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Tickers in this Article: JOSB, MW, CMRG, M, SKS, JWN
If one could score earnings results like a pitcher's performance in a baseball game, then the track record of consistent profitability racked up by menswear retailer JoS. A. Bank (Nasdaq:JOSB) could be easily classed as a perfect game.

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An Enviable Track Record
The company's ability to consistently generate steady profit gains and beat analysts' expectations makes it a standout the generally boring menswear group. The company's latest quarterly results added another data point to the company's impressive stats. Net income was up 37% and sales increased 10% compared to the same period a year earlier, adding to the record run of positive earnings growth achieved in 34 of the last 35 quarters.

Other players in the menswear group like The Men's Wearhouse (NYSE:MW) and Casual Male Retail Group Inc (Nasdaq:CMRG), haven't even come close to producing the consistent levels of profitability that JOSB has, although CMRG did manage to report better-than-expected numbers as cost-cutting helped offset the impact of lower sales.

A Winning Strategy in Tough Times
So, with overall retail conditions still be on the lackluster side, how has JOSB managed to do so well? In a word: discounting.

The company hasn't shied away from slashing prices and promoting aggressively in order to keep customers in a buying mood. Discounts of 40-70% off the ticketed price are not uncommon with strong cost controls protecting margins despite the price reductions. It's a strategy that has been working for higher end retailers like Macys (NYSE:M) and Saks (NYSE:SKS) who recently reported better than expected same store sales during May. Saks now offers deep discounts through its outlet stores, similar to the approach taken by rival Nordstrom (NYSE:JWN).

The Bottom Line
With JOSB doing comfortably well in a weakened economy, chances are it will do even better once the gradually improving job market triggers a return to more normal levels of consumer spending. (For more stock analysis, take a look at Oil and Gas Plays You've Never Heard Of.)

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