5 Iconic Olympic Sponsors

AAA

When the Olympics kick off, it will be the third time they've been hosted by London. When the last Games were held there in 1948, World War II and its devastation were still a fresh memory. The man instrumental in bringing them back to his home country is former Olympic champion and organizing committee chairman Sebastian Coe, one of the greatest middle-distance runners of all time.

The Games would not be possible without the sponsorship of some of the world's biggest corporations. They provide nearly half of the necessary financing. Beyond the money, they also supply product support and technical services to the event venues. The official sponsors are divided into four tiers that determine their marketing rights and usage of Olympic marks and images. The five top-tier companies that follow are Worldwide Partners and are granted exclusive rights within their designated product category.

  1. No results found.
Related Articles
  1. Insights

    Who Actually Pays for The Olympics?

    Impressed by the Olympic Games? It cost billions of dollars to put on this spectacular event, but who is really paying for it?
  2. Personal Finance

    The Most Costly Olympic Games

    Here's a look at some financial successes and failures of past Olympic Games and how they compare to the London 2012 Olympic Games.
  3. Small Business

    What Olympic Sponsorship Means For Stocks

    Learn about the companies participating as official Olympic sponsors and the possible benefits of such an affiliation.
  4. Investing

    Do the Olympics Boost Market Performance?

    Learn about the economics of the Olympics, and why estimates about stock market boosts for the host country are probably incorrect.
  5. Insights

    What Is the Economic Impact of Hosting the Olympics?

    Because the economic impact of hosting the Olympics tends to be less positive than anticipated, most cities may be better off not submitting bids.
  6. Insights

    The Best And Worst Olympic Financial Planning

    While the Olympic Games are the pinnacle of sport, they also hold the potential to wreak the highest level of financial havoc.
  7. Insights

    Five Sports That Shouldn't Be In The Olympics

    The Rio Olympics have 28 sports competing, the maximum allowed under IOC rules. According to Investopedia's Aaron Hankin, these five shouldn't be there.
  8. Insights

    Did NBC Strike Gold At This Year's Olympics? (CMCSA)

    The network claims the 2016 Olympics were its "most economically successful" games in history. But television ratings are down as compared to the 2012 games.
  9. Insights

    Will Brazil's Economy Improve After the Olympics?

    There are still no signs that hosting the 2016 Olympic Games is helping Brazil's worst recession in history.
  10. Investing

    The Stock Market Loves The Olympics

    Over the last 26 Summer Olympics, the average rate of return of the DJIA during the games was an impressive 4%.
Hot Definitions
  1. Co-pay

    A type of insurance policy where the insured pays a specified amount of out-of-pocket expenses for health-care services such ...
  2. Protectionism

    Government actions and policies that restrict or restrain international trade, often done with the intent of protecting local ...
  3. Fiduciary

    A fiduciary is a person who acts on behalf of another person, or persons to manage assets.
  4. Demonetization

    Demonetization is the act of stripping a currency unit of its status as legal tender and is necessary whenever there is a ...
  5. Investment

    An asset or item that is purchased with the hope that it will generate income or appreciate in the future. In an economic ...
  6. Redlining

    The unethical practice whereby financial institutions make it extremely difficult or impossible for residents of poor inner-city ...
Trading Center