Shareholders of struggling device maker GoPro (NASDAQ: GPRO) were certainly glad to leave 2016 in the rear-view mirror. But the difficulties the action camera leader has undergone -- its share price is down more than 40% in the past 12 months -- may finally be easing, based on a couple of intriguing bits of recently revealed news.
U.K.-based luxury automaker Jaguar's high-end F-Type sports car now comes equipped with a new app called ReRun that it developed with GoPro. In addition to a touch-pro infotainment system, the feature allows drivers to "capture and share their driving experiences."
According to Jaguar (now owned by Indian automaker Tata), the ReRun app integrates driving data including speed, gear selection, and G force, among other things, with video taken by the driver's GoPro camera. The video, which also includes a "highlights" feature, can then be downloaded to an F-Type owner's smartphone and shared with friends and family on social media.
GoPro hasn't been trumpeting its partnership with Jaguar much, but it offers a new potential market for its devices, particularly given the rise in popularity of infotainment systems, and the increasing demands of many new car buyers for connectivity.
The company also announced that it's close to reintroducing its Karma drones, which investors may remember were recalled and pulled from store shelves a couple of months ago due to an issue that caused a few of them to lose power while in flight. As per GoPro, the modified devices are in the final stages of testing. The company intends to reveal further relaunch details about the Karma in early February.
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