Retail sales for May in the U.S. fell for the first time in 11 months. That is the bad news; the good news is that sales were not as bad as expected, and this ignited a one-day stock market rally.

Bright spots in the report included an increase in sales at clothing stores by 0.2% versus a drop of 0.7% at department stores. Sales at non-store outlets, such at catalogs and online stores, rose by an impressive 1.2%. When delving even further into the sector, it is clear that one area - the luxury retailers - is holding up well even though sales are not as robust as they were last year.

Two luxury retailers that have been able to sidestep any slowdown in spending are Coach (NYSE:COH) and Tiffany & Co. (NYSE:TIF). Both stocks hit new all-time highs in late May on strong sales numbers in the U.S. and overseas.

TUTORIAL: The Industry Handbook: The Retailing Industry

The Luxury Leaders
The company with the little blue box, better known as Tiffany's, reported first quarter sales that rose 20% and earnings that increased by 26% at the end of May. The strong report sent the stock up 9% in one day to hit its best level ever. Not only did the company see continued spending from its high-end customers, it also mentioned strong sales from the aspiring middle-class of the lower-priced merchandise.

Coach rallied on the same day as TIF reported earnings, as investors assumed they would ride the coattails of the luxury brand. COH is best known for its handbags, shoes and other accessories. Similar to TIF, COH is focused on international expansion, particularly in Asia. The company plans to open 30 stores annually for the next three years in China. This appears to be a good move for a company that expects sales to jump to $185 million in 2011 in China from $100 million in 2010. (For related reading, see The 4 R's Of Investing In Retail.)

The Others
Three other luxury consumer stocks have not had the same success as TIF and COH, but they could begin to find more buyers as the trend to the high-end continues.

Nordstrom (NYSE:JWN) is the high-end retailer that operates 214 stores in 29 states throughout the U.S. The stock did hit a three-year high in May, but it lost almost 15% in the following month. Now that the stock is back to support near the 200-day moving average ($44) and with a forward P/E ratio of 12.6, it may be time to revisit buying some Nordy stock.

Saks Holdings (NYSE:SKS) has really struggled over the last four months, losing over 20% of its value and trading at a 2011 low. The operator of 103 retail stores has broken long-term support, and on a valuation basis it trades with a forward P/E ratio of 21.6, much higher than JWN. This is one stock I would continue to avoid.

The two retailers mentioned sell the products made by this company: True Religion Apparel (Nasdaq:TRLG). The company best known for its $300-plus jeans came close to an all-time high in late April, but since that time it has lost nearly 20% as investors rushed out of the stock. With the stock now trading with a forward P/E ratio of 12.1, it is tough to ignore the possibilities of a long-term buying opportunity near $26 per share. (For related reading, see How To Use The P/E Ratio And PEG To Tell A Stock's Future.)

Every sector has risk, and with the luxury goods it has to do with the global economy, and in particular the high-end consumer. If the economy slows, it initially hurts the low end, but eventually the luxury goods will be hurt as the wealthy sit on their hordes of cash. If the global economy starts to crack - beware. (For related reading, see Analyzing Retail Stocks.)

Use the Investopedia Stock Simulator to trade the stocks mentioned in this stock analysis, risk free!

Related Articles
  1. Stock Analysis

    Net Neutrality: Pros and Cons

    The fight over net neutrality has become an amazing spectacle. But at its core, it's yet another skirmish in cable television's war to remain relevant.
  2. Personal Finance

    A Day in the Life of an Equity Research Analyst

    What does an equity research analyst do on an everyday basis?
  3. Mutual Funds & ETFs

    ETF Analysis: PowerShares S&P 500 Downside Hedged

    Find out about the PowerShares S&P 500 Downside Hedged ETF, and learn detailed information about characteristics, suitability and recommendations of it.
  4. Mutual Funds & ETFs

    ETF Analysis: ProShares Large Cap Core Plus

    Learn information about the ProShares Large Cap Core Plus ETF, and explore detailed analysis of its characteristics, suitability and recommendations.
  5. Mutual Funds & ETFs

    ETF Analysis: iShares Core Growth Allocation

    Find out about the iShares Core Growth Allocation Fund, and learn detailed information about its characteristics, suitability and recommendations.
  6. Mutual Funds & ETFs

    ETF Analysis: iShares MSCI USA Minimum Volatility

    Learn about the iShares MSCI USA Minimum Volatility exchange-traded fund, which invests in low-volatility equities traded on the U.S. stock market.
  7. Stock Analysis

    Should You Follow Millionaires into This Sector?

    Millionaire investors—and those who follow them—should take another look at the current economic situation before making any more investment decisions.
  8. Professionals

    What to do During a Market Correction

    The market has what? Here's what you should consider rather than panicking.
  9. Mutual Funds & ETFs

    ETF Analysis: Vanguard Mid-Cap Value

    Take an in-depth look at the Vanguard Mid-Cap Value ETF, one of the largest and most popular mid-cap funds in the U.S. equity space.
  10. Mutual Funds & ETFs

    ETF Analysis: Schwab US Broad Market

    Take an in-depth look at the Schwab U.S. Broad Market ETF, an incredibly low-cost fund based on a wide selection of the U.S. equity market.
  1. Equity

    The value of an asset less the value of all liabilities on that ...
  2. Fast Fashion

    Definition of "fast fashion."
  3. Hard-To-Sell Asset

    An asset that is extremely difficult to dispose of either due ...
  4. Sucker Yield

    When an investor has essentially risked all of his capital for ...
  5. PT (Perseroan Terbatas)

    An acronym for Perseroan Terbatas, which is Limited Liability ...
  6. Ltd. (Limited)

    An abbreviation of "limited," Ltd. is a suffix that ...
  1. How do dividends affect retained earnings?

    When a company issues a cash dividend to its shareholders, the retained earnings listed on the balance sheet are reduced ... Read Full Answer >>
  2. What is the difference between called-up share capital and paid-up share capital?

    The difference between called-up share capital and paid-up share capital is investors have already paid in full for paid-up ... Read Full Answer >>
  3. Why would a corporation issue convertible bonds?

    A convertible bond represents a hybrid security that has bond and equity features; this type of bond allows the conversion ... Read Full Answer >>
  4. How does additional paid in capital affect retained earnings?

    Both additional paid-in capital and retained earnings are entries under the shareholders' equity section of a company's balance ... Read Full Answer >>
  5. What types of capital are not considered share capital?

    The money a business uses to fund operations or growth is called capital, and there are a number of capital sources available. ... Read Full Answer >>
  6. What is the difference between issued share capital and subscribed share capital?

    The difference between subscribed share capital and issued share capital is the former relates to the amount of stock for ... Read Full Answer >>

You May Also Like

Trading Center

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!