" star, Bethenny Frankel, decided to forego the fashion world for liquor. She launched her Skinnygirl brand of light pre-made cocktails in 2009. The line included Skinnygirl Margarita which has become one of the best-selling ready-made cocktails in the United States. Frankel's success with Skinnygirl resulted in a sale of the brand to Beam Global, the maker of Jim Beam bourbon, in 2011. Although the dollar value of the sale is not publicly available, Beam reported that sales of the Skinnygirl products are around 100,000 cases per year.

The Bottom Line
Not all stars are able to pull off successful product lines. It takes more than just a famous face and strong name brand. Celebrities that have winning product lines have to work hard at building both the brand and a successful underlying business. For those who do it well, it can result in extra millions of dollars a year in profits, and can even end up being the star's major money maker.

Related Articles
  1. Entrepreneurship

    What Does Bootstrap Mean?

    The term bootstrap refers to launching and building a business with little capital and no funding from outside sources.
  2. Professionals

    The Rich Get Richer: Global Wealth is Rising

    Global wealth is rising and expected to continue. Advisors should know that the wealthy value fee transparency, performance.
  3. Entrepreneurship

    Top 5 Startups That Emerged in Denver

    Learn why Denver is one of the hottest markets in America for startups, and identify five of the top startups that are emerging from the Denver market.
  4. Entrepreneurship

    How Does ClassPass Work and Make Money?

    Find out how ClassPass makes money, how the company aims to help both businesses and consumers, and why it has been so successful.
  5. Entrepreneurship

    Top 5 Startups That Emerged in Detroit

    Learn how startups are changing the face of Detroit, a city long dominated by large corporations, and identify the specific Detroit startups leading the trend.
  6. Entrepreneurship

    Top 5 Startups That Emerged in Boston

    Learn why Boston is a hot market for startups, and familiarize yourself with a few of the top startups that have emerged from the city.
  7. Entrepreneurship

    Top 7 Startups That Emerged in Mexico City

    Learn why Mexico City has the potential to emerge as a major player in the startup scene, and identify several companies leading the way.
  8. Entrepreneurship

    Elon Musk Success Story: Net Worth, Education & Top Quotes

    Read more about Elon Musk, the South African immigrant turned technology and engineering entrepreneur and inventor worth $13.6 billion.
  9. Stock Analysis

    How Rollins Inc. Transformed from Radio to Pest Control

    Discover how Rollins, Inc. grew and expanded, making numerous acquisitions, transitioning from the radio industry to the pest control industry.
  10. Markets

    How TheSkimm Works and Makes Money

    Obtain information on the popular news digest newsletter, theSkimm, and understand how email newsletter publishers generate revenues.
RELATED TERMS
  1. Venture Capitalist

    An investor who either provides capital to startup ventures or ...
  2. Freelancer

    A freelancer is an individual who earns money on a per-job or ...
  3. Warren Buffett

    Known as "the Oracle of Omaha", Buffett is Chairman of Berkshire ...
  4. Donation-based Crowd Funding

    Donation-based crowdfunding is a way to source money for a project ...
  5. Steve Cohen

    A trading magnate also referred to as the Hedge Fund King and ...
  6. David Tepper

    A legendary investor who specializes in distressed debt and manages ...
RELATED FAQS
  1. Can I buy insurance to reduce unlimited liability in a partnership?

    Partnership insurance is actually quite common. Most of the time, partners buy insurance to safeguard against the possibility ... Read Full Answer >>
  2. What are the benefits of prorating expenses?

    When a person prorates expenses between personal and business expenses, he is able to capture the maximum amount of tax benefits ... Read Full Answer >>
  3. What is the relationship between research and development and innovation?

    Although it's possible to achieve innovation without research and development and it's possible to conduct research and development ... Read Full Answer >>
  4. How does the notion of the American Dream influence the US economy?

    The notion of the American Dream influences the U.S. economy because it creates the driving force behind the free enterprise ... Read Full Answer >>
  5. How do venture capitalist investors view sustainable growth in a startup?

    Venture capitalist investors view sustainable growth in a startup as necessary when considering investing in it. Typically, ... Read Full Answer >>
  6. How can I protect my business from my spouse during a high net worth divorce?

    For high net worth individuals (HNWIs), deciding to end a marriage through divorce brings special circumstances to consider. ... Read Full Answer >>

You May Also Like

Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!