5 Iconic Olympic Sponsors

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When the Olympics kick off, it will be the third time they've been hosted by London. When the last Games were held there in 1948, World War II and its devastation were still a fresh memory. The man instrumental in bringing them back to his home country is former Olympic champion and organizing committee chairman Sebastian Coe, one of the greatest middle-distance runners of all time.

The Games would not be possible without the sponsorship of some of the world's biggest corporations. They provide nearly half of the necessary financing. Beyond the money, they also supply product support and technical services to the event venues. The official sponsors are divided into four tiers that determine their marketing rights and usage of Olympic marks and images. The five top-tier companies that follow are Worldwide Partners and are granted exclusive rights within their designated product category.

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