While independent coffee shops become increasingly popular in the U.S., global coffee and food chain Starbucks Corp. (SBUX) has experienced a simultaneous slowdown in growth for same-store sales in America over the recent quarters. Yet analysts at investment firm Bernstein suggest that the Seattle-based coffee giant has nothing to worry about, largely due to the fact that independent models are hard to scale.

According to a recent report by the National Coffee Association, people drinking coffee prepared “out-of-home” hit a high of 46% this year. While the growing number of individuals choosing to go out for a cup of Joe increases the opportunity for smaller shops to steal market share from big chains led by Starbucks, Bernstein’s Sarah Senatore says independent growth is mainly happening in major cities and coastal regions, and that these reflect just a fraction of Starbucks’ business.

Only So Many Baristas

In Seattle, where independent coffee culture thrives, Senatore estimates that the 151 Starbucks locations in the city represent a mere 1.3% of the multinational corporation’s U.S. revenue. The analyst finds it unlikely for indie shops to expand their market share significantly, due to the fact that both specialty coffee beans and skilled barista staff are relatively limited resources. Bernstein also highlights the use of third-party technology and services as a major benefit for larger chains. (See also: Starbucks to Overcome Mobile-App Issues: Analyst.)

In the past, Starbucks has made it clear that it won’t put up with smaller shops taking over its territory. Former Chief Executive Officer (CEO) Howard Schultz, who now serves as executive chairman, has focused on the development of Starbucks Reserve Roasteries, in efforts to give the company a “critical advantage” against the independent shops.

“We are not going to allow any small company or independent in any way to subordinate our position as a leader in all things coffee,” said Schultz in a 2015 earnings call. (See also: Starbucks Introduces Gluten-Free and Vegan Food Items.)

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