Misconception: If a company is hot, you'll definitely see great returns by investing in it.
Explanation: No investment is a sure thing. Any company can have serious problems that are hidden from investors. Many big-name companies - Enron, WorldCom, Adelphia and Global Crossing, to name a few - have fallen. Even the most financially sound company with the best management could be struck by an uncontrollable disaster or a major change in the marketplace, such as a new competitor or a change in technology. Further, if you buy a stock when it's hot, it might be
overvalued, which makes it harder to get a good return. To protect yourself from disaster,
diversify your investments. This is particularly important if you choose to invest in individual stocks instead of or in addition to already-diversified
mutual funds. To further improve your returns and reduce your risk when investing in individual stocks, learn how to identify companies that may not be glamorous, but that offer long-term value.(To learn about other "sure things" that went bad, read
The Biggest Stock Scams of All Time.)
What an experienced investor would say: "I'm willing to bet that my investment in Company X will do great, but to be on the safe side I've only put 5% of my savings in it."