In the world of internet marketing, social media has become a huge trend. It's not surprising either because social media is exceptionally valuable for business. Never before has communication been so open between brands and consumers. If you have a customer service complaint, you can reach out to your favorite brand pretty easily. If you like something or want to see more of a product, you can send a tweet in about three seconds. So, it's pretty obvious that the value of social media transcends marketing, revenue, and other big business objectives. Most importantly, social media bridges the gap between consumers and businesses.

In today's social media space, brands are creating building blocks for new marketing directions. They have all kinds of incentives for you to follow them on Twitter or "like" them on Facebook. Here are six reasons why you should listen:

1. You get to voice your opinion.
Calling a phone number, writing a letter, taking a survey, and filling out forms is extremely time consuming. There are always long lines, and ultimately, as a consumer, you're never sure about whether a real human being will see your feedback. In contrast, tweets and Facebook comments only take a few seconds, and they are usually part of your everyday routine. Best of all, there's a face and voice behind every Facebook page or Twitter feed. Somebody's actually listening.

2. Social media streamlines confusion.
Communication is always tricky. As a brand, it's tough to write a message in a way that appeals to a wide group of people, and inevitably, people will be confused. If you find yourself confused about a deal, discount, or promotion, you can ask for clarification via Facebook or Twitter. This will save you from time-consuming Internet research. Even better, you won't have to spend your morning on the phone and on-hold with customer service. You can multitask.

3. You'll find out about promotions and deals with very little effort.
The deals will come to you through a newsfeed that you already read, and ultimately, you control who does and who doesn't populate your network. It's a great way to find out about the promotions, offers, and deals that you actually want, especially if you're a busy person. (Twitter and Facebook can actually help your wallet. Check out Social Networking Your Way To More Money.)

4. You'll know about giveaways and contests.
Brands have discovered that giveaways and contests are great ways to create buzz. Better yet, with so many giveaways, basic principles of math tell us that there's a realistic probably of winning. Invest as little and as much time as you'd like.

5. You learn something new about how to make the most out of a new product.
Good products are important to consumers, and as a consumer, you want to make the most out of what you have. Typically, brands provide tips in their social media feeds to help you learn how to use a product. You might even learn to rethink that product in a new way. (Can tweeting help your stock picks? Find out more in Twitter: The Newest Stock Market Indicator.)

6. You won't have to deal with email spam.
Over time, as you give more brands your email address, your email inbox will become increasingly cluttered. Who in the world has time to deal with this? Instead of feeling bombarded, set yourself up on social media to receive casual updates.

The Bottom Line
Social media is valuable for business, but it's even more important for consumers. Listen to the buzz, and extract all the value that you can find. Find a way to benefit from following your favorite brands because ultimately, that's what's most important.

Related Articles
  1. Stock Analysis

    Twitter Vs. Facebook Vs. Instagram: Who Is the Target Audience?

    Learn why Facebook, Twitter and Instagram each appeal to different target markets of the 1 billion users of social networks worldwide.
  2. Stock Analysis

    Social Media Networks That Are Cashing in on the 2016 Presidential Election

    Learn how social media continues to shape the way political campaigns are run. Through social networks, candidates can reach voters directly like never before.
  3. Investing News

    Thursday Intel: Will Q4 Offer a Fresh Start?

    Investor hopes for a fresh start to the world economy in this quarter may be misplaced.
  4. Entrepreneurship

    How Twitter Cards Can Help Drive Traffic to Your Website

    Understand what Twitter cards are and how they are used to increase website traffic. Learn about the top six ways these cards drive Web traffic.
  5. Entrepreneurship

    5 Ways to Make Money on Twitter

    Find out how people are making money online on Twitter, and get some ideas that can turn Twitter into a source of revenue for you or for your small business.
  6. Investing

    Digital Advertising Is The Future, But Why?

    Digital advertising has outgrown the internet.
  7. Investing

    Maximize Your Ad Potential From Facebook Trends

    Facebook's "Trending" is a hot destination for users and soon maybe advertisers. We look at what business can get from advertising based on these trends.
  8. Professionals

    Dumb Things Financial Advisors Do to Repel Clients

    Want to run a succesful financial advisory practice? Here's a handful of things to do and NOT to do.
  9. Savings

    Is It Safe to Send Money Through Facebook?

    Learn how Facebook employs strong measures to keep your information safe when sending money, but understand the rare threats that still exist.
  10. Economics

    Is Facebook Positioned for Long-term Success?

    Facebook is the world's dominant social ecosystem, with a massive reservoir of user photos and data
  1. Who are Google's (GOOG) main competitors?

    Google is a technology company providing products and services to organize information. Google, Inc. (GOOG) was founded in ... Read Full Answer >>
  2. Who are Facebook's (FB) main competitors?

    Among the hundreds of online social media sites on the Internet, sites that compete directly with Facebook (FB) include Instagram, ... Read Full Answer >>
  3. How does Facebook (FB) make money?

    Facebook Inc. (FB) reported third quarter 2014 financial results on October 28, 2014. The company reported total revenues ... Read Full Answer >>
  4. How does Twitter (TWTR) make money?

    Twitter (TWTR) earns 85% or more of its revenue from advertising. In the second quarter of 2014, Twitter posted an advertising ... Read Full Answer >>
  5. What is a "twinternship"?

    A twinternship is a slang term used to describe an internship that encompasses the use of social media, such as Twitter and ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Gross Profit

    A company's total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is the profit a company ...
  2. Revenue

    The amount of money that a company actually receives during a specific period, including discounts and deductions for returned ...
  3. Normal Profit

    An economic condition occurring when the difference between a firm’s total revenue and total cost is equal to zero.
  4. Operating Cost

    Expenses associated with the maintenance and administration of a business on a day-to-day basis.
  5. Cost Of Funds

    The interest rate paid by financial institutions for the funds that they deploy in their business. The cost of funds is one ...
  6. Cost Accounting

    A type of accounting process that aims to capture a company's costs of production by assessing the input costs of each step ...
Trading Center
You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!