The American auto industry has always faced stiff competition against foreign manufacturers. But Detroit's Big Three - General Motors, Ford and Chrysler - have really taken a beating over the last few years. Soaring manufacturing costs have hampered production, forced plant closures and left tens of thousands without jobs. Rising gasoline prices and sticker shock sent potential customers running for cover to less expensive, more efficient models. (For more information on owning a car, check out The True Cost Of Owning A Car.)
TUTORIAL: Budgeting Basics

And then there was that little matter of an economic crisis that wreaked havoc on the financial nuts and bolts of the industry. But after some tough sledding, the auto industry seems poised for a rebound, and car makers are pulling out all the stops to create fuel-efficient, fun-to-drive, attractive and affordable vehicles.

It's not surprising that the Big Three are focusing for the most part on smaller vehicles, but they're also redesigning tried-and-true favorites that earned Detroit its moniker, "The Motor City". Here are a few examples of the cars that American automakers are banking on to revitalize the industry stateside.

Ford Focus & Focus Electric
The Focus was introduced in North America in 1999 for the 2000 model year in three styles: as a hatchback - perfect for small families; a compact four-door sedan; and a larger four-door wagon. It quickly became one of the top sellers in America, but fell out of favor with increasing competition. However, the 2012 edition has been redesigned to include high-tech interior options, like keyless ignition, touch-pads on the steering-wheel and a rearview camera. It also has a sleeker, sportier exterior and is listed as the eighth most affordable small car, with an average price of $16,500-22,900. Ford is also set to throw its hat into the electric car ring with the Focus Electric model, scheduled to launch later this year. (To learn more on Ford and how it started, check out Henry Ford: Industry Mogul And Industrial Innovator.)

Ford Mustang & Taurus
Among Ford's other offerings are its again-redesigned Mustang, ranked the top muscle car on the market. Its 305-horsepower V6 engine, tweaked steering and suspension settings and estimated 31 mpg highway help make this baby a keeper. Also, redesigned to attract a hipper audience is the Taurus, which has been ranked the best large car for the money (average price runs between $25,000-33,000).

Chrysler 300
While automakers are always scrambling for new designs, Chrysler made very few changes on its 300 model, which debuted as a concept car in 2004 and came on the market a year later. The company has since given new life to its next generation 300 - more elegant exterior styling without veering from its recognizable form, added interior touches and a little more vroom under the hood. It's also the only car in its class with rear-wheel drive, and is available with a HEMI V8.

Chrysler is the smallest of the Big Three automakers, but launched a wildly popular "imported from Detroit" ad campaign during this year's Super Bowl, which featured rapper Eminem. The campaign gave the company instant credibility among young consumers. Chrysler also just repaid its government bailout loan, so small or not, the company is moving in the right direction. (For help on buying a new vehicle, check out New Wheels: Lease Or Buy?)

Chevrolet Cruze
If there is one car that will give the Ford Focus a run for its money, it's the Chevy Cruze. New for 2011, the Cruze, which starts at an affordable $17,000, replaces the Cobalt, which replaced the Cavalier (both good sellers). But pricing aside, the Cruze was designed to attract a wider driver audience. Frugal shoppers will look at the ECO model with 28/42 mpg city/highway. It's family-friendly with a roomier interior than its predecessors, and the Insurance Institute for Highway Safety gives it an excellent rating.

Chevrolet Impala & Volt
GM also recently announced that it will be building a next-generation Chevrolet Impala at its Detroit-Hamtramck plant that opened in 1985 for the production of Cadillacs. Production of a snazzier Impala will begin in 2013. Meanwhile, GM is amping its target production of the full-sized Chevy Volt electric car from 16,000 cars in 2011 to 60,000 next year, signaling a huge push for the clean energy vehicle.

Chevrolet Camaro
Consumers with a need for speed can also be on the lookout for a kinder (but not gentler) Camaro. It's easy on your wallet with an EPA rating of 29 mpg highway, but moves with nostalgic power and pizazz. The new-age Camaro should be neck-and-neck with the Ford Mustang - just like years ago. (To find out if electric or hybrids cars are right for you, read Hybrids: Financial Friends Or Foes?)

The Bottom Line
Experts are predicting that U.S. automakers are on the rebound. Shares and profits are up; sales are on the rise, and the Big Three seem to have emerged from the financial crisis intact and ready to move on. And while challenges remain and automakers shouldn't count their proverbial chickens before they hatch, all signs are pointing to a positive, upbeat road ahead. (For more on these companies, check out Analyzing Auto Stocks.)

Related Articles
  1. Home & Auto

    5 Cars That Will Save You Money in 2015

    Learn which cars will save you money in 2015, whether you are looking for a compact, mid-size or full-size car, or even a pickup truck.
  2. Home & Auto

    Luxury Cars with the Best Resale Value

    Autos rarely appreciate in value. But if you want a set of wheels that'll least hold its value over time, these cars can go the distance.
  3. Stock Analysis

    How Expensive Is Whole Foods, Really?

    Learn about Whole Foods Market, Inc., and discover how Whole Foods pricing actually compares to that of other grocery store operations.
  4. Stock Analysis

    4 Quick Service Restaurants for Your Portfolio

    Learn about the four quick service restaurants with attractive investment theses and growth prospects that can be valuable additions to your portfolio.
  5. Stock Analysis

    What Makes the 'Share a Coke' Campaign So Successful?

    Understand how Coca-Cola implemented the successful "Share a Coke" campaign. Learn about the top three reasons why the campaign was successful.
  6. Stock Analysis

    An Auto Stock Alternative to Ford and GM

    If you're not sure where Ford and General Motors are going, you might want to look at this auto investment option instead.
  7. Stock Analysis

    The 6 Best Dividend Stocks in the Consumer Staples Sector

    Learn about the top six companies that make an attractive investment for investors looking for stocks for dividend income investing.
  8. Mutual Funds & ETFs

    Top 3 Consumer Cyclical Mutual Funds

    Obtain information on, and analysis of, some of the best performing mutual funds that offer exposure to the consumer cyclicals sector.
  9. Investing

    Procter & Gamble Restructures, Sheds 100 Brands

    All businesses face adversity, and Procter & Gamble is no exception. We take a look at recent developments affecting this global giant.
  10. Investing News

    Ferrari’s IPO: Ready to Roll or Poor Timing?

    Will Ferrari's shares move fast off the line only to sputter later?
  1. What does it mean when someone refers to the "Big Three" automobile sector?

    The Big Three refers to the top three American automotive companies. The Big Three comprises Chrysler, General Motors and ... Read Full Answer >>
  2. Can your car insurance company check your driving record?

    While your auto insurance company cannot pull your full motor vehicle report, or MVR, it does pull a record summary that ... Read Full Answer >>
  3. What does marginal utility tell us about consumer choice?

    In microeconomics, utility represents a way to relate the amount of goods consumed to the amount of happiness or satisfaction ... Read Full Answer >>
  4. What are some common ways product differentiation is achieved?

    There are many ways to achieve product differentiation, some more common than others. Horizontal Differentiation Horizontal ... Read Full Answer >>
  5. What is the difference between an OEM (original equipment manufacturer) and a VAR ...

    An original equipment manufacturer (OEM) is a company that manufactures a basic product or a component product, such as a ... Read Full Answer >>
  6. Is the retail sector also affected by seasonal factors?

    Generally speaking, the retail sector is highly seasonal. Almost invariably, sales in the retail sector are highest in the ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Real Estate Investment Trust - REIT

    A REIT is a type of security that invests in real estate through property or mortgages and often trades on major exchanges ...
  2. Section 1231 Property

    A tax term relating to depreciable business property that has been held for over a year. Section 1231 property includes buildings, ...
  3. Term Deposit

    A deposit held at a financial institution that has a fixed term, and guarantees return of principal.
  4. Zero-Sum Game

    A situation in which one person’s gain is equivalent to another’s loss, so that the net change in wealth or benefit is zero. ...
  5. Capitalization Rate

    The rate of return on a real estate investment property based on the income that the property is expected to generate.
  6. Gross Profit

    A company's total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is the profit a company ...
Trading Center
You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!