On Sept. 21, 2012, Apple released its iPhone 5 to the general public, and the level of excitement rose to a fever pitch. With a marketing slogan that reads, "The Biggest Thing to Happen to iPhone since iPhone," Apple left many consumers anxiously awaiting its newest offering, and constantly contemplating what features it would have. When you review the specifications and features of the iPhone 5, it certainly appears to be a highly-attractive device at first glance. When you compare it against other high-end smartphones, however, is Apple really giving you something that can't be bought elsewhere, at a more economical price? Here are some of the most highly sought-after features of the iPhone 5, and a look at whether these features are truly unique to the newest Apple product.
Updated Siri Software
A big draw that Apple has over its previous models and its competitors is its updated Siri software. Siri is voice-recognition software that can answer questions, assist with web browsing and essentially act as an electronic personal assistant. The new Siri reportedly understands more prompts and queries, and it can even update your social networking statuses for you.
There are plenty of other voice-recognition programs out there, but few do everything that Siri can. For example, Android, Blackberry and Windows phones all have Google Voice. While this voice recognition application is highly accurate, it does not interact with you, and it most certainly does not update your tweets and status updates for you.
Dual Core A6 Processor
Another highly-attractive feature of the iPhone 5 is the dual core A6 Apple processor. Tests have shown that the A6 processor is twice as fast as Apple's A5 chip, used in the iPhone 4S. But is this processor groundbreaking to the smartphone market in general? The dual core A6 processor is certainly an great chip to use; however, it is not the best that money can buy. There are plenty of quad core processors on the market that can process more in less time. As far as dual core processors, however, the iPhone 5 is definitely cutting edge.
Eight MP Digital Camera
The eight megapixel digital camera that comes built into the iPhone 5 is another big draw for consumers. While this is a stellar camera, Apple is definitely not the only manufacturer to offer one on a smartphone. Other comparable options include the Droid RAZR HD, the Nokia Lumia 920 and the Samsung Galaxy SIII.
Super Lightweight Build
Another highly sought-after feature of the iPhone 5 is its super lightweight build. Weighing just 112 grams, the iPhone 5 is among the thinnest smartphones on the market. This is nothing new though; smartphones have been getting thinner and lighter every year, as the market and technology progresses. So while Apple isn't the only manufacturer with a lightweight smartphone, it has certainly done an excellent job in providing consumers with what they want in terms of weight and design.
Long Battery Life
The iPhone 5 also offers decent battery life, but it definitely doesn't take home the top spot in this category. Offering 225 hours of standby and eight hours of talk time, Apple will find itself in steep competition with other smartphones with superior battery life, such as the HTC Evo 4G LTE.
The Bottom Line
Apple is incorporating technology that can be found in many other smartphones, but often in a more appealing and affordable package. Apple's true advantage with the iPhone 5 can be found in its updated Siri technology and expanded battery life, as well as its lightweight build. Although Apple is not responsible for all of the most up-to-date technology on the market, it does an incredible job of incorporating top-of-the-line technology and connectivity to make its products some of the most sought-after on the market. In addition, despite the stiff competition from similar devices at lower prices, it seems like consumers are definitely caught up in the Apple cult, because it sold more than 5 million units in its opening weekend, a 25% increase over the opening weekend for the 4S. And if you know the profit margins Apple has on its iPhones, you also know it is making a killing from these sales.