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Tickers in this Article: DOLE, MNST, SBUX, HAIN, SAFM, EL, BUD
The Nasdaq has declined 0.8%, the S&P 500 is trading down 0.2% and the Dow has climbed 0.4% so far today.

The biggest movers in the Consumer/Non-Cyclical sector (XLP) (+0.1%) are:
CompanyMarket CapPercentage Change
Dole Food Company, Inc. (NYSE:DOLE)$863.7 million+7.1%
Coca-Cola FEMSA, S.A.B. de C.V. (ADR) (NYSE:KOF)$22.26 billion-6.4%
USANA Health Sciences, Inc. (NYSE:USNA)$598.2 million+5.6%
Annies Inc (NYSE:BNNY)$634.6 million-4%
Lorillard (NYSE:LO)$17.65 billion-3.9%
J&J Snack Foods Corp. (Nasdaq:JJSF)$1.01 billion+2.9%
Coca-Cola HBC S.A. (ADR) (NYSE:CCH)$6.03 billion+2.7%
Broker Summary: Fidelity Online Brokerage

Dole Food Company (NYSE:DOLE) has risen 7.1% and is currently trading at $10.40 per share. The company is currently trading a volume of 582,833 shares. Volume is an important indicator in technical analysis as it is used to measure the worth of a market move. If the markets have made a strong price move either up or down the perceived strength of that move depends on the volume for that period. The higher the volume during that price move the more significant the move. Investment valuation ratios can be very useful in estimating whether a stock price is too high, reasonable or a bargain investment opportunity. The debt-equity (D/E) ratio is a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. The D/E ratio for DOLE is 194%. This shows that the company's assets are financed primarily through debt. The D/E ratio is not a pure measurement of a company's debt because it includes operational liabilities in total liabilities.

Slipping 6.4%, Coca-Cola FEMSA, S.A.B. de C.V (NYSE:KOF) is currently trading at $112.90 per share. The company's volume is currently 257,110 shares for the day, 1.1 times the current daily average. If a stock price moves on high volume, this means that the change is a significant one. Valuation ratios allow the investor to make a quick determination as to a company's investment value. One of the most important estimates of stock market valuation is the price/earnings ratio (P/E ratio). KOF's P/E ratio of 57.1 is above the industry average of 20.73. This could mean that the market is expecting big things over the next few months or years. A high or low P/E ratio is not good or bad in and of itself, but a company trading with a high P/E ratio must continue to post strong financial performance or its stock price is likely to fall. SEE: The P/E Ratio: A Good Market-Timing Indicator

USANA Health Sciences (NYSE:USNA) has risen 5.6% to hit a current price of $42.50 per share. The company is trading at a volume of 173,845 shares. This is more trading activity than there was yesterday. If a stock price makes a big move up or down, volume lets us know the significance of that move. Understanding investment valuation ratios allows an investor to assess the true value of an individual stock. The price/earnings to growth (PEG) ratio is calculated by dividing the price/earnings ratio by growth in earnings-per-share; the lower the PEG ratio, the more reasonably valued the security. USNA has a PEG ratio of 0.64, which is consistent with the industry average. Because of the adjustment for earnings growth rate, the PEG ratio is somewhat more useful than many formulas for comparing companies in different industries.

Currently trading at $35.73 per share, Annies (NYSE:BNNY) has fallen 4%. The company's volume for the day so far is 94,450 shares, 0.9 times its average over the past three months. The trading volume for a stock indicates the level of investor interest. Investment valuation ratios can be very useful in determining the value of a stock, but it is very important to keep in mind that while some financial ratios have general rules (or a broad application), in most instances it is a prudent practice to look at a company's historical performance and use peer company/industry comparisons to put any given company's ratio in perspective. The price/sales ratio measures a company's stock market price by its revenues. BNNY's P/S ratio of 4.21 is on the high side. This could be a good sign if the share price increases. All things being equal, a low P/S ratio is good news for investors, while a very high one can be a warning sign.

Falling 3.9%, Lorillard (NYSE:LO) is currently at a share price of $130.03. So far today, 1.6 million shares have changed hands. Volume is an important indicator because it indicates how significant a price shift is. Investors can make use of valuation ratios to estimate whether a stock is fairly valued. The easy-to-calculate debt ratio is helpful to investors looking for a quick take on the leverage for a company. LO has a high debt ratio of 149.7%. This means that most of the company's assets are financed through debt. As with all financial ratios, a company's debt ratio should be compared with the industry average or similar companies.

After an increase of 2.9%, J&J Snack (Nasdaq:JJSF) has reached a current price of $54.92. The company's volume is currently 48,904 shares for the day, 1.4 times the average daily volume. Volume indicates the level of interest that investors have in a company at its current price. When estimating the value of a particular investment, valuation ratios provide a good basis for assessing the value of an individual stock. There are generally two price/earnings ratios calculated: the first, called the trailing Price/Earnings ratio, is calculated using the previous years actual earnings; the second, called forward Price/Earnings ratio, is calculated using the next year's estimated earnings. JJSF's P/E ratio of 18.2 falls below the industry average of 31.42. A low P/E might arise due to substantial inherent risk of the firm and its operations, poor return on equity, or improper valuation of the market. High P/E stocks could be "growth" stocks, while low PE stocks may be "value" stocks. SEE: Can Investors Trust the P/E Ratio?

Coca-Cola HBC S.A (NYSE:CCH) is currently trading at $17.05 per share, a 2.7% increase. So far today, 3,771 shares of the company's stock have changed hands. This is on pace to fall short of yesterday's volume of 15,549 shares. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. A company's investment value can be estimated using valuation ratios such as the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. The assumption with high price/earnings stocks (generally of the growth variety) is that investors are willing to buy at a high price because they believe that the stock has significant growth potential, and the price/earnings to growth (PEG) ratio helps investors determine the degree of reliability of that growth assumption. PEG ratio for CCH is consistent with the industry average at 1.91. While P/E ratios are important indicators of market value, a high P/E in and of itself is not bad because it may indicate a company whose earnings are growing very rapidly, so many investors look at the PEG ratio in order to get an idea of whether or not a particular P/E ratio is justified by underlying earnings growth.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. Keep in mind that all these ratios should be compared against historical numbers and industry information in order to get a more complete picture.

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