Would you rather that Rory ended up with Jess on Gilmore Girls?

A Daily Mail report published today says that content giant Netflix (NFLX) is working on interactive storytelling technology which would allow viewers to choose how the story unfolds on a show they are watching.

An unnamed source told the Daily Mail, "We’re doing work on branch narratives so you are actually making choices as you watch. All the content will be there, and then people will have to get through it in different ways." They added "We’ll see how it plays out. It’s an experiment. We’ll see if it gets much success. For creators, it’s new territory." Netflix president Reed Hastings confirmed to the Daily Mail that the company is working on interactive shows. He said, "Once you have got interactivity you can try anything."

The report mentions that numerous variations of plots would be filmed so that the audience would get instant access to the progress of the story based on their choices. Complex versions could even turn back on themselves so that a single shows could be of infinite versions. A trial run will be conducted with children's chose-your-own-adventure shows later this year, according to the report. (See also: Netflix Bags Scorsese and De Niro's Latest)

Several Big Announcements

Netflix recently won its first Oscar for the documentary White Helmets and has since provided some key updates about its business. CEO Reed Hastings delivered a keynote address in Barcelona at the Mobile World Conference on February 27 and told the press that the company would soon cross the 100 million subscribers milestone. (See also: Amazon and Netflix Win Awards at the Oscars)

Variety reported that Netflix would be investing just under $2 billion dollars in European productions.

The Irish Independent said that Hastings intends to make much more of Netflix's content available for downloading. He said, "Every year we will get more rights to that. With all of our originals we have all those rights, and if half your life is on aeroplanes, we want at least half our content to be downloadable."Ted Sarandos, chief content officer, added, "We kick ourselves for not being more progressive about it a few years ago."

Today the company also announced integrations with leading DTH cable providers in India, meaning that Netflix users in India will soon be able to access content without internet data.

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