Unless you are a seasoned web programmer, you may dread the thought of having to set up a website for your financial advisory practice. You either have to figure out how to do it yourself or hire a web designer to do it for you; it may seem like either too much work or too much money. There are many good reasons, however, for having a presence on the web. It is a simple way to build your practice and keep in touch with your clients. Here are five reasons you should set up a website for your business:

SEE: When To Hire A Social Media Professional

1. Clients Expect It
There was a time when only large, established businesses had websites; most small business promotion was still done through ads and brochures. Now, however, consumers go online first to seek information on local businesses. Almost every successful company has at least a basic website, where customers can find out about products, services and contact information. If you're not on the web, you are invisible to a large portion of your potential new clients.

2. Projects Your Company's Message
Your relationship with your clients is one of trust, much like that of a lawyer or accountant. To feel comfortable enough to do business with you, potential clients want to know how you operate and what services you offer. Viewing a website is a non-confrontational way for them to get a feel for who you are and what you can do for them. They can read about other happy clients and about your philosophies on financial planning and investing; it's an important way for them to get to know you.

3. Makes Comparison with Other Advisors Easier
Potential clients often look at multiple advisors, in order to choose the one who is most closely aligned with their needs. The easiest way for a person to do that is by comparing advisors' websites. If you don't have one at all, you are at a disadvantage from the beginning. Having a site with basic brochure-style information on it is better than nothing, but, if you have a robust site with articles, advice and other useful tools, you are more likely to catch the eye of a new client.

SEE: Find The Right Financial Advisor

4. Potential New Clients Can Find You
While many clients will already know your name before they look you up, some will search for local firms on the Internet and, if your company's name doesn't come up in search results, you will miss out. An experienced web designer understands how to make your site prominent in online search results and it is well-worth the investment to hire one. Ranking high in search results also gives your firm an established look.

5. Helps to Capture Client Contact Information
Maintaining a website is an easy way to gather clients' email addresses and other contact and personal information. There are several electronic newsletter applications that you can hook up to your site; clients enter their information and are automatically signed up for future communications from you. This way, you can reach your clients whenever you want, in order to let them know about new services or other company news. The automated system saves you the substantial amount of time it would take you to accumulate, sort and copy the information by hand.

SEE: Alternatives To The Cold Call

The Bottom Line
Having a strong web presence is no longer an option for successful financial advisors; it is as important and as basic as printing business cards. Your website stands in for you and represents you to both clients and potential new clients.

Related Articles
  1. Entrepreneurship

    How to Run a One-Person Business

    Learn how to get a successful one-person business up and running with a business plan, financing, time-management tricks and delegation of tasks.
  2. Stock Analysis

    Google's 5 Key Financial Ratios (GOOG)

    Learn how calculating financial ratios such as the debt-to-equity ratio and price-to-earnings ratio helps investors evaluate Google's core business.
  3. Entrepreneurship

    Top Legal Tips for Starting a Business

    Before you launch a new business, make sure you're on top of the key issues that most startups face.
  4. Investing News

    The 10 Fastest Growing Green Startups in 2016

    These social entrepreneurs adopt triple bottom lines that champion urgent environmental problems while generating returns for shareholders.
  5. Economics

    The Oscars and Golden Globes: Worth Their Weight In Gold!

    The Oscars and Golden Globes set off a wave of spending that creates new flows of funds in the economy and has major financial impact.
  6. Retirement

    Roth IRAs Tutorial

    This comprehensive guide goes through what a Roth IRA is and how to set one up, contribute to it and withdraw from it.
  7. Entrepreneurship

    Multilevel Marketing Isn't Always A Scam, But It Often Is

    Nerium and Amway are popular direct sales companies that recruit new buyers and sellers to make a profit. Sadly, many direct sales firms are scams.
  8. Term

    How Market Segments Work

    A market segment is a group of people who share similar qualities.
  9. Entrepreneurship

    10 Characteristics Of Successful Entrepreneurs

    Do you have the qualities of a successful entrepreneur? Those who do tend to share these 10 traits.
  10. Investing

    5 Up and Coming Social Media Startups

    Although the days of Facebook's dominance aren't close to being over, here are some new creative platforms gaining traction on the worldwide web.
RELATED FAQS
  1. Do working capital funds expire?

    While working capital funds do not expire, the working capital figure does change over time. This is because it is calculated ... Read Full Answer >>
  2. How does escheatment impact a company?

    In recent years, state governments have become increasingly aggressive in enforcing escheatment laws. As a result, many businesses ... Read Full Answer >>
  3. How much working capital does a small business need?

    The amount of working capital a small business needs to run smoothly depends largely on the type of business, its operating ... Read Full Answer >>
  4. What does low working capital say about a company's financial prospects?

    When a company has low working capital, it can mean one of two things. In most cases, low working capital means the business ... Read Full Answer >>
  5. Is a financial advisor allowed to pay a referral fee?

    A financial advisor is allowed to pay a referral fee to a third party for soliciting clients. However, the Securities and ... Read Full Answer >>
  6. What types of capital are not considered share capital?

    The money a business uses to fund operations or growth is called capital, and there are a number of capital sources available. ... Read Full Answer >>
Hot Definitions
  1. Harry Potter Stock Index

    A collection of stocks from companies related to the "Harry Potter" series franchise. Created by StockPickr, this index seeks ...
  2. Liquidation Margin

    Liquidation margin refers to the value of all of the equity positions in a margin account. If an investor or trader holds ...
  3. Black Swan

    An event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult ...
  4. Inverted Yield Curve

    An interest rate environment in which long-term debt instruments have a lower yield than short-term debt instruments of the ...
  5. Socially Responsible Investment - SRI

    An investment that is considered socially responsible because of the nature of the business the company conducts. Common ...
Trading Center