Consumer "Fads" That Haven't Faded

AAA

Consumer "Fads" That Haven't Faded

Whether it is skinny jeans and asymmetric haircuts or stuffed animals and comfortable but unattractive shoes, fads are always coming and going. Some fads, however, don't seem to go anywhere. Here are some unique products that were assumed to be a passing fancy, but stuck around anyway.

Bottled Water

When the first cases of bottled water hit supermarket shelves, many people wondered why they should pay for something they have always gotten for free. Apparently, the package makes all the difference. In 2006, the global bottled water market was valued at approximately $60.9 billion. By 2011, the market is expected to grow to $86.4 billion.

Pet Clothing and Accessories

Many people took dog fashion for a joke, but retailers are the ones laughing all the way to the bank. Approximately 62% of all American households own a pet, and 77.5 million of those pets are dogs. In 2008, pet-related spending was approximately $43.4 billion. Right behind pet food, dog supplies and accessories accounted for the largest portion of sales dollars associated with pets.

Energy Drinks

Energy drinks are designed to give their consumers a temporary boost, and they've created a permanent position for themselves in the drink market. Since the 1990s, the now-popular drinks have grown to provide a massive, lasting boost to the bottom lines of many drink manufacturers. Some critics initially dismissed energy drinks because of their main ingredients (sugar and caffeine) and lack of mainstream appeal. Granted, people may not be sipping on energy drinks around their dinner tables, but sales in bars, restaurants and gas stations more than pick up the slack. The domestic market for energy drinks is expected to exceed $9 billion by 2011.

Tickle Me Elmo

This Sesame Street character had been reaching kids in living rooms everywhere via the television for years. In 1996, Mattel released a doll version of the lovable Muppet. When squeezed repeatedly, Tickle Me Elmo would shake and laugh. Since then, several editions of the popular doll have remained on the wish lists of children nationwide. Last year, the original Tickle Me Elmo was re-released.

Harry Potter

The first book in this seven part series, "Harry Potter and The Philosopher's Stone" was originally published in Britain in 1997. Soon after, its name was altered for release in the United States and the rest is history. Several of the books were adapted into box office record-breaking movies, and the series has also been translated into over 60 different languages. Once dubbed a fad, the tales of "the boy who lived" turned J.K. Rowling into the first person to become a billionaire by writing books.

"LIVESTRONG"-Type Bracelets

These unusually thick rubber bands picked up momentum in 2004, when Lance Armstrong began sporting the bright yellow "LIVESTRONG" bracelet on his wrist. Armstrong's bracelets drew attention to a good cause, cancer survivorship, and other groups quickly latched on to this silicone phenomenon. These bracelets are cheap, easy to customize and they don't appear to be going away any time soon.

Diets

Every fad diet offers a supposedly new solution to deal with age old problem of wanting to lose weight. In recent years, some of the most popular diets have included the Atkins Diet, the South Beach Diet and the Lemonade Diet. Each diet may follow a boom and bust cycle, but the field of products or plans offering quicker than usual weight loss always seems to have customers.

Consumer "Fads" That Haven't Faded

Nothing is certain in the world of fads other than the fact that new ones are born every day. For each one that emerges, another awaits to take its place. Even for the fads that have managed to achieve a longer than average shelf life, the clock is ticking. (Learn more in Make Money With The Consumer Cyclical And Staple Indicator.)
  1. No results found.
Related Articles
  1. Investing

    Investing In Fads

    From high-flying to fading fast, fads can mean big money for nimble investors.
  2. Trading

    What Happens in a Haircut?

    One meaning of haircut is the difference between prices at which a market maker can buy and sell a security.
  3. Small Business

    Companies Built On A Single Product

    Though they may seem like a rare breed these days, these organizations have built their reputations on just one item.
  4. Investing

    Shake Shack on Cool List, Stock Sliding (SHAK)

    Shake Shack just barely made it on to an important Instagram list of top restaurants. Fad or not?
  5. Small Business

    7 Products Under $5 That Made Millions

    Some of the most successful inventions were created by accident. Many of these products were never meant to see public distribution, but ended up becoming extremely popular.
  6. Small Business

    Shorting Nintendo After "Pokémon Go"? (NTDOY)

    Nintendo shares have attracted short interest as investors are questioning the staying power of "Pokemon Go."
  7. Managing Wealth

    7 Kids Items You Should Never Buy Used

    Buying secondhand items is a great way to save money, but these seven kids items should not be bought used.
  8. Small Business

    Why Social Media Isn't Like The Dotcom Boom

    Many investors see social media stocks as a bubble waiting to burst. Find out why they're wrong.
  9. Investing

    Nike Releases Self-Lacing Shoes (NKE)

    Nike went back to the future to release self-lacing shoes yesterday at an event in New York.
  10. Trading

    Playing It Safe With Trades? Or Holding Yourself Back?

    Fear of breaking out of a comfort zone can prevent an investor from reaching his or her full potential.
Hot Definitions
  1. Interest Expense

    The cost incurred by an entity for borrowed funds. Interest expense is a non-operating expense shown on the income statement. ...
  2. Call Option

    An agreement that gives an investor the right (but not the obligation) to buy a stock, bond, commodity, or other instrument ...
  3. Pro-Rata

    Used to describe a proportionate allocation. A method of assigning an amount to a fraction, according to its share of the ...
  4. Private Placement

    The sale of securities to a relatively small number of select investors as a way of raising capital.
  5. AAA

    The highest possible rating assigned to the bonds of an issuer by credit rating agencies. An issuer that is rated AAA has ...
  6. Backward Integration

    A form of vertical integration that involves the purchase of suppliers. Companies will pursue backward integration when it ...
Trading Center