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Tickers in this Article: GMCR, BUD, CL, NUS, BNNY, UNFI, MNST
The Nasdaq has declined 0.6%, the S&P 500 has moved little and the Dow has risen 0.1% so far today.

These are the biggest movers in the Consumer/Non-Cyclical sector (XLP) (+0.1%):
CompanyMarket CapPercentage Change
Green Mountain Coffee Roasters (Nasdaq:GMCR).33 billion+7.3%
Anheuser-Busch InBev NV (NYSE:BUD)9.64 billion-2.7%
Colgate-Palmolive (NYSE:CL).4 billion-2.6%
Nu Skin Enterprises (NYSE:NUS).59 billion+2.3%
Annies (NYSE:BNNY)9.1 million-2.1%
United Natural Foods (Nasdaq:UNFI).93 billion+2%
Monster (Nasdaq:MNST).27 billion-1.9%
Broker Summary: E-Trade Financial

Green Mountain Coffee Roasters (Nasdaq:GMCR) is up 7.3% to reach a current price of $29.85 per share. This morning, the company is trading a volume of 8.7 million shares. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. Investors can make use of valuation ratios to estimate whether a stock is fairly valued. There are generally two price/earnings ratios calculated: the first, called the trailing Price/Earnings ratio, is calculated using the previous years actual earnings; the second, called forward Price/Earnings ratio, is calculated using the next year's estimated earnings. GMCR's P/E ratio of 12.8 is under the industry average of 18.98. A low P/E ratio may indicate that the market expects relatively slower earnings growth. A high P/E ratio indicates a stock that is expensive, while a low P/E ratio indicates a stock that is cheap. SEE: Profit With The Power Of Price-To-Earnings

Anheuser-Busch InBev NV (NYSE:BUD) has fallen 2.7% and is currently trading at $84.64 per share. The company's volume is currently 701,397 shares for the day, in line with the current daily average. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. A wide array of ratios can be used by investors to estimate the attractiveness of a potential or existing investment and get an idea of its valuation. A company's capitalization (not to be confused with its market capitalization) is the term used to describe the makeup of a company's permanent or long-term capital, which consists of both long-term debt and shareholders' equity. The capitalization ratio for BUD is 46.1%. This ratio is considered to be one of the more meaningful of the "debt" ratios - it delivers the key insight into the use of leverage by a company.

After a decline of 2.6%, Colgate-Palmolive (NYSE:CL) has hit a share price of $103.56. The company's volume is currently 2.4 million shares. Yesterday's volume was only 1.7 million shares. If a stock is trading on low volume, then there is not much interest in the stock. On the other hand, if a stock is trading on high volume, then there is a lot of interest in the stock. It is important for an investor to estimate the value of any potential or existing investment; valuation ratios make this easier. One of the favorite tools of many value investors is analyzing price/book value ratios, as it provides a measure of the underlying value of a company's assets as compared to the valuation of its equity. CL's stock is trading for more than its book value with a P/B ratio of 21.31. It is important to take the company's debt into account when using the P/B ratio as debt can boost a company's liabilities to the point where they wipe out much of the book value of its hard assets, creating artificially high P/B values. One problem with the P/B value ratio is that it can be difficult to calculate the true book value of a company, so investors should be aware that many measures of book value may provide only a rough estimate, and should be taken with a grain of salt. SEE: How Buybacks Warps The Price-To-Book Ratio

Nu Skin Enterprises (NYSE:NUS) has risen 2.3% and is currently trading at $44.23 per share. At 510,207 shares, the company's volume so far today is consistent with its average over the last three months. Price change alone is not enough to know how a stock is doing. Volume is an important secondary indicator used to confirm trends suggested by price movement. Investment valuation ratios can be very useful in determining the value of a stock, but it is very important to keep in mind that while some financial ratios have general rules (or a broad application), in most instances it is a prudent practice to look at a company's historical performance and use peer company/industry comparisons to put any given company's ratio in perspective. Dividend yield is a way to measure how much cash flow you are getting for each dollar invested in an equity position - in other words, how much "bang for your buck" you are getting from dividends. NUS' dividend yield of 1.9% is fairly low. This could indicate that that the stock is overpriced or that future dividends might be higher. It is important to remember that while a higher dividend yield is more attractive, all else being equal, a higher dividend yield can also indicate greater perceived risk. SEE: Dividend Yield For The Downturn

At $45.85, Annies (NYSE:BNNY) has slipped 2.1%. So far today, 151,926 shares have changed hands. A stock's volume conveys how excited investors are about it. Valuation ratios allow the investor to make a quick determination as to a company's investment value. The debt ratio shows the proportion of assets that a company is financing through debt. BNNY has a low debt ratio of 8.6%. A low debt ratio means the company has more available cash flow. As with all financial ratios, a company's debt ratio should be compared with the industry average or similar companies.

Rising 2%, United Natural Foods (Nasdaq:UNFI) is currently trading at $61.05 per share. So far today, the company's volume is 157,852 shares, consistent with its current daily average. Volume is an important indicator because it indicates how significant a price shift is. Investment valuation ratios can be very useful in estimating whether a stock price is too high, reasonable or a bargain investment opportunity. The debt-equity (D/E) ratio is a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. UNFI's debt-equity ratio of 22% is on the low end. A low D/E ratio may be a sign that the company is not taking advantage of leverage to increase its profits. The D/E ratio percentage provides a much more dramatic perspective on a company's leverage position than the debt ratio percentage.

Monster (Nasdaq:MNST) is trading at $57.12 per share, down 1.9%. The company is trading at a volume of 956,269 shares. This is on pace to reach yesterday's trading volume of 1.7 million shares. High volume indicates a lot of investor interest while low volume indicates the opposite. A company's investment value can be estimated using valuation ratios such as the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. As with most ratios, comparisons of company price/earnings to growth ratios (PEG ratios) are most appropriate for similar companies. MNST has a PEG ratio of 1.63, which is consistent with the industry average. Because of the adjustment for earnings growth rate, the PEG ratio is somewhat more useful than many formulas for comparing companies in different industries.

The Bottom Line No matter the economic climate, Wall Street will always have stocks that make major moves each week. Daily stock performance should be weighed against historical performance and put in context of the market overall. However, these fundamental metrics must be analyzed with historic data, industry information in addition to firm specific financial statements.

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