Almost a year after it was acquired by Microsoft (MSFT), the networking portal LinkedIn could face a huge challenge from a product under development by Alphabet Inc.'s Google (GOOGL). The Search Engine Journal (SEJ) reported that the tech giant is working on its own job search application called Google Hire.

“Google Hire is a product under development that will help G Suite customers manage their hiring process more effectively. The product will allow employers to collect candidate applications online,” said Google according to the SEJ.

Google Hire: First Look

While the application has not gone live as of yet, the report linked to this homepage for Google Hire. The page is set up to ask users to sign in using their Google credentials. This version of the page also sparked concerns about what all information associated with the Google account could be visible to recruiters.

“Only information that a candidate voluntarily provides would be passed to a prospective employer as part of their online application. Private information will not be shared,” the company allayed fears.

According to Quartz, Dan Shure, a search optimization professional, stumbled upon an interesting feature during a regular Google search last week. A simple search of "jobs online" led Shure to searchable job listings. He later posted this video to his Twitter timeline.

What Does It Mean for Google?

Founded in 2003, LinkedIn was acquired by Microsoft last year for approximately $26 billion. The company boasts of more than 500 million members across the globe. One of the key changes that emerged from the deal was LinkedIn’s integration with Microsoft Outlook and the Office Suite, enabling members to work on their applications and resumes and easily transition into applying for jobs with LinkedIn. (See also: Did Microsoft Acquire LinkedIn For Its Cloud Business?)

With Google coming up with its own job search application, that integration could come under threat from the synergies Google’s own suite of applications like Google Docs, Calendar etc could provide to the jobs portal. It could also be great for the enterprise and cloud business for the same reasons that Microsoft got into the LinkedIn deal last year.

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