In today's highly competitive market, companies go to great lengths to outweigh their competitors in terms of product quality, features, services and more. They are not afraid to directly mock their competitors in television and radio advertisements to give consumers something to think about. From poking fun at their competitors' offerings to ensuring customers that they can provide a better product and service than their competitive counterparts, many companies are pointing out their competitors' flaws in a very public format. From the electronic industry to the food industry, there is plenty of finger pointing and name calling going on. Here is a look at some of the companies that have mocked other companies in their advertisements.

Samsung Vs. Apple
It's no secret that Samsung and Apple are not looking to make friends with one another. In a recent Samsung advertisement for the Galaxy S3, a lengthy line for the new Apple iPhone is weaving down an urban street while devoted Apple users patiently await for their turn in line to get a look at the iPhone 5. Meanwhile, a Samsung user walks up to the line with his new Galaxy S3 phone, claiming to hold a spot for someone else. An iPhone devotee remarks to the Samsung user "Guess the Galaxy S3 didn't work out?"
The Samsung user then proceeds to tell the Apple user some of the things he loves about his new device, while the Apple devotees ramble on about the non-climatic benefits of the new Apple iPhone. At the end of the commercial, it is revealed that the spot that the Samsung user was holding in line was for his parents. To add insult to injury, Samsung uses the slogan "The Next Big Thing is Already Here," indicating that iPhone users are not paying for the most up-to-date technology, and seem more obsessed with the brand than being knowledgeable about the technology itself. While the reigning champion of technology is up for debate, it is certainly interesting to see the pair fight it out in their advertising campaigns.

Pepsi Vs. Coke
Pepsi and Coke have a long-standing history of being fierce competitors in the soda manufacturing business. Both offer similar products and both have huge fan bases that stand dedicated behind their products. During Super Bowl XLVI, sports fans got a taste of that competition first hand when a Pepsi commercial aired. In the commercial, a Coca-Cola delivery man is in a grocery store and he approaches a refrigerator that is stocked half with Pepsi products and half with Coca-Cola products.

Discreetly, the delivery man reaches for a Pepsi Max. When he reaches the register, the cashier effectively blows his cover by asking over a PA system whether Pepsi Max is eligible for club card rewards. The scene then snowballs when the monitor lights up with the word "winner" on the register. Balloons and confetti fall from the ceiling. Regis Philbin appears seemingly out of nowhere and declares that the delivery man has won a lifetime supply of Pepsi Max.

This commercial is a remake of a Pepsi commercial that first aired in 1996. It goes right for the heart of Coca-Cola by targeting its employees. When the delivery man is faced with a choice between Coca-Cola and Pepsi, he chooses Pepsi. This effectively goes against the product he helps support on a day-to-day basis. This commercial is just one example of the ongoing advertisement feud between Coke and Pepsi. Consumers can expect more bickering amongst the soda giants.

Apple Vs. Microsoft
Another pair of competitors that brings corporate mocking to new levels are Apple and Microsoft. A popular ad campaign run by Apple is the "I'm a Mac" commercials. The commercials helped reinforce a young, hip and tech-savvy image and made PCs look old, slow and outdated. These commercials ran over the course of three years and were highly visible. These commercials helped boost Apple's visibility as a high-quality computer manufacturer and position itself as an industry leader.

The Bottom Line
As long as the business world remains competitive, you can expect to see advertising campaigns in which companies mock each other and the products they offer. While some of the advertising campaigns offer low blows, a little competition is good for the economy.

Photo Courtesy of Orin Zebest

Related Articles
  1. Stock Analysis

    Google's 5 Key Financial Ratios (GOOG)

    Learn how calculating financial ratios such as the debt-to-equity ratio and price-to-earnings ratio helps investors evaluate Google's core business.
  2. Economics

    The Oscars and Golden Globes: Worth Their Weight In Gold!

    The Oscars and Golden Globes set off a wave of spending that creates new flows of funds in the economy and has major financial impact.
  3. Entrepreneurship

    Multilevel Marketing Isn't Always A Scam, But It Often Is

    Nerium and Amway are popular direct sales companies that recruit new buyers and sellers to make a profit. Sadly, many direct sales firms are scams.
  4. Term

    How Market Segments Work

    A market segment is a group of people who share similar qualities.
  5. Credit & Loans

    A FICO-free Loan? See SoFi's Super Bowl Ad

    Non-bank lender SoFi will air its first TV ad during Super Bowl 50. Here's how it's challenging big banks by providing an alternative approach to loans.
  6. Investing

    5 Up and Coming Social Media Startups

    Although the days of Facebook's dominance aren't close to being over, here are some new creative platforms gaining traction on the worldwide web.
  7. Investing News

    Alphabet Earnings Beat Expectations (GOOGL, AAPL)

    Alphabet's earnings crush analysts' expectations; now bigger than Apple?
  8. Investing News

    Are Super Bowl Ads Worth Their High Cost?

    Are Super Bowl ads worth the investment? A look at the cost and how they're received.
  9. Investing

    Barbie's Body Wasn't the Problem (opinion)

    Barbie's body type wasn't what killed sales, argues Angela Travillian. Other factors were at play.
  10. Stock Analysis

    Is Spirit Airlines a Real Threat to Southwest? (LUV,SAVE)

    Discover why the evolution of Southwest Airlines has decreased its impact on certain markets, and learn more about key financial data for the company.
  1. Is a financial advisor allowed to pay a referral fee?

    A financial advisor is allowed to pay a referral fee to a third party for soliciting clients. However, the Securities and ... Read Full Answer >>
  2. How does a long tail become profitable?

    A long tail becomes profitable because the costs to produce, market and distribute a product or service in a niche are low, ... Read Full Answer >>
  3. How do companies with a large product portfolio use BCG Analysis?

    BCG analysis is used to evaluate an organization's product portfolio in sales planning and marketing. It is specifically ... Read Full Answer >>
  4. What are the similarities between product differentiation and product positioning?

    Product differentiation and product positioning are important elements in a marketing plan, and most marketing strategies ... Read Full Answer >>
  5. Why is product differentiation important in today's financial climate?

    Product differentiation is essential in today's financial climate. It allows the seller to contrast its own product with ... Read Full Answer >>
  6. What are the major categories of financial risk for a company?

    There are many ways to categorize a company's financial risks. One possible perspective is provided by separating financial ... Read Full Answer >>
Trading Center