Sector Rotation: The Essentials

by Chris Stone
If you’ve spent any time at all following financial markets, you’ve probably heard of sector rotation. Certain sectors of business profit more in certain stages of an economic cycle. This simple arrangement  of stages provides a useful road map to traders of most stripes. Here, we’ll look at the economic research to back it up and where to find it; the basic sectors of the economy; and the telltale signs of each economic stage.

Sector rotation is an investment strategy involving the movement of money from one industry sector to another in an attempt to beat the market. It sprouted as a theory from NBER (National Bureau of Economic Research) data on economic cycles, dating back to 1854. It’s thanks to this cadre of government and academic economists that we know the start, end and duration of each business cycle.

You may have heard of the NBER before, they’re the ones that announce that a recession has officially ended - three years after the fact. The data may be slow to develop, and a bit dry, but a little digging can provide insight into investment decisions. Sam Stovall, chief investment strategist at Standard & Poor’s, has done some digging. Here is a recent quote from his indispensable BusinessWeek column, “Sector Watch”:


“The National Bureau of Economic Research sets dates for peaks and troughs in economic activities, based on its assessment of such factors as gross domestic product and employment growth. Since 1945, the U.S. economy has experienced 11 recessions and 10 expansions (it's now in our 11th expansion). Growth periods have lasted an average of nearly five years (59 months, to be exact), with the shortest being 12 months from July, 1980, to July, 1981, and the longest at 120 months from March, 1991, to March, 2001.”

Stovall goes on to suggest that by dividing the NBER cycles into sub-stages, historically successful periods for stocks in certain business sectors become apparent:

“Breaking expansions into early, middle and late phases of equal durations, and recessions into early and late periods of similar lengths, and then analyzing the frequency of the market outperforming the industries in the S&P 500 during these periods, a pattern of sector rotation is apparent….”

He has also written “Sector Investing” (McGraw-Hill, 1996) and “Standard & Poor’s Guide to Sector Investing” (McGraw-Hill, 1995). The guide provides a general idea of how prosperity has historically moved through the economy. It’s important to remember that past performance in the stock market does not always mean future success, and a particular sector may, or may not, be in favor at any time, due to outlying factors. That said; let’s look at what has worked for stocks in the past. This model is partially borrowed from stockcharts.com.

Market Cycle in Four Stages

Markets move up and down just like the economy. For the purpose of this discussion, we will divide that cycle into four stages:

Most of the time, financial markets attempt to predict the state of the economy, anywhere from three to six months into the future. That means the market cycle is usually well ahead of the economic cycle.This is crucial to remember because as the economy is in the pits of a recession, the market begins to look ahead to a recovery.

Economic Cycle in Four Stages

Here is a list, in the same order as above, of four basic stages of the economic cycle, and some associated telltale signs - again, keep in mind that these usually trail the market cycle by a few months.
Summary
With this general outline in mind, traders can try to anticipate which companies will be successful in the coming stages of an economic cycle. Equally important can be the signs the market is exhibiting on future economic conditions. Watching for these telltale signs can give great insight into which stage traders believe the economy is in. For those looking to dig deeper into sector rotation, below are three great resources:

Stockchart.com’s interactive SPDR Sector Rotation Chart, is found at:
http://www.stockcharts.com/charts/performance/SPSectors.html 

The NBER publishes most of its data online, and is found at:
http://www.nber.org/ 

Sam Stovall’s weekly column "Sector Watch" on BusinessWeek Online, is found at:
http://www.businessweek.com/investor/list/stovall_toc01.htm

by Chris Stone, (Contact Author | Biography)

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