ACSI Funds has launched a new ETF aimed at giving investors exposure to companies that satisfy its customers the most. The American Customer Satisfaction Core Alpha ETF (ASCI) is a new ETF that weighs its holdings according to companies’ customer satisfaction scores. The fund focuses on U.S. firms and currently dedicates most of its assets to large-cap and mega-cap firms.
Currently, the fund’s largest holding is Apple Inc. (AAPL), which accounts for 2.3% of the fund’s total assets under management. Closely following that is Johnson & Johnson (JNJ), which is 2.1% of the fund’s total assets. The fund’s primary holdings also include Vonage Corp. (VG), Alphabet Inc. (GOOG), HP Inc. (HPQ) and Ebay Inc. (EBAY). Approximately 97% of the fund’s assets are currently invested in securities, with 3.3% remaining in cash.
The fund’s management fees are lower than many ETFs, although they are higher than passive indexing ETFs like the Vanguard Total Stock Market ETF (VTI) and Vanguard 500 ETF (VOO). In total, management fees and additional operating expenses are 0.65%, meaning that a $10,000 investment in the fund will incur fees of about $66 per year.
The fund officially launched on November 1 and is the inaugural offering of ACSI Funds, a new data-driven asset manager that believes customer satisfaction is a strong predictor of stock performance. “Customer satisfaction is a predictor of a company’s future revenue growth and earnings performance,” said ACSI Funds’s Chief Strategist Kevin Quigg in a statement. “The American Customer Satisfaction Core Alpha ETF utilizes the groundbreaking work of Dr. Claes Fornell, the world’s foremost expert on customer satisfaction measurement, to quantify this optimizing factor,” he added.
“The American Customer Satisfaction Core Alpha ETF allows us to deliver our proprietary strategy in a cost-efficient, systematic and transparent manner that provides a solution to investors looking for differentiated alpha in their broad equity allocation,” said ACSI Funds CEO Phil Bak.
The fund currently allocates its assets across 150 companies and is trading under the ticker “ACSI.”