This Valentine's Day, some lovebirds will try to impress their sweethearts with something shiny from Tiffany's (NYSE:TIF). The rest of us will undoubtedly reach for the traditional box of chocolate. Approximately $285 million was spent on chocolate for Valentine's Day in 2010, and analysts estimate that this year could see as much as an 11% increase in sales.

IN PICTURES: Baby Buffett Portfolio: His 6 Best Long-Term Picks

A Cup of Hot Cocoa
Many of the same long term fundamentals that apply to silver, wheat and oil are also relevant to cocoa. Rising populations, coupled with new sources of demand, are having their way with prices. Overall demand for the soft commodity has continued to outstrip supply. This is now the fourth year in a row that there has been a major supply-demand disruption, and the last time cocoa experienced a shortage that lasting so long was in the 1960s. Analysts estimate that demand will exceed supplies again throughout the 2011 season - an event that has never happened in the 50 years of recordkeeping in cocoa market.

In the short- and medium-term, cocoa is facing a potentially tumultuous political situation. The Ivory Coast in Africa, which accounts for more than 40% of global supplies of cocoa and is the world's largest cocoa bean producer, is on the cusp of civil war. Elections held in late November had the Ivory Coast selecting a new leader in Alassane Ouattara. Sitting President Laurent Gbagbo, along with the nation's military, has refused to leave office. In an effort to remove Gbagbo, Ouattara has pledged a one month ban on all cocoa exports. The idea is hit the former leader where it hurts, namely the pocket book, and cause the military to expedite his release. The Ivory Coast has only seen relative peace since 2003 and could very easily erupt into a civil war, and any negative events in the nation could push cocoa prices even higher.

Adding Some Chocolate Bars
With both the long and short term fundamentals favoring the rise in cocoa prices, investors may want to take this often ignored commodity for a spin in their portfolio. The popular PowerShares DB Agriculture ETF (NYSE:DBA) includes an 11% weighting in cocoa futures, while the UBS E-TRACS CMCI Food ETN (NYSE:FUD) provides a 3% exposure. These broad-based funds are a perfect way for investors to play overall food price inflation. However, for investors just wanting chocolate exposure, there are other plays.

The iPath DJ-UBS Cocoa ETN (NYSE:NIB) offers a pure-play vehicle with regards to cocoa prices. The fund should to do well longer term, as demand continues to increase. Similarly, investors can play cocoas complement in sugar via the iPath DJ-UBS Sugar ETN (NYSE:SGG).

Hershey's (NYSE:HSY) represents one of the only pure publicly traded confectioners left on the market, and has been pretty successful at passing along rising commodities costs to consumers. The company also benefits from higher promotional pricing during the holidays. Shares of the chocolate giant yield 2.7%.

Finally, investors wanting to play the rise in chocolate and cocoa prices, can do so geographically. Switzerland leads the world in chocolate grinding, and saw sales rise by 2.4% in 2010 and Africa leads the world in production. Ghana recently reported a 43% increase in demand for it cocoa beans in the first weeks of 2011. Investors can bet on these nations via the Market Vectors Africa Index ETF (NYSE:AFK) and iShares MSCI Switzerland Index (NYSE:EWL).

The Bottom Line
Cocoa represents an interesting long-term option. Following a similar demand trend as many other popular commodities, cocoa should be considered as a portfolio play. The previous funds and stocks like Tootsie Roll Industries (NYSE:TR) offer a way for investors to tap into that growing demand. (For related reading, also take a look at Trading The Soft Commodity Markets.)

Use the Investopedia Stock Simulator to trade the stocks mentioned in this stock analysis, risk free!

Related Articles
  1. Chart Advisor

    Now Could Be The Time To Buy IPOs

    There has been lots of hype around the IPO market lately. We'll take a look at whether now is the time to buy.
  2. Stock Analysis

    Allstate: How Being Boring Earns it Billions (ALL)

    A summary of what Allstate Insurance sells and whom it sells it to including recent mergers and acquisitions that have helped boost its bottom line.
  3. Chart Advisor

    Copper Continues Its Descent

    Copper prices have been under pressure lately and based on these charts it doesn't seem that it will reverse any time soon.
  4. Options & Futures

    Cyclical Versus Non-Cyclical Stocks

    Investing during an economic downturn simply means changing your focus. Discover the benefits of defensive stocks.
  5. Mutual Funds & ETFs

    Buying Vanguard Mutual Funds Vs. ETFs

    Learn about the differences between Vanguard's mutual fund and ETF products, and discover which may be more appropriate for investors.
  6. Mutual Funds & ETFs

    ETFs Vs. Mutual Funds: Choosing For Your Retirement

    Learn about the difference between using mutual funds versus ETFs for retirement, including which investment strategies and goals are best served by each.
  7. Mutual Funds & ETFs

    How to Reinvest Dividends from ETFs

    Learn about reinvesting ETF dividends, including the benefits and drawbacks of dividend reinvestment plans (DRIPs) and manual reinvestment.
  8. Investing Basics

    How to Deduct Your Stock Losses

    Held onto a stock for too long? Selling at a loss is never ideal, but it is possible to minimize the damage. Here's how.
  9. Mutual Funds & ETFs

    Best 3 Vanguard Funds that Track the Top 500 Companies

    Discover the three Vanguard funds tracking the S&P 500 Index, and learn about the characteristics and historical statistics of these funds.
  10. Forex Fundamentals

    How to Buy Chinese Yuan

    Discover the different options that are available to investors who want to obtain exposure to the Chinese yuan, including ETFs and ETNs.
  1. Should mutual funds be subject to more regulation?

    Mutual funds, when compared to other types of pooled investments such as hedge funds, have very strict regulations. In fact, ... Read Full Answer >>
  2. Do ETFs pay capital gains?

    Exchange-traded funds (ETFs) can generate capital gains that are transferred to shareholders, typically once a year, triggering ... Read Full Answer >>
  3. How do real estate hedge funds work?

    A hedge fund is a type of investment vehicle and business structure that aggregates capital from multiple investors and invests ... Read Full Answer >>
  4. Are Vanguard ETFs commission-free?

    While some Vanguard exchange-traded funds (ETFs) are available commission-free from third-party brokers, a large portion ... Read Full Answer >>
  5. Do Vanguard ETFs require a minimum investment?

    Vanguard completely waives any U.S. dollar minimum amounts to buy its exchange-traded funds (ETFs), and the minimum ETF investment ... Read Full Answer >>
  6. Can mutual fund expense ratios be negative?

    Mutual fund expense ratios cannot be negative. An expense ratio is the sum total of all fees charged by an asset management ... Read Full Answer >>

You May Also Like

Trading Center