5 Iconic Olympic Sponsors

AAA

When the Olympics kick off, it will be the third time they've been hosted by London. When the last Games were held there in 1948, World War II and its devastation were still a fresh memory. The man instrumental in bringing them back to his home country is former Olympic champion and organizing committee chairman Sebastian Coe, one of the greatest middle-distance runners of all time.

The Games would not be possible without the sponsorship of some of the world's biggest corporations. They provide nearly half of the necessary financing. Beyond the money, they also supply product support and technical services to the event venues. The official sponsors are divided into four tiers that determine their marketing rights and usage of Olympic marks and images. The five top-tier companies that follow are Worldwide Partners and are granted exclusive rights within their designated product category.

  1. No results found.
Related Articles
  1. Insights

    Who Actually Pays for The Olympics?

    Impressed by the Olympic Games? It cost billions of dollars to put on this spectacular event, but who is really paying for it?
  2. Personal Finance

    The Most Costly Olympic Games

    Here's a look at some financial successes and failures of past Olympic Games and how they compare to the London 2012 Olympic Games.
  3. Small Business

    What Olympic Sponsorship Means For Stocks

    Learn about the companies participating as official Olympic sponsors and the possible benefits of such an affiliation.
  4. Investing

    Do the Olympics Boost Market Performance?

    Learn about the economics of the Olympics, and why estimates about stock market boosts for the host country are probably incorrect.
  5. Insights

    What Is the Economic Impact of Hosting the Olympics?

    Because the economic impact of hosting the Olympics tends to be less positive than anticipated, most cities may be better off not submitting bids.
  6. Insights

    Olympic Economics: Boom Or Doom?

    Cities often tout the economic benefits of hosting the Olympics but the wide range of estimates make the actual impact hard to pin down.
  7. Insights

    The Best And Worst Olympic Financial Planning

    While the Olympic Games are the pinnacle of sport, they also hold the potential to wreak the highest level of financial havoc.
  8. Insights

    Five Sports That Shouldn't Be In The Olympics

    The Rio Olympics have 28 sports competing, the maximum allowed under IOC rules. According to Investopedia's Aaron Hankin, these five shouldn't be there.
  9. Insights

    How Athletes Get Funding for the Olympics

    Getting to the Olympics is no easy or affordable feat. Olympians have to rely on many different sources of funding to pay for training and expenses.
  10. Investing

    The Stock Market Loves The Olympics

    Over the last 26 Summer Olympics, the average rate of return of the DJIA during the games was an impressive 4%.
Hot Definitions
  1. Financial Statements

    Records that outline the financial activities of a business, an individual or any other entity. Financial statements are ...
  2. Operating Cost

    Expenses associated with the maintenance and administration of a business on a day-to-day basis.
  3. Money Market

    A segment of the financial market in which financial instruments with high liquidity and very short maturities are traded. ...
  4. Block (Bitcoin Block)

    Blocks are files where data pertaining to the Bitcoin network is permanently recorded.
  5. Fintech

    Fintech is a portmanteau of financial technology that describes an emerging financial services sector in the 21st century.
  6. Ex-Dividend

    A classification of trading shares when a declared dividend belongs to the seller rather than the buyer. A stock will be ...
Trading Center