It's no secret that Christmas is the time when retailers aim for their sales numbers to go into the black - it's why we call the day after Thanksgiving Black Friday. With consumer spending in the hundreds of billions of dollars, Santa Claus is the most sought-after jolly face of the season. So who does old Saint Nick help get those holiday dollars? Here are just a few brands that Santa Claus endorses. (For related reading, check out Companies That Will Save Christmas.)

IN PICTURES: 8 Easy Ways To Slash Your Holiday Budget

  1. Coca-Cola (Nasdaq:COKE)
    You've likely seen the Christmas ads for Coca-Cola - those classic images showing a jolly Santa Claus drinking a Coke. That classic image truly is an oldie: Coca-Cola began using Saint Nick as its endorser in the 1920s, in newspaper ads appearing in places like The Saturday Evening Post. At first, Santa showed up in all shapes and types, thin and heavy. But by 1931, Santa Claus was cemented as the jolly, round man we know and love today. Santa has been endorsing Coca-Cola for so long, the company credits itself for helping to create this round, happy image of Santa that's now commonplace.

  2. M&Ms, manufactured by Mars Inc., a privately owned company
    It can be a challenge to keep things fresh when you're making chocolate candies. Mars was recently able to cleverly tie its M&Ms product to Santa Claus by having the big jolly guy run into those funny M&M characters in a commercial, where they're wondering if he's real. It's a fun and effective way to tie Santa Claus to red and green M&M candies.

  3. Harley Davidson (NYSE:HOG)
    Santa may be known for his famous reindeer Dasher, Prancer, Vixen, Rudolph and the like, but his other ride is … a Harley? Harley Davidson would like you to think so, and the company created its own Christmas scenario with a 2007 holiday commercial where Santa's sleigh was pulled by Harley Davidson motorcycles instead. Although a Harley Davidson motorcycle may be on many a wish list, it's not likely to be a common gift during these tough economic times. Maybe Santa's endorsement will help.

IN PICTURES: 5 Money-Saving Shopping Tips

  1. Norelco, manufactured by Philips Electronics (NYSE:PHG)
    Like Coca-Cola, Norelco has been harnessing the commercial power of Santa Claus for decades. Beginning in the 1960s, the Philips-affiliated electric razor company has used Santa to sell its razors as the perfect Christmas gift, even for "the ladies". Norelco likes to have its Santa Claus glide down a snowy mountain on a razor as its trademark, and it uses the catchphrase "Norelco - even our name says Merry Christmas." Now there's some clever holiday marketing for you.

  2. Macy's (NYSE:M)
    It's a Thanksgiving Day tradition to watch Macy's Thanksgiving Day Parade, whether you're lucky enough to see it in person in New York City or stay warm at home and watch the event on television. This famous parade started in 1924 to mark the start of the holiday (shopping) season, and it was such a success that the parade became an annual event. Although the parade happens on Thanksgiving Day, it's Santa Claus who always makes his famous appearance at the event to let us all know that Christmas is just around the corner. Although the parade is a costly event, Macy's knows that having Santa Claus show up for your event is a sure way to bring in holiday dollars.

  3. Nike (NYSE:NKE)
    Leave it to Nike to create a fresh take on the Christmas icons. Last year, the athletic shoe giant created a commercial called Dunkin' on Reindeer. The spot featured a rapping Santa Claus, who took on the reindeer team in basketball with the help of Kobe Bryant and LeBron James, Nike endorsers themselves. Whether the commercial helped Nike's bottom line is unknown, but it was undoubtedly one of the more adventurous endorsements by old Saint Nick.

The Bottom Line
Some companies, like Coca-Cola and Norelco, started using Santa Claus as an endorser decades ago; others are new in using the jolly giant to sell their products. Some retailers and malls use Saint Nick to bring customers and their kids into the brick-and-mortar stores, hoping they'll spend those holiday dollars. Whichever the case, Santa Claus means big bucks, no matter if he's rapping, eating chocolate candies or riding a motorcycle. (For related reading, see The Christmas Saints Of Wall Street.)

Find out what happened in financial news this week. Read Water Cooler Finance: G20 Leader Spats And China Fakes It.

Related Articles
  1. Savings

    7 Ways to Trim Fat from Your Spending

    Check out these seven ways to cut the fat from your spending.
  2. Economics

    What Does Brick and Mortar Mean?

    Brick and mortar stores are traditional street-side businesses that deal with customers face-to-face.
  3. Stock Analysis

    How Expensive Is Whole Foods, Really?

    Learn about Whole Foods Market, Inc., and discover how Whole Foods pricing actually compares to that of other grocery store operations.
  4. Budgeting

    The Hard Way We Pay For Convenience

    Convenience is a luxury. However, any cost-conscious individual should be aware of these ridiculous ways we pay for convenience and how to avoid them.
  5. Mutual Funds & ETFs

    Top 3 Consumer Cyclical Mutual Funds

    Obtain information on, and analysis of, some of the best performing mutual funds that offer exposure to the consumer cyclicals sector.
  6. Stock Analysis

    Top 3 Stocks for the Coming Holiday Season

    If you want to buck the bear market trend by going long on consumer stocks, these three might be your best bets.
  7. Investing News

    This is the Fastest-Growing Consumer Complaint

    There’s no way to guarantee that your Social Security number won’t fall into the wrong hands. Here are some ways to make yourself less of a target.
  8. Investing Basics

    Tiny House Movement: Making Market Opportunities

    The tiny house movement throws all assumptions about household budgeting and mortgage management out the window, and creates new market segments too.
  9. Budgeting

    Top 7 Money Saving Tips for Eating Out

    Discover seven money-saving options available to consumers who are looking to partake in the luxury of dining out while cutting down on cost.
  10. Economics

    What's the Velocity of Money?

    The velocity of money measures the rate at which money goes from one transaction to another in an economy.
  1. Is Japan an emerging market economy?

    Japan is not an emerging market economy. Emerging market economies are characterized by low per capita incomes, poor infrastructure ... Read Full Answer >>
  2. Are Social Security payments included in the US GDP calculation?

    Social Security payments are not included in the U.S. definition of the gross domestic product (GDP). Transfer Payments For ... Read Full Answer >>
  3. What economic indicators are important to consider when investing in the retail sector?

    The unemployment rate and Consumer Confidence Index (CCI) rank as two of the most important economic indicators to consider ... Read Full Answer >>
  4. How do changes in interest rates affect the spending habits in the economy?

    Changes in interest rates can have different effects on consumer spending habits depending on a number of factors, including ... Read Full Answer >>
  5. What is the difference between an OEM (original equipment manufacturer) and a VAR ...

    An original equipment manufacturer (OEM) is a company that manufactures a basic product or a component product, such as a ... Read Full Answer >>
  6. Is the retail sector also affected by seasonal factors?

    Generally speaking, the retail sector is highly seasonal. Almost invariably, sales in the retail sector are highest in the ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Purchasing Power

    The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing ...
  2. Real Estate Investment Trust - REIT

    A REIT is a type of security that invests in real estate through property or mortgages and often trades on major exchanges ...
  3. Section 1231 Property

    A tax term relating to depreciable business property that has been held for over a year. Section 1231 property includes buildings, ...
  4. Term Deposit

    A deposit held at a financial institution that has a fixed term, and guarantees return of principal.
  5. Zero-Sum Game

    A situation in which one person’s gain is equivalent to another’s loss, so that the net change in wealth or benefit is zero. ...
  6. Capitalization Rate

    The rate of return on a real estate investment property based on the income that the property is expected to generate.
Trading Center
You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!