Companies Built On A Single Product

AAA

Introduction

Pick a company that's doing well these days, and you can probably name two to 20 different products or divisions that it is responsible for creating. That's because, as a business grows in revenue and stability, there is always the temptation to expand into new product markets. Some brands have done well to stick to what they do best, however, leaving the desire to bring on new product lines to the other guys. These six companies take repetition to a whole new level, offering reliability and quality via a single product concept.

Crocs

These kinda-ugly, but super-comfy, foam clogs have been a huge hit since they were first released to the public. Over 100 million pairs of the Crocs shoe have been sold to date, and the footwear giant shows no signs of stopping. With a wide variation of the basic clog from which to choose (toddlers, women, men, athletic, dress and beach-inspired, to name a few), the sky really is the limit for this business.

Spanx

In the never-ending battle of the bulge, women have relied heavily on high-quality wear to help make them look their best. Born from the bright idea that by cutting the feet from a pair of panty-hose a woman really can look good under her trousers, Spanx by Sara Blakely is no doubt one of the most respected names in this niche, offering just the bare essentials to women (and men) around the world. While the company has gotten smart in the offering of bras, panties, maternity and men's solutions, its sole purpose is still the same: what goes on under your clothing is entirely Spanx's business.

Michelin

In a day and age where most companies have almost too much going on, Michelin has remained faithful to the cause of strictly manufacturing quality tires. Planes, cars, bikes and more have benefited from over 100 years of tire-making success, giving the creator of the first radial tire a customer base that spans the globe. While this company has dabbled in the fine art of creating rocket fuel components and designing road maps, the famous tire division is what keeps this company moving forward.

Roku

Almost a baby to the consumer market, Roku is an up-and-comer with an innovative solution for the need to connect to the world at the click of our TV remote. Its Roku player is a small electronic box that, when linked to your television and an internet connection, offers access to Amazon, Netflix, Hulu, Pandora and many other entertainment accounts. There's a strong possibility that it may create new and different product lines, as Roku has expanded to include more high-tech versions of its original Roku player. In the meantime, the company knows what it's doing: adding more features to the existing product is what keeps Roku's customers happy.

Gorilla Glue

If it's broken, why not fix it? Gorilla Glue is a handyman's dream, offering a strong bond for almost any surface and a drying time that gives it a top spot in the tool kit. To keep it at the top of the market, Gorilla's DIY guides give customers inspiration for creating the projects of their dreams - with the help of Gorilla Glue, of course. While Gorilla's family-owned company does get into the tape and epoxy game, its famous glue is what keeps it in business.

Select Comfort

The commercials speak for themselves: Select Comfort is all about a good night's sleep, and this company hasn't attempted to do anything but beds and pillows in their over 20 years of business. Best-known for the adjustable Sleep Number mattress, Select Comfort has been consistently ranked a top option for bedding, and offers its wares in-store, online and via its convincing infomercials. Even with an expanding accessory line that includes pillows and sheets, it's the bed that gives this company its thunder.

  1. No results found.
Related Articles
  1. Small Business

    Companies Built On A Single Product

    Though they may seem like a rare breed these days, these organizations have built their reputations on just one item.
  2. Financial Advisor

    How to Create a New Financial Product in 10 Steps

    The 10 steps outlined here are essential to the creation of a new financial product.
  3. Small Business

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  4. Investing

    These Financial Products Are Too Complex For The Average Joe

    Structured financial products are so elaborate that investors are unable to assess costs and risk.
  5. Small Business

    Understanding Marketing

    Marketing includes all of the activities of a company associated with buying and selling a product or service.
  6. Small Business

    Understanding Product Differentiation

    Product differentiation is a marketing tool companies use to distinguish their products or services from the competition’s.
  7. Investing

    Understanding Marginal Cost of Production

    Marginal cost of production is an economics term that refers to the change in production costs resulting from producing one more unit.
  8. Financial Advisor

    What's Behind the Decline in Productivity Numbers? 

    There are several theories and hypotheses about low productivity numbers in the American economy. This article examines some of them.
  9. Small Business

    How Companies Create A Brand

    We take a hands-on approach to creating a brand, and see what it can mean as an investor.
  10. Managing Wealth

    How To Profit During High Inflation

    Some companies are better than others at pivoting their strategies to overcome inflation or other cost-increasing concerns. The best companies can push cost increases out to the market quickly ...
Hot Definitions
  1. Trickle-Down Theory

    An economic idea which states that decreasing marginal and capital gains tax rates - especially for corporations, investors ...
  2. Derivative

    A security with a price that is dependent upon or derived from one or more underlying assets.
  3. Fiduciary

    A fiduciary is a person who acts on behalf of another person, or persons to manage assets.
  4. Sharpe Ratio

    The Sharpe Ratio is a measure for calculating risk-adjusted return, and this ratio has become the industry standard for such ...
  5. Death Taxes

    Taxes imposed by the federal and/or state government on someone's estate upon their death. These taxes are levied on the ...
  6. Retained Earnings

    Retained earnings is the percentage of net earnings not paid out as dividends, but retained by the company to be reinvested ...
Trading Center