Twitter is the new cutting edge in advertising. The social network allows the public easy exposure to new products as well as transparency into famous minds, including our tweeting President. As around 6.2 million people register a Twitter account per month, tweeting exposes humor and information in seconds to the curious electronic masses, who hang onto not only celebrity but also regular, yet witty anonymous tweets. In turn, advertisement companies such as Sponsored Tweets, Twittad, and Ad.ly, interested in creating relationships with customers and advertisers' brand or product, pay popular tweeters to ... well, tweet.
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Why Professional Tweeting Works
Twitter is useful in driving traffic to websites, blogs, new products and advertisements. Using the "pay-per-click" internet trend, the more traffic from these 140 character messages, the more advertisers pay. As a result, advertisers make money from the business generated by advertising on a site with heavy traffic. And with millions of users, even a small percentage of followers means good money. Moreover, famed Tweeters appear to make an average of between $5,000-10,000 per tweet with at least 50,000 followers. Twitter has ultimately taught us that electronic cronyism increases sales, which is basically how sponsored tweets work. (Learn more about making Twitter work for you, read Make Money With Social Networking Sites.)
Just like corporate websites, well-reputed businesses known for their trade name are interested in a Twitter account that represents them and that Twitter users can easily access. For example, CNNbrk "founder" James Cox at the time was simply an ordinary guy who wanted pressing news sent directly to his mobile phone. With his mass following, the famed news company CNN hired Cox to continue updating followers by tweeting their breaking news.
Although Twitter has yet to directly state if this is allowed, some have found ways to make money by selling already established Twitter accounts that may already have mass followers or to work with those interested in their Twitter account name. To ensure honesty and/or legality, a business interested in taking over an established Twitter accounts could simply send a direct message to the owner explaining interest.
Kim Kardashian is well-known as a controversial reality celebrity who gained fame through her legendary late attorney father and her own drama series on E! network. Using her internet marketing, networking and aggressive business savvy ways, she has acquired a large following on Twitter, yet denies rumors of earning upwards of $10,000 per sponsored tweet.
That doesn't mean she is not still paid with her tweets; as the current paid spokesperson for QuickTrim, Kim uses Twitter to get out the information on the diet. Her famous following does not hurt either and her use of tracking fads help her to endorse other deals, no matter how much drama is going down in her current life. (Learn more about consumer fads in Consumer Fads That Haven't Faded.)
Celebrities are well known for creating interesting and fun illusions of their lives. Due to demanding schedules, the famed, such as Britney Spears, may use teams to tweet on their behalf. For example, a 2009 New York Times article claims that 50 Cent's web sector director, Chris Romero, is actually the mastermind behind his tweets.
Some say this appears to be a blatant lack of concern for their fans, and misses out on the actual purpose of social media. Others understand that the challenging lives of the famed do not allow time for tweets. Either way, ghost Twitterers can make upwards of $5,000 per tweet, depending on the celebrity.
Even impersonating celebrities can make serious cash; a fake Rob Pattinson tweets messages based on the "Twilight" star's tabloid sightings. Interestingly enough, the fake Rob Pattinson responds to his followers and is very open about not being the actual celebrity.
Despite all of this, the tweeter still has more than 51,000 people in his network, including many famous followers. Moreover, he is alleged to earn between $1,000-5,000 per sponsored tweet. Some critics have even stated that fake Rob Pattinson tweets were acceptable because they are similar to how fans envision the famed star. (For the downside of social media, check out 6 Career-Killing Facebook Mistakes.)
A wonderful feature of online business is that there are so many options to become known and/or rich. Many unknown tweeters are rising to stardom simply by tweeting quality content that enthrall the masses. Thus the regular tweeter is most likely popular with those interested in their specific interests.
Once they have become well known for reputable tweets, these tweeters can negotiate with advertisers for paid tweets. And they can pay well; Ad.ly's CEO Sean Rad claims tweeters "can make as much as five figures" and lists their publishers by Twitter followers. "Sponsored Tweets" states that their tweeters can make around $20,000.
Take Time to Twitter
Celebrities are most likely in the best position to make good money through Twitter; even with obvious product endorsements they may never have used, they still command authority and thus drive the masses to act and buy.
Even if you don't work in public relations for a popular firm, that doesn't mean that you cannot take advantage of the Twitter fame; with an original message, fun, interesting pictures, strategic product promoting, namedropping sponsors (or should we say "name tweeting") and having reputable people as followers, tweeting can become a valuable asset in corporate communications well worth investigating in order to take your advertising to the next level.
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