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Tickers in this Article: OC, HAIN, SAFM, KOF, BUD, USNA, UNFI
The market is on the rise this morning. The Nasdaq has risen 0.6%; the S&P 500 is up 0.5%; and the Dow has moved up 0.6%.

Underperforming the market overall, the Consumer/Non-Cyclical sector (XLP) is up 0.6%, and these are its current biggest movers:
CompanyMarket CapPercentage Change
Owens (NYSE:OC)$3.79 billion+3.5%
Hain Celestial Group (Nasdaq:HAIN)$3.03 billion+2.3%
Sanderson Farms (Nasdaq:SAFM)$925 million+2.3%
Coca-Cola FEMSA, S.A.B. de C.V (NYSE:KOF)$21.8 billion+1.7%
Anheuser-Busch InBev NV (NYSE:BUD)$129.99 billion+1.6%
USANA Health Sciences (NYSE:USNA)$635.8 million-1.6%
United Natural Foods (Nasdaq:UNFI)$2.7 billion-1.1%
Broker Summary: Charles Schwab Online Brokerage

Owens (NYSE:OC) has increased to a share price of $33.13, a 3.5% rise. This morning, 1.5 million shares have been traded,. If a stock price makes a big move up or down, volume lets us know the significance of that move. It is important for an investor to estimate the value of any potential or existing investment; valuation ratios make this easier. The price/earnings to growth (PEG) ratio can reveal value what price/earnings (P/E) ratios alone may not so that if a company has a high P/E ratio (an indication that its stock is overpriced) but its earnings are growing very quickly, the PEG ratio may reveal that the company is actually fairly valued, or perhaps even a bargain. OC has a PEG ratio of 1.32, which is consistent with the industry average. While P/E ratios are important indicators of market value, a high P/E in and of itself is not bad because it may indicate a company whose earnings are growing very rapidly, so many investors look at the PEG ratio in order to get an idea of whether or not a particular P/E ratio is justified by underlying earnings growth.

Hain Celestial Group (Nasdaq:HAIN) is up 2.3% to reach a current price of $69.35 per share. The company is currently trading a volume of 808,399 shares. This is 0.8 times its current three-month average. Volume indicates the level of interest that investors have in a company at its current price. Valuation ratios allow the investor to make a quick determination as to a company's investment value. The price/book value ratio is calculated by dividing the current stock price by the company's book value per share. The P/B ratio for HAIN is 3.29, indicating that the stock is trading for more than its book value. This high share price relative to asset value is likely to indicate that the company has been earning a very high return on its assets. To put things in perspective, should be made among companies in the same industry rather than across industries. SEE: How Buybacks Warps The Price-To-Book Ratio

Rising 2.3%, Sanderson Farms (Nasdaq:SAFM) is currently trading at $41.19 per share. The company's volume is currently 199,504 shares for the day, 0.6 times the average daily volume. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. While investment valuation ratios are useful tools in estimating the attractiveness of an investment, remember that it is important to look at a company's historical performance and compare the company ratios with its competitors and industry overall. For investors primarily interested in the income a stock can generate, the dividend yield is an important determinant of how attractive a stock is. SAFM's dividend yield of 1.7% is fairly low. If you are an income investor, this stock may not be attractive to you. It is important to remember that while a higher dividend yield is more attractive, all else being equal, a higher dividend yield can also indicate greater perceived risk. SEE: Guide To Stock-Picking Strategies: Income Investing

Coca-Cola FEMSA, S.A.B. de C.V (NYSE:KOF) has risen 1.7% to hit a current price of $120.11 per share. The company's volume for the day so far is 35,284 shares. Volume is an important indicator because it indicates how significant a price shift is. Looking at a company's valuation ratios is a good way of getting a basic idea as to its value as an investment. To a large degree, the debt-equity (D/E) ratio provides another vantage point on a company's leverage position, in this case, comparing total liabilities to shareholders' equity, as opposed to total assets in the debt ratio. KOF has a debt-equity ratio of 22%, which is on the low side. This shows that the company's assets are financed primarily through equity. This easy-to-calculate ratio provides a general indication of a company's equity-liability relationship and is helpful to investors looking for a quick take on a company's leverage.

Anheuser-Busch InBev NV (NYSE:BUD) has increased to a share price of $82.27, a 1.6% rise. So far today, 489,950 shares have changed hands, with trading activity in keeping with yesterday's. If a stock price moves on high volume, this means that the change is a significant one. Investment valuation ratios can be very useful in determining the value of a stock, but it is very important to keep in mind that while some financial ratios have general rules (or a broad application), in most instances it is a prudent practice to look at a company's historical performance and use peer company/industry comparisons to put any given company's ratio in perspective. The debt ratio shows the proportion of assets that a company is financing through debt. BUD has a debt ratio of 66.3%, which is on the high side. This means that most of the company's assets are financed through debt. However, one thing to note with this ratio: it isn't a pure measure of a company's debt (or indebtedness), as it also includes operational liabilities, such as accounts payable and taxes payable.

USANA Health Sciences (NYSE:USNA) has fallen 1.6% and is currently trading at $43.29 per share. So far today, the company's volume is 53,481 shares. This is consistent with its current three-month average. Volume is used to evaluate how meaningful the price movement of a stock is. In making a decision about a potential or existing investment, valuation ratios are useful as a basis for seeing whether the stock price is too high, reasonable, or a bargain. While measuring a price/earnings ratio (P/E ratio) is a popular valuation technique, the measure cannot be calculated for companies without earnings, so some investors analyze the price/sales ratio. The P/S ratio for USNA is a high 1.01. In young companies, a high P/S ratio is a sign of sales growth that is expected to turn into earnings and cash flow. It is important to keep in mind when looking at the P/S ratio that just because a company is generating revenues, this does not mean that the company is profitable, and in the long run, profits drive stock prices.

Falling 1.1%, United Natural Foods (Nasdaq:UNFI) is currently at a share price of $54.66. So far today, the company's volume is 96,985 shares, in line with the current daily average. When a stock price moves up or down, watching the volume is a good way of identifying how significant that shift is. Valuation ratios include the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. A company's capitalization (not to be confused with its market capitalization) is the term used to describe the makeup of a company's permanent or long-term capital, which consists of both long-term debt and shareholders' equity. UNFI's capitalization ratio is 0.1%, which is relatively low. Investors generally consider a company with low debt and high equity levels is a good quality investment. Prudent use of leverage (debt) increases the financial resources available to a company for growth and expansion.

The Bottom Line No matter the economic climate, Wall Street will always have stocks that make major moves each week. It is important to weigh current activity against historical performance when making any investment decisions. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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