Nokia Corp.’s (NOK) return to the smartphone market with design partner HDM Global, the Finnish company that secured the rights to use the Nokia name, appears to be off to a good start with its first new phone selling out in China.

According to media reports, JD.com, the exclusive retailer for the Nokia 6, launched its first flash sale online in China, and the phone was out of stock within a minute. JD.com had received more than 1 million registrations for the flash sale although the exact number of handsets ordered has yet to be revealed. The phone, which sells for around $245, is exclusive to China.

Back in the Game

Earlier this month, HMD Global announced the launch of the Nokia 6 smartphone, exclusive to China. In a press release, HMD said the decision to launch a first smartphone running on Android in China is reflective of the size of the Chinese market and its growth prospects.

“China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long-term partner. JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers,” said Nestor Xu, vice president Greater China, HMD Global, in a press release announcing the Nokia 6. “Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.” The company went on to say the Nokia 6 is the first of more smartphones to come this year. (See also: It's Official: New Nokia Smartphones Coming in '17.)

While the Nokia 6 appears to be red hot in China, it’s not the only Nokia branded phone launching this year, with the next expected to come out at the end of February. In a recent a Facebook post, Nokia Mobile said: “Get ready! The Nokia 6 is coming to China! More announcements to follow on February 26th.” While Nokia Mobile didn’t reveal more, The Verge pointed out the date conincides with the start of the Mobile World Congress, a telecom trade show being held in Barcelona, Spain. Expectations are already high that more Nokia-branded phones will be unveiled during the event.

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