5 Evolving Corporate Logos

AAA

Logos are a crucial piece of corporate image. The logo lays out the foundation of the brand and is, arguably, the most significant part of corporate branding. Logos generally evolve as the company grows and priorities shift. Today's most recognizable logos have not always appeared as they do today. Check out the transformation of corporate logos.

Nothing contained in this publication is intended to constitute legal, tax, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. The general information contained in this publication should not be acted upon without obtaining specific legal, tax, and investment advice from a licensed professional.

  1. No results found.
Related Articles
  1. Small Business

    The Effect Of Drastic Brand And Logo Transformations

    Company performance can sometimes be affected by major marketing and advertising strategies.
  2. Small Business

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  3. Small Business

    Understanding Brand Identity

    A brand identity comes from visible elements, such as the company name, the design of its logo, its packaging design, and colors, tagline and typeface.
  4. Financial Advisor

    Why These Are the Most Valuable Brands of 2015

    A company's brand can be worth billions of dollars. Here are the most valuable global brands in 2015.
  5. Small Business

    Understanding Product Lines

    A product line is a group of related products manufactured by the same company.
  6. Investing

    Wal-Mart Scrubs "Made in USA" Logos From Website (WMT, M)

    The American flag has been lowered to half staff at Wal-Mart (NYSE: WMT) these days. It has removed all of its "Made in the USA" logos from its website after being investigated for selling merchandise ...
  7. Small Business

    A Career Guide For Marketing Majors

    Online content creation, print advertising, public relations, logo design, copywriting and website design are just a few marketing fields.
  8. Small Business

    Protect Your Creations--Register Your Trademark

    Federally registering your brand name or logo offers the broadest protection against potential trademark infringement.
  9. Small Business

    The Power Of Branding

    It's the ultimate economic moat, and we look at the approaches and effects of good and bad branding.
  10. Small Business

    9 Brands Resurrected Into Household Names

    All of these brands saw a dip in their popularity, only to have a revival to even greater heights.
Hot Definitions
  1. Davos World Economic Forum

    The annual meeting of the World Economic Forum hosted at Davos—a small ski town in Switzerland—in January each year is among ...
  2. Smart Home

    A convenient home setup where appliances and devices can be automatically controlled remotely from anywhere in the world ...
  3. Efficient Frontier

    A set of optimal portfolios that offers the highest expected return for a defined level of risk or the lowest risk for a ...
  4. Basis Point (BPS)

    A unit that is equal to 1/100th of 1%, and is used to denote the change in a financial instrument. The basis point is commonly ...
  5. Initial Public Offering - IPO

    The first sale of stock by a private company to the public. IPOs are often issued by smaller, younger companies seeking the ...
  6. Border Adjustment Tax

    A tax levied on goods based on where they are sold – exported goods are exempt from tax; those imported and sold in the ...
Trading Center