Costly Product Recalls
It's the call every company dreads. A federal government watchdog saying, "We need to talk about your products. We think they're defective." It's a costly headache for a company now faced with having to refund its customers' money, give them replacements and hope that the problem doesn't worsen in the interim. Here are some of the most notorious product recalls of all time.
Cyanide In Tylenol
The incident that triggered the era of modern product recalls happened in October 1982. Seven Chicago-area people died after consuming Tylenol capsules that someone removed from drugstore shelves, inserted cyanide into and then restocked. Even though manufacturer Johnson & Johnson wasn't at fault, the company recalled all 31 million bottles of its pain relievers, which retailed at over $100 million. Tylenol's leading market share understandably cratered, but rebounded within a year. The rebound was in large part due to Tylenol's new tamper-resistant packaging.
Some laptop computers run hotter than others, but in 2006 Dell's Latitude and Inspiron models took temperatures to unprecedented heights. The computers were equipped with lithium ion batteries that exploded. Six Dell customers reported the spontaneous ignition, and to Dell's credit, it made quick work of the problem. The manufacturer offered replacement batteries to customers who had models with lithium-ion batteries. Dell sometimes even replaced the entire computer.
Ford SUVs And Firestone Tires
In 2000, the National Highway Traffic Safety Administration noticed a disproportionate amount of tread separation on Ford SUVs fitted with Firestone tires. The automaker blamed the tire manufacturer, the tire manufacturer blamed the automaker and the government argued that both parties knew that the tires were dangerous yet did nothing about it. Approximately 174 people died and, according to one source, roughly one out of every 4,149 tires was defective. Relations between the two companies cooled, almost 20 million tires were recalled and Ford ended up losing around $3 billion.
Roman Blinds And Roller Shades
According to the cliché, the deadliest room in the home is the bathroom. However, the living room, master bedroom and virtually any other whose windows feature closeable coverings threatened the top spot during the shade recall of 2009. The Consumer Product Safety Commission ordered the recall of 50 million sets of Roman blinds and roller shades in the belief that little children ran the risk of choking on the cords. Most of blinds didn't result in death, but freak accidents will happen.
In 2010 a Tennessee Realtor testified before the United States Congress, reciting a story about how her Lexus accelerated to 100 mph without her intervention. Toyota's best guess was that the woman let her floor mat bunch up underneath the brake, and then panicked. Copycat accusers followed, and soon Toyota had a public relations and logistical disaster on its hands. Under pressure from the National Highway Traffic Safety Administration (NHTSA), Toyota ended up recalling over 8 million vehicles worldwide.
Producers of consumer goods can only do so much to ensure that products will be used safely and responsibly. While consumers need to read the warning labels and use common sense, there always remains the potential for error. Today's products are unquestionably less harmful than those of previous generations, but the idea of a 100% safe marketplace of goods will continue to exist only in theory.
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