5 Expensive Music Licensing Deals


Expensive Music Licensing Deals

Creative directors use music in films, television, commercials or any other form of multimedia for a wide array of reasons. From a purely artistic perspective, he or she may simply be looking for the most effective means of conveying a thought, emotion or idea. From a marketing perspective, using a well-known or even a famous song can instantly bring cache or awareness to a product or service. Firms that control the rights to famous songs know this and are therefore able to charge a pretty penny for licensing songs, or song clips, for commercial use. Below are some of the most expensive song licensing deals in history.

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