Gone are the days when you got the chance to take a nap or chat with guests in between Thanksgiving dinner and Black Friday shopping. Black Friday sales are being kicked off earlier and earlier each year, and 2012 is no different. This year, retailers are opening as early as 8 p.m. on Thanksgiving Day to kick off their Black Friday sales. Earlier sales start times are forcing many consumers to decide between whether they will stick around for holiday company or scour various shopping centers to catch some Black Friday savings. Here is a look at five retailers who are allowing customers to get an early jump on their Black Friday shopping.

Walmart
Walmart has released its Black Friday ad, and consumers can begin their Black Friday shopping at 8 p.m. at the big-box retailer. Featuring sales in three different waves, Walmart is allowing its shoppers to start their holiday shopping even earlier than in years past, and Walmart has a sales ad that is sure to generate enough hype to crowd store aisles until closing time. With three different sales events, an early opening on Thanksgiving Day and a wide array of sales options, Walmart is definitely going to be a popular choice for many consumers. Walmart is also offering a one-hour in-stock guarantee on three items, including a 32-inch Emerson HDTV for $148.

Toys"R"Us
Another store that is kicking off its Black Friday sales event early is the toy industry giant Toys"R"Us. Toys"R"Us will open its doors at 8 p.m. on Thanksgiving, with the first 200 guests in line receiving goody bags with stocking stuffers valued at $30. With an excellent Black Friday ad, Toys"R"Us will be among the busiest retail stores in America. The toy store is offering up door busters and deep discounts on items such as toys and video game consoles. Some of Toys"R"Us' great deals include a Coby Kryos 7-inch tablet for $69.99, 40% off all Legos and a deal in which if you buy one video game, you can get another of equal of lesser value for just $1. With sales like that, Toys"R"Us is poised to be a hot retailer on Black Friday.

Target
Target is allowing consumers to get a head start on their Black Friday shopping by opening its doors at 9 p.m. on Thanksgiving day. Offering up a highly attractive circular for Black Friday, Target is poised to keep up with competitors such as Walmart and Kmart, by offering an early open time and plenty of deep discounted items. Some of its hot items being offered in its Black Friday ad include a $49 Nook Simple Touch, an Apex 32-inch HDTV for $147 and a Gateway 15.6-inch laptop for $349.

Kmart
Kmart is another retailer that is offering early Black Friday shopping. Kmart's Black Friday shopping begins at 8 p.m. on Thanksgiving day and its sale is one that other retailers will be trying to beat. Similar to Walmart, Kmart is offering different phases of its Black Friday sale, with door-buster deals from 8 p.m. to 3 a.m., with new door-buster deals starting at 5 a.m. after the store takes a two-hour break. Some of the hot items on Kmart's Black Friday circular include a 42-inch RCA Plasma HDTV for $199.99, up to 80% off all fine jewelry and up to 50% off all bed and bath items.

Sears
Another retailer that is opening its doors early for its Black Friday sale is Sears. Sears will open its doors at 8 p.m. on Thanksgiving day, and consumers can try to get a hold of some of the great deals being offered in Sears' Black Friday circular. Excellent choices from the Sears' Black Friday circular include the Nook Simple Touch e-Reader for $39.99, a 32-inch HDTV for $97 and a two carat diamond tennis bracelet for $99.99.

The Bottom Line
With plenty of stores opening early for Black Friday shopping, consumers certainly have plenty of options to choose from. Additionally, the caliber of the Black Friday ads are top-notch quality this year. Before going to the store, be sure to check out the various sales circulars so that you know which retailer best meets your shopping needs.

Related Articles
  1. Economics

    Understanding Switching Costs

    Consumers incur switching costs when they receive a monetary or other type of penalty for changing a supplier, brand or product.
  2. Investing

    What’s Holding Back the U.S. Consumer

    Even as job growth has surged and gasoline prices have plunged, U.S. consumers are proving slow to respond and repair their overextended balance sheets.
  3. Economics

    The Problem With Today’s Headline Economic Data

    Headwinds have kept the U.S. growth more moderate than in the past–including leverage levels and an aging population—and the latest GDP revisions prove it.
  4. Economics

    Explaining Market Penetration

    Market penetration is the measure of how much a good or service is being used within a total potential market.
  5. Economics

    Calculating the Marginal Rate of Substitution

    The marginal rate of substitution determines how much of one good a consumer will give up to obtain extra units of another good.
  6. Investing Basics

    10 Companies That Yuppies Love

    Learn about 10 companies loved by the modern Yuppie, including how this demographic's impressive buying power has boosted these companies' earnings.
  7. Stock Analysis

    Is the Apple Watch a Real Threat to Fitbit?

    Examine the potential for marketplace competition between Fitbit and the Apple Watch in the rapidly growing consumer wearables industry.
  8. Investing News

    How 'Honesty' Could Pay off for Jessica Alba

    Is it possible that Jessica Alba is one of the savviest businesswomen on the planet?
  9. Personal Finance

    Invest in Costco? First Understand Its Balance Sheet

    A strong balance sheet sets a company apart and boosts investor confidence. How healthy is Costco based on an analysis of its balance sheets from the last two years?
  10. Investing Basics

    The 5 Reasons Why RadioShack Went Out of Business

    Learn five reasons why RadioShack went bankrupt: store concentration, online competition, product concentration, management issues and financial missteps.
RELATED TERMS
  1. Substitute

    A product or service that a consumer sees as comparable. If prices ...
  2. Fast Fashion

    Definition of "fast fashion."
  3. Duty Free

    Goods that international travelers can purchase without paying ...
  4. Online-To-Offline Commerce

    A business strategy that draws potential customers from online ...
  5. Chargeback Period

    The timeframe during which a credit card issuer can dispute with ...
  6. Merchandising

    Merchandising is any act of promoting goods or services for retail ...
RELATED FAQS
  1. What does marginal utility tell us about consumer choice?

    In microeconomics, utility represents a way to relate the amount of goods consumed to the amount of happiness or satisfaction ... Read Full Answer >>
  2. How can I invest in electronic retailing (e-tailing)?

    Electronic retail is one of the fastest growing segments of the economy. Every year, more people are choosing to purchase ... Read Full Answer >>
  3. What is the difference between JIT (just in time) and CMI (customer managed inventory)?

    Just-in-time (JIT) inventory management focuses solely on the need to replenish inventory only when it is required, reducing ... Read Full Answer >>
  4. What are some common ways product differentiation is achieved?

    There are many ways to achieve product differentiation, some more common than others. Horizontal Differentiation Horizontal ... Read Full Answer >>
  5. What economic indicators are important to consider when investing in the retail sector?

    The unemployment rate and Consumer Confidence Index (CCI) rank as two of the most important economic indicators to consider ... Read Full Answer >>
  6. What factors make it difficult to compare performance ratios between retail stocks?

    Companies that operate in the retail sector significantly differ in terms of their profitability and efficiency, making stock ... Read Full Answer >>

You May Also Like

Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!