10 Timeless Market Rules
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Do Your Research

Think about what you'd really like to do on your vacation and create a list to narrow your choices - whether it's hitting the beach, going shopping, climbing a mountain or visiting a museum. Consider whether you can do this somewhere nearby, or whether you know anyone who has done your chosen activities before on a similar budget. Alternatively, travel agencies or even chat rooms on the topic can provide great advice on accommodations, places to dine, things to do and tourist traps to avoid. Internet sites such as Yahoo! Travel, Expedia and Priceline are often useful when seeking reasonable fares.

Introduction

Bob Farrell was the head of Merrill Lynch Research for decades, and during that time he established himself as one of the premier market analysts on Wall Street. His insights on technical analysis and general market tendencies were later canonized as "10 Market Rules to Remember" and have been distributed widely ever since. Let's take a look at these timeless rules and how they can help you achieve better returns.

No.1. Markets Return To The Mean Over Time

Whether it's extreme optimism or pessimism, markets eventually revert to saner, long-term valuation levels. For individual investors, the lesson is clear: make a plan and stick to it.

No.2. Excesses Lead To An Opposite Excess

Like a swerving automobile driven by an inexperienced youth, overcorrection is to be expected when markets overshoot. Fear gives way to greed, which gives way to fear. Tuned-in investors will be wary of this and will possess the patience and know-how to take measured action to safeguard their capital.

No.3. Excesses Are Never Permanent

The tendency among even the most successful investors is to believe that when things are moving in their favor, profits are limitless and towers can be built to the heavens. Alas, as in the ancient Tower of Babel story, it's not so. As the first two rules indicate, markets revert to the mean.

No.4. Corrections Don't Go Sideways

Sharply moving markets tend to correct sharply, preventing investors from contemplating their next move in tranquility. The lesson: be decisive in trading fast-moving markets. And always place stops on your trades to avoid emotional responses.

No.5. The Public Buys At The Most At Top And The Least At The Bottom

The typical investor, John Q, reads the newspapers, watches market programs on television and believes what he's told. Unfortunately, by the time the financial press has gotten around to reporting on a given price move - up or down - the move is complete and a reversion is usually in progress: precisely the moment when John Q. decides to buy (at the top) or sell (at the bottom).

No.6. Fear and greed are stronger than long-term resolve.

Basic human emotion is perhaps the greatest enemy of successful investing. By contrast, a disciplined approach to trading - whether you're a long-term investor or a day trader - is absolutely key to profits. You must have a trading plan with every trade. You must know exactly at what level you are a seller of your stock - on the upside and down.

No.7. Markets are strongest when they are broad and weakest when they narrow to a handful of blue-chip names.

Many investors are "Dow-obsessed," following with trance-like concentration every zig and zag of that particular market average. Broader averages offer a better take on the strength of the market. Instead, consider watching the Wilshire 5000 or some of the Russell indexes to get a better appreciation of the health of any market move.

No.8. Bear markets have three stages - sharp down, reflexive rebound and a drawn-out fundamental downtrend.

Market technicians find common patterns in both bull and bear market action. The typical bear pattern, as described here, involves a sharp selloff, a "sucker's rally", and a final, torturous grind down to levels where valuations are more reasonable; a general state of depression prevails regarding investments in general.

No.9. When all the experts and forecasts agree, something else is going to happen.

This is not magic. When everyone who wants to buy has bought, there are no more buyers. At this point, the market must turn lower and vice versa.

No.10. Bull markets are more fun than bear markets.

This true for most investors - unless you're a short seller.

Conclusion

Many investors fail to see the forest for the trees and lose perspective (and money) unnecessarily. The above listed rules should help investors steer a more focused path through the market's vicissitudes.


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