It is comforting to believe that mankind has evolved. Charles Darwin thought so, and most modern-day scientists now agree, often offering dramatic charts showing apelike creatures morphing into Homo sapiens as proof. But just because human beings are no longer covered in hair and we have improved our postures and overall hygiene doesn't necessarily confirm the theory of evolution, does it? I mean, have you seen some of these reality TV shows?

Personally, I would rather stare down a saber-toothed tiger than be forced to watch 15 minutes of "Farmer Wants a Wife." And surely the media circus surrounding the Academy Awards each year merits consideration as one of Dante's circles?

It seems to me that, in today's celebrity-obsessed world, what is said is not nearly as important as who said it and where (the more cameras, the better).

Thus, I was scarcely surprised when I noticed that TheStreet.com (Nasdaq:TSCM) recently announced a 2.5 cents quarterly dividend. Founded in 1996 by Martin Peretz and Jim Cramer, TheStreet.com has steadily improved its bottom line over the years; however, its greatest growth has come since Cramer became the host of "Mad Money" on CNBC in March of 2005.

Celebrity Sells
After posting a net income gain of 58.8% from 2004-05, that figure skyrocketed to 127.6% the following year (2006), as Mad Money quickly became a ratings winner, boasting a nightly audience of about 400,000 people.

Thus, while the New York Times (NYSE:NYT) showed a 19.7% income decline, Gannett (NYSE:GCI) slid 15.2% and The Washington Post (NYSE:WPO) regressed 8.2% from fiscal year 2005 to FY 2007, TheStreet.com flourished, boosting income by a whopping 11,750.41% during that period. And all this despite assertions by some that Cramer's market insights are about as accurate as a BB gun at 900 yards.

In Jim Cramer Deconstructed, Steve LeCompte of the CXO Advisory Group concluded that, "Jim Cramer's accuracy in forecasting overall stock market behavior is just below average." A Barron's article entitled Shorting Cramer published Aug. 20, 2007, provided numbers from a two-year study conducted by YourMoneyWatch.com that revealed "viewers holding Cramer's stocks would be up 12% while the Dow rose 22% and the S&P 500 16%.

Still, it's hard to argue with a guy standing on a desk, throwing a chair or producing animal sounds as he's discussing a stock - all things Cramer's been known to do on "Mad Money". And what the studies don't illustrate is how dedicated the 53-year-old is to his work. According to an Oct. 31, 2005 cover story in Business Week, Cramer writes six online columns and does a radio show each weekday - in addition to Mad Money.

Booyah!
Whether his brilliance as a stock picker is real or imagined, one thing is clear: Cramer isn't afraid to express his opinion.

"You can't just be neutral on everything," he told Business Week.

And with each new bold Cramer proclamation, the revenue keeps growing at Thestreet.com - up 31% for the first quarter of 2008 and 32% for the second. What's more, TSCM stock has an insanely low P/E ratio of 7(versus a current industry standard of 25) and a PEG ratio of just 1.05. Why, it's enough to make one say "booyah!"

For more on Jim Cramer and his predictions, read Mad Money... Mad Market?



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Tickers in this Article: TSCM, NYT, GCI, WPO

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