Big-box discount retailers are remaining buoyant in a stormy retail industry that has triggered a slew of bankruptcies and store closures in recent months.

Target Corp. (TGT) and Wal-Mart Stores Inc. (WMT) reported better-than-expected earnings this week as consumers have been favoring more affordable products in the wake of the Great Recession. Yet the retailers drew positive results for different reasons.

In recent months, Target’s strategy has been to stick with the merchandise that has proven successful, like apparel, instead of branching out with acquisitions to expand its product line. Meanwhile, Wal-Mart is taking the opposite tack with acquisitions as it tries to perfect its online strategy, including with its recent takeover of e-commerce retailer Jet.com. (See also: Target Focusing on Margins, not Acquisitions.)

Wal-Mart on Thursday reported first-quarter earnings that beat the Street view, although sales missed. Earnings were $1.00 per share, versus a Street view of 98 cents. Sales were $117.5 billion, down slightly from the consensus of $117.8 billion. Same-store sales increased 1.4 percent and digital sales increased 63 percent. (See also: Wal-Mart CEO’s Compensation Increases to $22.4 Mln.)

“We’re moving faster to combine our digital and physical assets to make shopping simple and easy for customers,” Wal-Mart CEO Doug McMillon said in a statement. “Our plan is gaining traction … Our customers have choices.”

Target on Wednesday reported first-quarter adjusted earnings of $1.21 per share, above the Street view of 91 cents per share. Revenue was $16 billion, beating the analyst forecast of $15.6 billion.

“We are in the early stage of a multi-year effort to position Target for profitable, consistent long-term growth, and while we are confident in our plans, we are facing multiple headwinds,” Target CEO Brain Cornell said in a statement.

Want to learn how to invest?

Get a free 10 week email series that will teach you how to start investing.

Delivered twice a week, straight to your inbox.