There are between 20 and 30 million people in America who play fantasy football during the 17-week regular season with some of them participating in several leagues. But what do millions of loyal fans who spend up to nine hours a week on their team all have in common? They are part of an estimated $2 billion fantasy sports business that is growing quickly and has already caught the attention of advertising executives. (For more, check out A Quick And Dirty Look At Sports Gambling.)

IN PICTURES: Top 5 Super Bowl Host Cities

A Marketing Touchdown
An article in USA Today last year said that the entertainment value for online players is high because most users sign up for free leagues, and during a time where people are looking for ways to find entertainment that doesn't cost much money, fantasy sports is a great value. The article explained that big advertisers such as Snickers, Best Buy (NYSE:BBY), Ford (NYSE:F) and Coors Light (NYSE:TAP) have seen the value of the dedicated group of online players and have invested money into being a part of the online sports trend.

Last year, Jason Ankeny of Entrepreneur stated that the demographics for fantasy sports is a marketer's dream, based on the fact that most players are male, have above-average income and higher levels of education. Considering that the average fantasy football player makes between $60,000 and $100,000 a year, marketers can use the demographics plus the estimated salary range to target their products to a specific market. (Love sports? Don't miss this The "Next Big Thing" In Pro Sports.)

A Business Nightmare
These days, Facebook gets all the attention at businesses as the big time waster, siphoning off productivity and revenue with every status update, wall post and Farmville click. But maybe businesses should be taking a harder look at those avid football fans who exchange statistics in the hallways and talk about how well the players they don't even like are doing because of how they're boosting their fantasy points. (Don't commit these social networking faux pas. Read 6 Career-Killing Facebook Mistakes.)

A report that came out several years ago estimated that the millions of people who log on to their fantasy football leagues spend an average of 50 minutes a week managing their teams at work. This time spent away from actually working costs businesses an estimated $1 billion a week loss in revenues. However, not all businesses hate the idea of workers spending a little time at work changing up their players online; some see an element of teamwork that can be fostered when workers share a common interest in fantasy football.

IN PICTURES: 8 Money-Saving Tips For Sports Fans

The Bottom Line
At the end of the day, and each game, there is money to be made and lost from fantasy football. Marketers see a dedicated fan base with time and hopefully some money to spend, businesses see a potential productivity blitz every day of the week and fantasy football players simply see a little cheap entertainment to keep their love of the game going strong all week long.

Fantasy football doesn't show any signs of significant slowdown and as long as the diehard fans keep coming back week after week for the games, the online team tweaking won't be far behind. (For more, check out Play Video Games; Become A Millionaire.)

Check out the latest financial news in Water Cooler Finance: History's Biggest Rogue Trading Scandal.

Related Articles
  1. Investing News

    These Free Super Bowl Ads Happened (BUD)

    The average 30-second Super Bowl cost marketers $5 million in 2016. But these companies benefited from free advertising during and after the game.
  2. Investing News

    Super Savings for Your Super Bowl Party? Bet on It

    Prices for wings, avocados and TVs are all coming down, which will make your Super Bowl 50 festivities less costly.
  3. Investing News

    Are Super Bowl Ads Worth Their High Cost?

    Are Super Bowl ads worth the investment? A look at the cost and how they're received.
  4. Mutual Funds & ETFs

    The Top 4 Entertainment ETFs for 2016 (PEJ, XLY)

    Learn more about the entertainment sector, the companies that are included and the four ETFs that provide investors with exposure to this industry.
  5. Markets

    Top Investment Banks in the Sports Industry

    Find out why the top investment banks in the sports industry tend to be smaller niche players and are prepared to battle the Wall Street giants for business.
  6. Retirement

    How Pro Athletes Can Choose the Right Advisor

    When it comes to finances, professional athletes can be vulnerable. Here's what they need to look for in a financial advisor.
  7. Investing

    How FanDuel and DraftKings Work

    DraftKings and FanDuel lead the daily fantasy sports industry, supported primarily by advertising, entry fees, media companies and sports leagues.
  8. Personal Wealth & Private Banking

    Five of the Best Yacht Clubs in Seattle

    Seattle doesn’t have a year-round sailing environment, but there are lots of opportunities for boating enthusiasts, from modestly priced to high-end clubs.
  9. Personal Wealth & Private Banking

    Four of Miami's Best Yacht Clubs

    Choices abound in Miami for boating enthusiasts, from high-end, high-priced yachting clubs to no-frill groups that still offer races, cruises and more.
  10. Personal Wealth & Private Banking

    Finding the Right Yacht Club: A Quick Guide

    Hello, Commodore! Everything you ever wanted to know about these gathering sites for boat owners and renters, and how to do a shipshape search for one.
RELATED FAQS
  1. Why is Manchester United (MANU) carrying so much debt?

    The takeover of Manchester United by the Glazer family beginning in 2005 saddled the historic club with substantial amounts ... Read Full Answer >>
  2. What are Manchester United's (MANU) largest revenue sources?

    Manchester United is one of the most popular U.K. soccer teams. Its principal stadium is Old Trafford, located in the heart ... Read Full Answer >>
  3. Does Manchester United (MANU) own Old Trafford stadium?

    Old Trafford Stadium was built for and is currently still owned by Manchester United Football Club (Man Utd.). This means ... Read Full Answer >>
  4. What's the biggest sports endorsement deal ever signed?

    According to Forbes, basketball player Derrick Rose holds the largest endorsement deal as of 2014; the deal is for more than ... Read Full Answer >>
  5. What are the biggest stadium naming rights deals of all time?

    The top three stadium naming rights deals of all time were all for stadiums hosting New York City teams. The largest was ... Read Full Answer >>
  6. What is the difference between a mutual fund and money market fund?

    The Herfindahl-Hirschman index can be used to determine competitive balance in sports. Competitive balance is desired in ... Read Full Answer >>
Hot Definitions
  1. Harry Potter Stock Index

    A collection of stocks from companies related to the "Harry Potter" series franchise. Created by StockPickr, this index seeks ...
  2. Liquidation Margin

    Liquidation margin refers to the value of all of the equity positions in a margin account. If an investor or trader holds ...
  3. Black Swan

    An event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult ...
  4. Inverted Yield Curve

    An interest rate environment in which long-term debt instruments have a lower yield than short-term debt instruments of the ...
  5. Socially Responsible Investment - SRI

    An investment that is considered socially responsible because of the nature of the business the company conducts. Common ...
Trading Center